Deliver daily lessons & quizzes via SMS to rural Burkina Faso phones
Edtech startups in Burkina Faso struggle to adopt online learning platforms due to internet penetration below 30%, rendering them inaccessible to most rural students and teachers.
Edtechs create bite-sized SMS lessons and quizzes; platform schedules blasts via Twilio to student phone lists. Students reply for quizzes, scores sync to dashboard. Works on any feature phone, no data needed.
Edtech startups targeting rural students and teachers in Burkina Faso
Interactive quizzes with auto-grading and Faso language SMS templates optimized for 160-char limits.
friendly
Design sequences of lessons/quizzes.
CSV upload of phone numbers.
Parse replies, score quizzes.
Calendar for daily/weekly blasts.
View response rates, scores.
Test message variants.
Convert text to voice calls.
CSV analytics export.
Connect to other CRMs.
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| text | No | |
| twilio_sid | text | Yes |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| name | text | No |
| phone_auth_key | text | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| organization_id | uuid | No |
| name | text | No |
| schedule | timestamp | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| phone | text | No |
| scores | int | Yes |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| campaign_id | uuid | No |
| content | text | No |
| sent_at | timestamp | Yes |
Relationships:
/api/campaignsCreate campaign
/api/campaigns/:id/sendTrigger SMS blast via Twilio
/api/studentsImport students
/api/resultsGet quiz results
/api/twilio/webhookHandle incoming SMS
1 campaign
5 campaigns
None
| Month | Users | Conversion | MRR | ARR |
|---|---|---|---|---|
| Month 1 | 30 | 7% | $78 | $936 |
| Month 6 | 250 | 10% | $925 | $11,100 |
Send lessons & quizzes via text – no internet, no apps needed.
Target Eneza-like edtechs via Twitter/Discord African edtech communities, offer free 1k SMS credit. DM founders from BF startup directory, personalize with pain point. Host webinar for rural teacher networks.
Established in Kenya
Not SaaS for other edtechs
White-label SaaS for BF startups
Content rich
Limited interactivity
Full quiz + analytics
Proprietary SMS reply parsing tuned for BF dialects creates data moat
90%+ mobile penetration in BF + cheap SMS rates dropping, edtech funding surge
Twilio delivery fails
Multi-provider fallback
SMS regulations
Opt-in compliance
Low reply rates
Pilot tests
Success: 80% positive
Success: 70% delivery
Success: 3 paid
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