PropReach

Automate real estate agent outreach so solo proptech founders can focus on building.

Score: 8.4/10United StatesMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Solo proptech founders are burnt out from single-handedly managing development, real estate agent outreach, and all operations, leaving zero time for actual product building.

Solution

PropReach uses AI to find targeted real estate agents from public directories, crafts personalized cold emails, and tracks responses in one dashboard. Founders set up campaigns in minutes, schedule follow-ups automatically, and get reply analytics without manual outreach. This frees up 20+ hours/week for product development.

Target Audience

Solo founders building proptech startups

Differentiator

Proptech-specific agent targeting with AI-generated emails tailored to local markets and property types, unlike generic tools.

Brand Voice

supportive

Features

Agent Finder

must-have20h

AI searches and lists agents by location, specialty, and activity level from public sources.

Email Campaign Builder

must-have25h

Generate personalized email templates with property/proptech hooks.

Automated Scheduling

must-have15h

Send sequences with delays and A/B testing.

Response Tracker

must-have20h

Inbox integration to log replies, meetings booked, and conversions.

Analytics Dashboard

must-have18h

Open rates, reply rates, and ROI per campaign.

Lead Export

must-have10h

CSV export of qualified leads for CRM.

Warmup Mode

nice-to-have12h

Gradual sending to avoid spam filters.

Template Library

nice-to-have8h

Pre-built proptech outreach templates.

SMS Follow-up

nice-to-have15h

Optional text reminders for non-responders.

Integration with Calendly

future20h

Auto-book meetings from replies.

Total Build Time: 163 hours

Database Schema

users

ColumnTypeNullable
iduuidNo
emailtextNo
subscription_tiertextNo

campaigns

ColumnTypeNullable
iduuidNo
user_iduuidNo
nametextNo
statustextNo
created_attimestampNo

Relationships:

  • user_id references users(id)

agents

ColumnTypeNullable
iduuidNo
campaign_iduuidNo
nametextNo
emailtextNo
locationtextYes
statustextNo

Relationships:

  • campaign_id references campaigns(id)

emails

ColumnTypeNullable
iduuidNo
agent_iduuidNo
subjecttextNo
sent_attimestampYes
openedboolYes

Relationships:

  • agent_id references agents(id)

API Endpoints

GET
/api/campaigns

List user's campaigns

🔒 Auth Required
POST
/api/campaigns

Create new campaign

🔒 Auth Required
POST
/api/agents/search

Find agents by filters

🔒 Auth Required
POST
/api/emails/generate

AI generate email for agent

🔒 Auth Required
POST
/api/campaigns/:id/send

Start sending campaign

🔒 Auth Required
GET
/api/analytics

Get campaign stats

🔒 Auth Required

Tech Stack

Frontend
Next.js 14 + Tailwind + shadcn/ui + React Email
Backend
Next.js API routes + Supabase Edge Functions
Database
Supabase Postgres
Auth
Supabase Auth
Payments
Stripe
Hosting
Vercel
Additional Tools
Resend (emails)OpenAI API (AI generation)

Build Timeline

Week 1: Core setup and auth

30h
  • Project setup
  • User auth
  • Basic dashboard

Week 2: Agent finder

35h
  • Search API
  • Agent list UI

Week 3: Campaign management

40h
  • Campaign CRUD
  • Email builder

Week 4: Sending and tracking

35h
  • Email sending
  • Response tracking

Week 5: Analytics and payments

30h
  • Dashboard charts
  • Stripe integration

Week 6: Polish and launch

25h
  • Onboarding flow
  • Landing page
  • Testing
Total Timeline: 6 weeks • 215 hours

Pricing Tiers

Free

$0/mo

No A/B testing

  • 1 campaign/month
  • 50 agents/campaign
  • Basic analytics

Pro

$35/mo

10k emails/month

  • Unlimited campaigns
  • 500 agents/campaign
  • AI emails
  • Full analytics

Scale

$99/mo

None

  • All Pro + Priority support
  • Unlimited emails
  • Custom integrations

Revenue Projections

MonthUsersConversionMRRARR
Month 1504%$70$840
Month 640010%$1,400$16,800

Unit Economics

$25
CAC
$420
LTV
5%
Churn
92%
Margin
LTV:CAC Ratio: 16.8xExcellent!

Landing Page Copy

Reclaim Your Time: Automate Agent Outreach for Proptech Solo Founders

Find, email, and track 100s of real estate agents without lifting a finger. Build your product, not your outreach list.

Feature Highlights

AI Agent Discovery
Personalized Email Sequences
Reply Analytics
20+ Hours Saved/Week
Proptech-Tailored

Social Proof (Placeholders)

"'PropReach booked my first 5 agents in a week!' - Alex, Proptech Founder"
"'Finally time to code again.' - Sarah S."
"'Game-changer for solo ops.' - Mike T."

First Three Customers

Post in r/proptech, Indie Hackers proptech threads, and LinkedIn proptech solo founder groups with a free beta invite. DM 20 founders from recent proptech launches on Product Hunt offering personalized setup. Attend one virtual proptech meetup and pitch live.

Launch Channels

Product Huntr/proptechr/SaaSIndie HackersLinkedIn Proptech Groups

SEO Keywords

proptech agent outreach toolautomate real estate leads solo founderproptech cold email automation

Competitive Analysis

Apollo.io

apollo.io
$49+/mo
Strength

Large database

Weakness

Generic, no proptech focus

Our Advantage

Proptech-specific targeting and templates at lower price

Hunter.io

hunter.io
$49+/mo
Strength

Email finder

Weakness

No automation or sequences

Our Advantage

Full outreach pipeline tailored to real estate

🏰 Moat Strategy

Proprietary proptech agent data enrichment and AI templates trained on successful proptech pitches.

⏰ Why Now?

Proptech funding surged 30% in 2024; solo founders need fast go-to-market amid agent shortages.

Risks & Mitigation

technicalmedium severity

Email deliverability issues

Mitigation

Use Resend + warmup, monitor bounce rates

legallow severity

CAN-SPAM compliance

Mitigation

Add unsubscribe, only public emails

marketmedium severity

Low adoption by solos

Mitigation

Validate with surveys pre-launch

Validation Roadmap

pre-build7 days

Survey 50 proptech founders on Reddit/LinkedIn

Success: 40% express interest in beta

mvp14 days

Beta test with 10 users

Success: 50% retention week 2

launch3 days

PH launch

Success: 100 signups

Pivot Options

  • General SaaS outreach tool
  • Agent CRM for proptech teams
  • Lead gen for other verticals

Quick Stats

Build Time
215h
Target MRR (6 mo)
$1,500
Market Size
$50.0M
Features
10
Database Tables
4
API Endpoints
6