AMLGuardKE

AI-driven AML screening dashboard for Kenyan fintechs

Score: 8.0/10KenyaMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Kenyan regtech entrepreneurs face a severe shortage of skilled developers and compliance experts, hindering their ability to build robust AML and KYC solutions.

Solution

AMLGuardKE provides instant PEP, sanctions, and adverse media checks using Kenya-focused watchlists, solving expert shortages with pre-built dashboards. Entrepreneurs upload customer lists for bulk screening with automated risk scoring. Compliant reports ready for CBK submissions.

Target Audience

Kenyan regtech entrepreneurs building AML and KYC solutions

Differentiator

Integrated Kenyan PEP list + M-Pesa transaction pattern anomaly detection

Brand Voice

supportive

Features

Bulk Screening Upload

must-have30h

CSV upload for screening thousands of names against global + local lists

Risk Scoring Engine

must-have40h

AI assigns low/medium/high risk with explanations

Watchlist Management

must-have25h

Curated lists for UN, OFAC, Kenyan PEP – auto-updates

Report Generator

must-have20h

One-click PDF exports for compliance filings

Alert Dashboard

must-have35h

Real-time hits and historical trends

Custom Rules

nice-to-have15h

User-defined screening rules

API Access

nice-to-have20h

REST endpoints for single lookups

Transaction Monitoring

nice-to-have25h

Basic anomaly detection on imported tx data

Total Build Time: 210 hours

Database Schema

users

ColumnTypeNullable
iduuidNo
emailtextNo

screenings

ColumnTypeNullable
iduuidNo
user_iduuidNo
statustextNo
resultsjsonbYes

Relationships:

  • β€’ user_id -> users.id

watchlists

ColumnTypeNullable
iduuidNo
nametextNo
entriesjsonbNo
last_updatedtimestampNo

alerts

ColumnTypeNullable
iduuidNo
screening_iduuidNo

Relationships:

  • β€’ screening_id -> screenings.id

API Endpoints

POST
/api/screen

Single or bulk screening

πŸ”’ Auth Required
GET
/api/screenings

List user screenings

πŸ”’ Auth Required
GET
/api/watchlists

Fetch available lists

πŸ”’ Auth Required

Tech Stack

Frontend
Next.js 14 + Tailwind + Recharts
Backend
Next.js API + Supabase Edge
Database
Supabase Postgres
Auth
Supabase Auth
Payments
Stripe
Hosting
Vercel
Additional Tools
OpenAI API for risk scoring

Build Timeline

Week 1: Auth and upload

35h
  • βœ“ Dashboard
  • βœ“ CSV parser

Week 2: Screening core

45h
  • βœ“ Watchlist integration
  • βœ“ Basic scoring

Week 3: UI and reports

45h
  • βœ“ Alerts dashboard
  • βœ“ PDF export

Week 4: Polish

35h
  • βœ“ Payments
  • βœ“ Testing

Week 5: Extras

30h
  • βœ“ Custom rules
  • βœ“ API

Week 6: Optimization

20h
  • βœ“ Performance tweaks
Total Timeline: 6 weeks β€’ 210 hours

Pricing Tiers

Free

$0/mo

No exports

  • βœ“500 screens/mo
  • βœ“Basic lists

Pro

$40/mo
  • βœ“50k screens/mo
  • βœ“All lists
  • βœ“Exports

Enterprise

$150/mo
  • βœ“Unlimited
  • βœ“Custom lists

Revenue Projections

MonthUsersConversionMRRARR
Month 11513%$78$936
Month 612018%$864$10,368

Unit Economics

$25
CAC
$550
LTV
4%
Churn
88%
Margin
LTV:CAC Ratio: 22.0xExcellent!

Landing Page Copy

Screen AML Risks in Seconds – Kenya Optimized

Bulk checks, AI scoring, CBK-ready reports. No experts needed.

Feature Highlights

βœ“Kenyan PEP lists
βœ“Instant alerts
βœ“Bulk processing
βœ“Compliance exports

Social Proof (Placeholders)

"'Caught high-risk clients early' – MFI CEO"
"'Easy for non-tech team' – Startup"

First Three Customers

Target Kenyan MFIs and saccos via LinkedIn groups like 'Kenya Fintech Network'. Offer free 1k screens. Email list from CBK-registered fintechs.

Launch Channels

Product Huntr/fintechTwitter #RegTechKEHacker News

SEO Keywords

aml screening kenyapep check tool kenyaaml software cbksanctions screening kenya

Competitive Analysis

ComplyAdvantage

complyadvantage.com
Enterprise custom
Strength

Enterprise scale

Weakness

Too complex/expensive for startups

Our Advantage

SaaS dashboard at $40/mo, Kenya focus

🏰 Moat Strategy

Proprietary Kenyan watchlist curation and screening data accumulation

⏰ Why Now?

2024 CBK AML directive enforcement amid rising fintech onboarding

Risks & Mitigation

marketmedium severity

Low adoption due to manual processes

Mitigation

Free tier + case studies

technicallow severity

Watchlist update failures

Mitigation

Multiple sources + manual fallback

Validation Roadmap

pre-build5 days

Survey 15 founders on pain points

Success: 70% cite screening as top issue

launch30 days

Get 10 paid signups

Success: $400 MRR

Pivot Options

  • β†’Pure transaction monitoring
  • β†’KYC-only focus

Quick Stats

Build Time
210h
Target MRR (6 mo)
$900
Market Size
$15.0M
Features
8
Database Tables
4
API Endpoints
3