RuleWeave

Composable blocks for insurance policy templates—drag, weave, deploy.

Score: 7.9/10KenyaMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Solo insurtech founders struggle to build customizable policy templates using drag-and-drop builders that handle complex insurance-specific logic.

Solution

Use pre-built insurance blocks (risks, premiums, clauses) in a drag-and-drop composer to assemble policies. Visual composer handles dependencies and validations automatically. Ideal for solo founders iterating fast on customizable templates.

Target Audience

Solo founders building insurtech products with customizable policy templates

Differentiator

Modular block system with auto-wiring for insurance deps, plus live validation previews.

Brand Voice

supportive

Features

Block Library

must-have30h

100+ insurance blocks: clauses, calcs, conditions.

Drag-Drop Composer

must-have35h

Assemble policies by dropping and wiring blocks.

Auto-Wiring & Validation

must-have25h

Smart connections + error highlighting.

Preview Playground

must-have20h

Live data input to test woven policies.

Template Marketplace

must-have20h

Browse/buy user-shared policy templates.

Block Customization

nice-to-have12h

Fork and edit library blocks.

Import/Export Hub

nice-to-have10h

Import from CSV/JSON, export multiple formats.

Team Workspaces

nice-to-have10h

Shared policy editing.

Total Build Time: 162 hours

Database Schema

users

ColumnTypeNullable
iduuidNo
emailtextNo
created_attimestampNo

policies

ColumnTypeNullable
iduuidNo
user_iduuidNo
nametextNo
blocks_configjsonbNo

Relationships:

  • user_id references users(id)

blocks

ColumnTypeNullable
iduuidNo
nametextNo
typetextNo
config_schemajsonbNo
is_publicboolNo

Relationships:

  • creator_id references users(id)

API Endpoints

GET
/api/blocks

Fetch library/marketplace

POST
/api/policies

Save policy config

🔒 Auth Required
POST
/api/policies/:id/validate

Run validation

🔒 Auth Required
POST
/api/policies/:id/preview

Preview with data

🔒 Auth Required
GET
/api/marketplace

Public templates

Tech Stack

Frontend
Next.js 14 + Tailwind + React Flow
Backend
Next.js API routes
Database
Supabase Postgres
Auth
Supabase Auth
Payments
Stripe
Hosting
Vercel
Additional Tools
React Hook FormZustand

Build Timeline

Week 1: Setup and block lib

30h
  • DB/auth
  • 20 core blocks

Week 2: Composer MVP

35h
  • Drag-drop
  • Basic wiring

Week 3: Validation/preview

30h
  • Auto-wire
  • Playground

Week 4: Marketplace basics

25h
  • Publish/share
  • Browse

Week 5: Exports/payments

20h
  • Formats
  • Stripe
Total Timeline: 5 weeks • 140 hours

Pricing Tiers

Free

$0/mo

No marketplace, 5 policies

  • Core blocks
  • 1 workspace
  • Basic preview

Pro

$37/mo
  • All blocks
  • Unlimited
  • Marketplace
  • Full preview

Enterprise

$97/mo
  • All Pro
  • Custom blocks
  • API
  • Workspaces

Revenue Projections

MonthUsersConversionMRRARR
Month 1902.5%$85$1,020
Month 64807.5%$1,350$16,200

Unit Economics

$28
CAC
$480
LTV
4.5%
Churn
91%
Margin
LTV:CAC Ratio: 17.1xExcellent!

Landing Page Copy

Weave Insurance Policies from Reusable Blocks

Drag insurance primitives, auto-connect, validate—deploy custom templates fast.

Feature Highlights

Modular block library
Smart auto-wiring
Live previews
Template marketplace
Easy exports

Social Proof (Placeholders)

"'Blocks made it plug-and-play' - Solo founder."
"'Validation saved errors' - Tech insurtech."
"'Marketplace goldmine' - Early user."

First Three Customers

Launch teaser on LinkedIn insurtech groups; offer free Pro to beta testers from AngelList solos; cross-post to no-code communities.

Launch Channels

Product Huntr/nocodeLinkedInIndie Hackers

SEO Keywords

insurance block buildercomposable policy templatesinsurtech block composermodular insurance logicdrag drop policy blocks

Competitive Analysis

Origami Risk

origamirisk.com
Enterprise
Strength

Configurable modules

Weakness

Not visual/drag-drop

Our Advantage

Block-based drag composer

Retool Insurtech

retool.com
$10+/user
Strength

Low-code apps

Weakness

No insurance blocks

Our Advantage

Pre-built insurtech primitives

🏰 Moat Strategy

Growing marketplace of user blocks creates network effects.

⏰ Why Now?

Composable no-code rising (e.g., Plasmic); insurtech solos scaling prototypes.

Risks & Mitigation

marketmedium severity

Block lib insufficient

Mitigation

User submissions early

executionlow severity

Composer complexity

Mitigation

MVP 20 blocks only

Validation Roadmap

pre-build7 days

Survey on block needs

Success: Top 20 blocks identified

growth30 days

Marketplace seed

Success: 10 shared templates

Pivot Options

  • General composable forms
  • Claims-only blocks
  • Enterprise block store

Quick Stats

Build Time
140h
Target MRR (6 mo)
$2,200
Market Size
$600.0M
Features
8
Database Tables
3
API Endpoints
5