PolicyCanvas

Drag-and-drop builder for complex insurance policy logic—no code required.

Score: 7.9/10KenyaMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Solo insurtech founders struggle to build customizable policy templates using drag-and-drop builders that handle complex insurance-specific logic.

Solution

Solo insurtech founders use PolicyCanvas to visually design policy templates with drag-and-drop nodes for rules, conditions, and workflows. It handles insurance-specific logic like premiums, exclusions, and claims processing via connected nodes. Export as JSON or embeddable code for your insurtech app.

Target Audience

Solo founders building insurtech products with customizable policy templates

Differentiator

Node-based visual canvas tailored to insurance primitives, simulating policy execution in real-time.

Brand Voice

professional

Features

Visual Drag-Drop Editor

must-have40h

Canvas for dragging insurance nodes (e.g., premium calc, risk factor) and connecting logic flows.

Real-Time Policy Simulator

must-have20h

Test policies with sample customer data to preview outcomes like quotes or approvals.

Template Export

must-have15h

Export policies as JSON, React components, or API endpoints for integration.

Insurance Node Library

must-have25h

Pre-built nodes for common insurtech logic: deductibles, coverages, underwriting rules.

Policy Versioning

must-have15h

Save and revert policy versions with diff viewer.

Collaboration Sharing

nice-to-have10h

Share editable policy links with feedback comments.

Custom Node Builder

nice-to-have15h

Create reusable custom nodes from JS snippets.

Analytics Dashboard

nice-to-have10h

Track policy usage and simulation stats.

Total Build Time: 150 hours

Database Schema

users

ColumnTypeNullable
iduuidNo
emailtextNo
created_attimestampNo

policies

ColumnTypeNullable
iduuidNo
user_iduuidNo
nametextNo
json_datajsonbNo

Relationships:

  • user_id references users(id)

policy_versions

ColumnTypeNullable
iduuidNo
policy_iduuidNo
version_numberintNo
json_datajsonbNo

Relationships:

  • policy_id references policies(id)

API Endpoints

GET
/api/policies

List user's policies

🔒 Auth Required
POST
/api/policies

Create new policy

🔒 Auth Required
PUT
/api/policies/:id

Update policy data

🔒 Auth Required
POST
/api/policies/:id/simulate

Run policy simulation

🔒 Auth Required
GET
/api/export/:id

Export policy as JSON/code

🔒 Auth Required

Tech Stack

Frontend
Next.js 14 + Tailwind + React Flow
Backend
Next.js API routes
Database
Supabase Postgres
Auth
Supabase Auth
Payments
Stripe
Hosting
Vercel
Additional Tools
ZustandReact Hook Form

Build Timeline

Week 1: Core auth and DB setup

30h
  • User signup/login
  • Basic policy CRUD

Week 2: Canvas editor MVP

35h
  • Drag-drop nodes
  • Basic connections

Week 3: Simulator and library

35h
  • Node library
  • Real-time sim

Week 4: Export and versioning

25h
  • JSON export
  • Version history

Week 5: Polish and payments

20h
  • Stripe integration
  • Dashboard

Week 6: Testing and launch

15h
  • E2E tests
  • Landing page
Total Timeline: 6 weeks • 160 hours

Pricing Tiers

Free

$0/mo

No simulator, 3 versions

  • 1 policy
  • Basic nodes
  • JSON export

Pro

$37/mo
  • Unlimited policies
  • Full simulator
  • All exports
  • Versioning

Enterprise

$97/mo
  • All Pro
  • Custom nodes
  • Priority support
  • Team collab

Revenue Projections

MonthUsersConversionMRRARR
Month 1802%$60$720
Month 64507%$1,170$14,040

Unit Economics

$25
CAC
$450
LTV
4%
Churn
92%
Margin
LTV:CAC Ratio: 18.0xExcellent!

Landing Page Copy

Build Insurance Policies Visually in Minutes

Drag-and-drop complex logic for your insurtech app—simulate, export, launch faster.

Feature Highlights

Insurance-specific node library
Real-time policy simulator
One-click exports
Version control
Solo-founder friendly

Social Proof (Placeholders)

"'Saved weeks on policy logic' - Alex, Insurtech Founder"
"'Perfect for prototypes' - Sarah I."
"'Game-changer for solos' - Mike T."

First Three Customers

Post in Indie Hackers and r/insurtech about beta access for first 10 solos; DM 20 founders from Product Hunt insurtech launches; offer free Pro for testimonials.

Launch Channels

Product Huntr/SaaSIndie Hackersr/insurtech

SEO Keywords

insurtech policy builderdrag drop insurance templatesvisual policy editorno code insurtech logiccustom insurance policy tool

Competitive Analysis

Guidewire Studio

guidewire.com
Enterprise custom
Strength

Full enterprise suite

Weakness

Overkill for solos, expensive

Our Advantage

Solo-focused, $37/mo visual drag-drop

Insly Builder

insly.com
$99+/mo
Strength

Form builders

Weakness

No complex logic flows

Our Advantage

Node-based logic simulation

🏰 Moat Strategy

Proprietary insurance node library + user-saved templates grow into community library.

⏰ Why Now?

Insurtech boom post-2023 funding surge; solos need fast prototyping amid no-code trend.

Risks & Mitigation

technicalmedium severity

Complex node logic bugs

Mitigation

Start with core nodes, unit test simulations

marketlow severity

Low adoption by non-technical founders

Mitigation

Target dev-heavy insurtech solos via HN

legalmedium severity

Insurance reg compliance

Mitigation

Disclaimer: for prototyping, not production use

Validation Roadmap

pre-build7 days

Interview 10 insurtech founders

Success: 5 express pain/interest

mvp14 days

Beta with 3 users

Success: 2 build real policies

launch3 days

PH launch

Success: 100 signups

Pivot Options

  • General no-code workflow builder
  • Focus on claims processing only
  • White-label for agencies

Quick Stats

Build Time
160h
Target MRR (6 mo)
$2,000
Market Size
$500.0M
Features
8
Database Tables
3
API Endpoints
5