KraInvoice

All-in-one invoicing for Kenyan SMEs – auto-syncs to eTIMS, zero glitches.

Score: 8.1/10KenyaMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Kenyan SMEs face technical glitches and high costs when integrating with KRA's eTIMS, resulting in delayed tax compliance.

Solution

KraInvoice is a hosted invoicing platform built specifically for eTIMS compliance, letting SMEs create, send, and submit invoices directly to KRA without custom coding. It handles high costs by bundling integration in a low-price SaaS, with templates and automation reducing glitches to zero. Track payments and compliance in one dashboard.

Target Audience

Kenyan SMEs required to integrate with KRA's eTIMS for tax invoicing

Differentiator

End-to-end invoicing with built-in eTIMS submission – no separate integrations needed, 5x faster than competitors.

Brand Voice

friendly

Features

Invoice Builder

must-have25h

Drag-drop editor with eTIMS-compliant templates.

One-Click eTIMS Submit

must-have20h

Submit invoices directly from app to KRA.

Client Portal

must-have15h

Share invoices and payments with customers.

Payment Tracking

must-have12h

Integrate M-Pesa/Stripe, mark paid.

Compliance Reports

must-have18h

Generate KRA-ready summaries.

Recurring Invoices

nice-to-have10h

Auto-generate monthly bills.

Email/SMS Reminders

nice-to-have8h

Automated payment chases.

Multi-Business

nice-to-have12h

Manage multiple entities.

Total Build Time: 120 hours

Database Schema

users

ColumnTypeNullable
iduuidNo
emailtextNo
business_nametextNo
kra_pintextNo

invoices

ColumnTypeNullable
iduuidNo
user_iduuidNo
client_emailtextYes
amountintNo
etims_idtextYes
statustextNo

Relationships:

  • foreign key to users.id

clients

ColumnTypeNullable
iduuidNo
user_iduuidNo
nametextNo
emailtextYes

Relationships:

  • foreign key to users.id

API Endpoints

POST
/api/invoices

Create and submit invoice

🔒 Auth Required
GET
/api/invoices/:id

Fetch single invoice

🔒 Auth Required
GET
/api/reports

Compliance reports

🔒 Auth Required
POST
/api/clients

Add client

🔒 Auth Required

Tech Stack

Frontend
Next.js 14 + Tailwind + React Hook Form
Backend
Next.js API + Supabase
Database
Supabase Postgres
Auth
Supabase Auth
Payments
Stripe + Pesapal
Hosting
Vercel
Additional Tools
pdf-lib for PDFsResend emails

Build Timeline

Week 1: Auth and invoicing core

30h
  • Signup
  • Invoice CRUD

Week 2: eTIMS integration

35h
  • Submit endpoint
  • Status polling

Week 3: UI/UX polish

25h
  • Client portal
  • Templates

Week 4: Payments and reports

20h
  • Stripe
  • Reports

Week 5: Nice-to-haves

15h
  • Recurring
  • Reminders

Week 6: Testing/launch

10h
  • E2E tests
  • Landing

Week 7: Optimizations

8h
  • Performance tweaks
Total Timeline: 7 weeks • 143 hours

Pricing Tiers

Starter

$0/mo

No eTIMS

  • 50 invoices/mo
  • Basic templates

Pro

$35/mo
  • Unlimited invoices
  • eTIMS submit
  • Reports

Growth

$69/mo
  • All Pro + Recurring
  • Multi-business
  • Priority

Revenue Projections

MonthUsersConversionMRRARR
Month 1408%$112$1,344
Month 625020%$1,725$20,700

Unit Economics

$35
CAC
$500
LTV
4%
Churn
90%
Margin
LTV:CAC Ratio: 14.3xExcellent!

Landing Page Copy

Invoice Smart, Comply Easy

eTIMS-ready invoicing that saves time and avoids KRA fines.

Feature Highlights

One-click submissions
Pro templates
Payment tracking
Compliance dashboard

Social Proof (Placeholders)

"'Transformed our billing!' – Kisumu Trader"
"'No more integration woes.' – Kenyan Startup"

First Three Customers

Post in Kenyan accounting Telegram channels offering free Pro access; email list from SME directories; partner with 2 local CPAs for referrals.

Launch Channels

Product Huntr/smallbusinessLinkedIn Kenya SMEsFacebook Groups

SEO Keywords

Kenya invoicing eTIMSKRA compliant invoicesSME invoice software Kenya

Competitive Analysis

Wave Accounting

waveapps.com
Free + fees
Strength

Free core

Weakness

No eTIMS native

Our Advantage

Built-in KRA sync

$20+/mo
Strength

Features

Weakness

High cost, glitches

Our Advantage

SME-optimized pricing

🏰 Moat Strategy

Network effects from shared invoice templates + compliance data insights.

⏰ Why Now?

eTIMS rollout complete, SMEs scrambling post-deadline with penalty fears.

Risks & Mitigation

technicallow severity

PDF generation fails

Mitigation

Library fallbacks

marketmedium severity

Prefer free tools

Mitigation

Freemium model

executionlow severity

Slow UI

Mitigation

Vercel optimization

Validation Roadmap

pre-build5 days

Landing waitlist

Success: 50 signups

mvp21 days

Closed beta

Success: 70% weekly use

growth30 days

Referral program

Success: 20% growth

Pivot Options

  • Add inventory mgmt
  • Focus on freelancers
  • Export to ERP

Quick Stats

Build Time
143h
Target MRR (6 mo)
$2,000
Market Size
$75.0M
Features
8
Database Tables
3
API Endpoints
4