One-click custom fields for WooCommerce & Shopify – variants that convert.
Small ecommerce business owners struggle to manage product variants and custom options without complex coding, resulting in lost sales.
VarifyHub provides embeddable custom fields with pricing logic, designed for quick integration into Woo/Shopify. No apps needed – just paste code and map to your products. Focuses on conversion-optimized fields like bundles and upsells to reduce cart abandonment.
Small ecommerce business owners
Conversion-first fields with A/B testing built-in, multi-platform support.
professional
Dropdowns, checkboxes, text with auto-price calc.
Code snippets for Woo/Shopify product pages.
Add/subtract prices per selection, quantity multipliers.
Run variants of field sets to test conversions.
Pass selections to checkout seamlessly.
Responsive fields for all devices.
Download selection data as CSV.
Optional fields for leads.
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| text | No | |
| platform | text | No |
| created_at | timestamp | No |
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| user_id | uuid | No |
| name | text | No |
| json_config | text | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| field_set_id | uuid | No |
| variant_a_id | uuid | No |
| variant_b_id | uuid | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| field_set_id | uuid | No |
| event_type | text | No |
| data | text | Yes |
Relationships:
/api/field-setsCreate field set
/api/ab-testsStart A/B test
/api/embed/:setIdGet embed script
/api/eventsLog field interactions
No A/B, 1k events/mo
20k events/mo
Unlimited
| Month | Users | Conversion | MRR | ARR |
|---|---|---|---|---|
| Month 1 | 90 | 4% | $126 | $1,512 |
| Month 6 | 750 | 9% | $2,363 | $28,356 |
Embed A/B testable options on Shopify or Woo – watch abandoned carts disappear.
Join WooCommerce Facebook group, offer free Pro for testimonials. Search 'woocommerce custom fields' on forums, DM frustrated users. $100 FB ads to Woo/Shopify owners.
Popular WP plugin
Dev setup required, no embed/A/B
No-code embed + testing
Official
Plugin install, no cross-platform
Universal embed speed
A/B data moat improves field suggestions over time.
Rise of headless commerce + need for lightweight alternatives to heavy apps.
Preference for native apps
Prove 5x faster setup
Cart sync issues across platforms
Strict JS-only, test extensively
Success: 60% prefer embed
Success: Conversion lift >10%
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