PropOpsHub

Centralize proptech operations to eliminate solo founder burnout.

Score: 8.4/10United StatesMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Solo proptech founders are burnt out from single-handedly managing development, real estate agent outreach, and all operations, leaving zero time for actual product building.

Solution

PropOpsHub is a dashboard that automates listing management, compliance checklists, vendor tracking, and basic CRM for proptech solos. Integrate with MLS APIs for real-time data syncs and get automated reminders for ops tasks. Founders reclaim ops time for core product work.

Target Audience

Solo founders building proptech startups

Differentiator

All-in-one ops automation with proptech-specific workflows like lease compliance and listing audits.

Brand Voice

professional

Features

Listing Manager

must-have25h

Sync and track property listings from MLS/Zillow APIs.

Compliance Checker

must-have20h

Automated checklists for local real estate regs.

Task Automator

must-have15h

Recurring ops tasks with reminders (e.g., renewals).

Vendor Tracker

must-have18h

Manage contractors, payments, and contracts.

CRM Lite

must-have20h

Simple contact/org management with notes.

Dashboard Overview

must-have15h

KPIs like overdue tasks, listing status.

Report Generator

nice-to-have12h

Weekly ops summaries PDF.

Mobile Alerts

nice-to-have10h

Push notifications for urgent tasks.

API Integrations

nice-to-have15h

Zapier for custom workflows.

Team Sharing

future20h

Invite VA for ops help.

Total Build Time: 170 hours

Database Schema

users

ColumnTypeNullable
iduuidNo
emailtextNo
tiertextNo

properties

ColumnTypeNullable
iduuidNo
user_iduuidNo
addresstextNo
statustextNo
synced_attimestampYes

Relationships:

  • user_id references users(id)

tasks

ColumnTypeNullable
iduuidNo
user_iduuidNo
property_iduuidYes
titletextNo
due_datetimestampYes
completedboolNo

Relationships:

  • user_id references users(id)
  • property_id references properties(id)

vendors

ColumnTypeNullable
iduuidNo
user_iduuidNo
nametextNo
contacttextYes

Relationships:

  • user_id references users(id)

API Endpoints

GET
/api/properties

List user's properties

🔒 Auth Required
POST
/api/properties/sync

Sync from MLS

🔒 Auth Required
GET
/api/tasks

Overdue and upcoming tasks

🔒 Auth Required
POST
/api/tasks/:id/complete

Mark task done

🔒 Auth Required
POST
/api/vendors

Add vendor

🔒 Auth Required
GET
/api/dashboard

KPIs summary

🔒 Auth Required

Tech Stack

Frontend
Next.js 14 + Tailwind + shadcn/ui
Backend
Next.js API + Supabase Functions
Database
Supabase Postgres
Auth
Supabase Auth
Payments
Stripe
Hosting
Vercel
Additional Tools
Pipedream (MLS integrations)Cron jobs via Vercel

Build Timeline

Week 1: Setup and auth

25h
  • Auth
  • Dashboard skeleton

Week 2: Properties

35h
  • Listing sync
  • Property UI

Week 3: Tasks

30h
  • Task CRUD
  • Reminders

Week 4: Vendors and CRM

30h
  • Vendor mgmt
  • Basic CRM

Week 5: Analytics and payments

25h
  • KPIs
  • Stripe

Week 6: Polish

20h
  • Flows
  • Testing
Total Timeline: 6 weeks • 165 hours

Pricing Tiers

Free

$0/mo

No integrations

  • 5 properties
  • Basic tasks

Pro

$35/mo

1 integration

  • 50 properties
  • MLS sync
  • Unlimited tasks

Enterprise

$99/mo

None

  • Unlimited
  • Multi-user
  • Custom reports

Revenue Projections

MonthUsersConversionMRRARR
Month 1605%$105$1,260
Month 650012%$2,100$25,200

Unit Economics

$20
CAC
$500
LTV
6%
Churn
90%
Margin
LTV:CAC Ratio: 25.0xExcellent!

Landing Page Copy

Streamline Proptech Ops: No More Burnout for Solo Founders

Automate listings, compliance, and vendors in one hub. Focus on innovation, not admin.

Feature Highlights

MLS Sync
Auto-Compliance
Task Automation
Vendor Dashboard
Ops KPIs

Social Proof (Placeholders)

"'Cut ops time by 15h/week.' - Jordan P."
"'Essential for solo proptech.' - Lisa K."
"'Finally scalable.' - Raj M."

First Three Customers

Email list from proptech accelerators like MetaProp alumni. Offer free setup to 10 solos from Twitter searches for 'proptech founder'. Run $50 LinkedIn ads targeting 'proptech founder' title.

Launch Channels

Product Huntr/proptechTwitter ProptechMetaProp ForumHacker News

SEO Keywords

proptech operations dashboardsolo proptech founder toolsautomate real estate compliance

Competitive Analysis

AppFolio

appfolio.com
$250+/mo
Strength

Full property mgmt

Weakness

Overkill for solos, expensive

Our Advantage

Solo-focused, affordable ops automation

Buildium

buildium.com
$55+/mo
Strength

Tenant mgmt

Weakness

Not proptech dev ops

Our Advantage

Tailored for founder workflows

🏰 Moat Strategy

Proptech ops data moat from user checklists and automations.

⏰ Why Now?

Rising remote proptech teams need lightweight ops amid regulatory changes.

Risks & Mitigation

technicalmedium severity

MLS API limits

Mitigation

Fallback to manual + caching

executionlow severity

Scope creep on features

Mitigation

Strict MVP

Validation Roadmap

pre-build10 days

Interviews with 20 solos

Success: 15 pain confirmations

mvp21 days

Closed beta

Success: 3 paying users

Pivot Options

  • General real estate ops
  • VA task manager
  • Compliance only tool

Quick Stats

Build Time
165h
Target MRR (6 mo)
$2,000
Market Size
$75.0M
Features
10
Database Tables
4
API Endpoints
6