PropTrackr.com

Smart categorization and team sharing for rental expense management.

Score: 8.0/10AustraliaMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Small real estate firms cannot seamlessly track and manage rental income and expenses across multiple properties using current accounting software.

Solution

PropTrackr lets small firms log expenses on-the-go with AI-like rules for instant categorization tailored to rentals. Share access with teams for collaborative tracking across properties. Get clean, reconciled books without manual sorting.

Target Audience

Small real estate firms managing multiple rental properties

Differentiator

Rule-based auto-categorization for rentals + multi-user team access at micro-SaaS price.

Brand Voice

friendly

Features

Team Invites

must-have15h

Add team members with role-based access to properties/transactions

Smart Categorization

must-have18h

Rules engine auto-assigns categories based on keywords/payee

Quick Log Mobile

must-have12h

One-tap expense entry with photo upload for receipts

Property Switcher

must-have8h

Fast toggle between properties for logging

Reconciliation View

must-have15h

Match transactions to bank statements, flag uncategorized

Shared Dashboard

must-have12h

Team-visible summaries with activity logs

Receipt OCR

nice-to-have20h

Extract amount/date from photo uploads

Custom Rules

nice-to-have10h

User-defined categorization rules

Bulk Edit

nice-to-have8h

Mass update categories on transactions

Total Build Time: 118 hours

Database Schema

properties

ColumnTypeNullable
iduuidNo
org_iduuidNo
nametextNo
addresstextYes

Relationships:

  • org_id REFERENCES organizations(id)

transactions

ColumnTypeNullable
iduuidNo
property_iduuidNo
amountintNo
categorytextYes
descriptiontextYes
reconciledboolNo

Relationships:

  • property_id REFERENCES properties(id)

organizations

ColumnTypeNullable
iduuidNo
user_iduuidNo
nametextNo

Relationships:

  • user_id REFERENCES auth.users(id)

team_members

ColumnTypeNullable
iduuidNo
org_iduuidNo
user_iduuidNo
roletextNo

Relationships:

  • org_id REFERENCES organizations(id)
  • user_id REFERENCES auth.users(id)

API Endpoints

POST
/api/orgs

Create org

🔒 Auth Required
POST
/api/team/invite

Invite member

🔒 Auth Required
POST
/api/transactions/quick-log

Fast transaction with auto-cat

🔒 Auth Required
GET
/api/rules

User rules

🔒 Auth Required
POST
/api/reconciliation

Reconcile batch

🔒 Auth Required

Tech Stack

Frontend
Next.js 14 + Tailwind CSS + shadcn/ui
Backend
Next.js API routes
Database
Supabase (Postgres)
Auth
Supabase Auth
Payments
Stripe
Hosting
Vercel
Additional Tools
Resend (invites)

Build Timeline

Week 1: Auth & orgs

25h
  • Multi-user auth
  • Org/property setup

Week 2: Core logging

30h
  • Transaction entry
  • Basic cat rules

Week 3: Team features

25h
  • Invites
  • Shared views

Week 4: Reconciliation & UI

20h
  • Reconcile tool
  • Mobile opt

Week 5: Polish & payments

20h
  • Custom rules
  • Stripe tiers
Total Timeline: 5 weeks • 140 hours

Pricing Tiers

Free

$0/mo

No teams

  • Solo use, 3 properties

Pro

$25/mo
  • 5 users, 20 properties
  • Smart rules

Enterprise

$99/mo
  • Unlimited
  • Advanced recon

Revenue Projections

MonthUsersConversionMRRARR
Month 11202%$60$720
Month 61,8004%$1,800$21,600

Unit Economics

$35
CAC
$650
LTV
4%
Churn
88%
Margin
LTV:CAC Ratio: 18.6xExcellent!

Landing Page Copy

Track Rental Expenses as a Team, Effortlessly

PropTrackr's smart rules and sharing make multi-property bookkeeping collaborative and fast for small firms.

Feature Highlights

Auto-categorization rules
Team access & logs
Mobile quick-entry
Easy reconciliation

Social Proof (Placeholders)

"'Team loves the shared dashboard!' - Mike R., Firm Owner"

First Three Customers

Join 'Small Real Estate Firms' FB group, offer beta to 10 members. Email cold outreach to 50 firms from Yelp RE listings. LinkedIn connect with 'property manager' titles.

Launch Channels

Product Huntr/smallbusinessReal Estate Facebook Groups

SEO Keywords

multi user rental expense trackerteam rental accounting softwareproperty management bookkeeping app

Competitive Analysis

Buildium

buildium.com
$55+/mo
Strength

Full PM suite

Weakness

Overkill for small firms

Our Advantage

Cheaper, focused on expenses/teams

🏰 Moat Strategy

Network effects from team sharing lock in firms

⏰ Why Now?

Small firms scaling teams post-pandemic need affordable collab tools

Risks & Mitigation

marketmedium severity

Teams prefer enterprise tools

Mitigation

Target sub-10 person firms

Validation Roadmap

pre-build5 days

Survey 15 RE firms on team pain

Success: 60% express interest

Pivot Options

  • Solo landlord tracker
  • Receipt-only app

Quick Stats

Build Time
140h
Target MRR (6 mo)
$5,000
Market Size
$1500.0M
Features
9
Database Tables
4
API Endpoints
5