JusticeForge.com

From survivor pain to collective power

Score: 6.8/10LRMedium Build
Brand Colors

The Opportunity

Problem

Liberia has endured decades of unchecked impunity for civil war atrocities and systemic corruption due to the complete absence of specialized accountability courts.

Solution

JusticeForge guides Liberian survivors through structured legal empowerment journeys. Users build personal cases while simultaneously joining or creating petitions and campaigns demanding the establishment of specialized accountability courts. The platform matches survivors with pro-bono lawyers, provides transitional justice education, and tracks national progress toward court creation.

Target Audience

Liberian civil war survivors, victims’ families, and citizens impacted by government corruption

Differentiator

Combines individual case-building with coordinated national advocacy under one 'Justice Roadmap' — no other platform connects personal healing/documentation directly to legislative pressure for specialized courts.

Brand Voice

empowering

Features

Personal Justice Roadmap

must-have45h

Step-by-step guided journey from testimony to advocacy

Petition Builder

must-have40h

Create and share petitions with digital signature collection

Legal Education Modules

must-have35h

Interactive courses on TRC, Rome Statute, and transitional justice

Lawyer/NGO Matching

must-have30h

Connect with verified legal aid providers

Campaign Dashboard

must-have40h

Track signatures, media coverage, and government responses

Survivor Circles

must-have50h

Moderated private groups for collective case building

Progress Tracker

nice-to-have25h

National scoreboard showing steps toward court creation

Media Kit Generator

nice-to-have20h

Create press releases from campaign data

Voice Note Discussions

nice-to-have35h

Audio-first group discussions for low-literacy users

Total Build Time: 320 hours

Database Schema

users

ColumnTypeNullable
iduuidNo
phonetextNo
roadmap_stagetextNo
created_attimestampNo

Relationships:

  • has many petitions
  • belongs to many circles

petitions

ColumnTypeNullable
iduuidNo
creator_iduuidNo
titletextNo
target_bodytextNo
signature_goalintNo
statustextNo

Relationships:

  • belongs to creator
  • has many signatures

signatures

ColumnTypeNullable
iduuidNo
petition_iduuidNo
user_iduuidYes
signed_attimestampNo

Relationships:

  • belongs to petition

circles

ColumnTypeNullable
iduuidNo
nametextNo
is_privateboolNo

Relationships:

  • many-to-many with users

API Endpoints

GET
/api/roadmap/progress

Get user's current stage and next recommended actions

🔒 Auth Required
POST
/api/petitions

Create new petition campaign

🔒 Auth Required
POST
/api/sign

Add signature to petition (with phone verification)

GET
/api/match

Find suitable legal mentors or NGOs

🔒 Auth Required

Tech Stack

Frontend
React Native with Expo
Backend
Ruby on Rails
Database
PostgreSQL
Auth
Devise + JWT
Payments
Flutterwave
Hosting
Render
Additional Tools
Action Cable for realtime signaturesActive StorageSidekiq

Build Timeline

Week 1: Rails API + auth

42h
  • Rails 7 API with Devise JWT
  • React Native auth flows
  • Core schema

Week 2: Roadmap and education

38h
  • Guided journey engine
  • Content modules

Week 3: Petition and signature system

45h
  • Petition CRUD
  • Signature collection with verification
  • Realtime counter

Week 4: Matching and circles

35h
  • Matching algorithm
  • Private group functionality

Week 5: Payments, polish, launch

30h
  • Flutterwave integration
  • Landing page
  • App submission
Total Timeline: 5 weeks • 190 hours

Pricing Tiers

Survivor

$0/mo

1 petition creation

  • Basic roadmap
  • View petitions
  • Education modules

Advocate

$35/mo

None

  • Full roadmap
  • Unlimited petitions
  • Create circles
  • Lawyer matching
  • Campaign analytics

Movement

$79/mo

Team of 5

  • All Advocate features
  • Organization branding
  • Bulk matching
  • Priority visibility
  • Exportable analytics

Revenue Projections

MonthUsersConversionMRRARR
Month 114013%$637$7,644
Month 698021%$7,203$86,436

Unit Economics

$24
CAC
$510
LTV
6%
Churn
76%
Margin
LTV:CAC Ratio: 21.3xExcellent!

Landing Page Copy

Turn Your Pain Into Power

Document your case. Join the movement. Forge the accountability courts Liberia has waited decades to see.

Feature Highlights

Personalized justice roadmap
Petitions that reach the legislature
Direct lawyer matching
Live national progress tracker

Social Proof (Placeholders)

""My circle of 17 survivors now has a lawyer working on our joint case." — Agnes W., Nimba County"
""The roadmap made me realize I'm not alone and there are concrete steps.""

First Three Customers

1. Approach the Association of Female Lawyers of Liberia (AFELL) to co-create the first three petition templates and offer free Advocate access to their members. 2. Present at diaspora town halls in Staten Island and Minnesota offering workshop access in exchange for beta signups. 3. Partner with the Catholic Justice and Peace Commission in Monrovia for grassroots onboarding sessions.

Launch Channels

ProductHuntr/SaaSLiberian Women Facebook groupsPartnership emails to human rights fundersLocal radio interviews in Liberia

SEO Keywords

liberia accountability court petitiontransitional justice education liberiasurvivor legal empowerment tooldemand special war crimes court liberia

Competitive Analysis

Change.org

change.org
Freemium
Strength

Massive reach for petitions

Weakness

No legal education or structured roadmap for war crimes context

Our Advantage

Deep integration of transitional justice curriculum and lawyer matching

Donation
Strength

Global reach

Weakness

Not Liberia-specific or focused on judicial institution building

Our Advantage

Hyper-localized to Liberian legal history and survivor journey

🏰 Moat Strategy

Curated educational content and relationships with Liberian legal community create strong brand trust. Data from thousands of roadmaps improves matching algorithm.

⏰ Why Now?

The 20-year anniversary of the TRC report in 2025 creates a political window. Younger Liberians are increasingly demanding accountability on social media.

Risks & Mitigation

legalhigh severity

Petitions naming officials could trigger legal or physical backlash

Mitigation

Clear legal review step before publication and safety resources

marketmedium severity

Low internet reliability in rural areas

Mitigation

Progressive web capabilities and voice note features

financialmedium severity

High customer support load from traumatized users

Mitigation

Train NGO partners to provide first-line support

Validation Roadmap

pre-build14 days

Co-design workshops with AFELL and survivor groups

Success: At least 4 NGOs agree to promote the tool

mvp30 days

Launch closed beta with 3 counties

Success: 300 signatures on first petition and 65% roadmap completion rate

Pivot Options

  • Expand to other West African post-conflict nations
  • White-label version for international NGOs
  • Add reconciliation and reparations tracking module

Quick Stats

Build Time
190h
Target MRR (6 mo)
$7,200
Market Size
$3.8M
Features
9
Database Tables
4
API Endpoints
4