RepairRelay

Peer-to-peer shop referral network – qualified leads at $10 CAC

Score: 7.8/10SingaporeMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Solo founders building automotive repair booking apps face sky-high customer acquisition costs that make it nearly impossible to compete with giants like AutoZone.

Solution

RepairRelay connects indie auto booking SaaS founders in a private network to share and buy shop leads. Post your app, match with shops seeking booking software, pay bounties only for signups. Community-driven acquisition beats cold outreach costs by 80%.

Target Audience

Solo founders and indie developers building SaaS apps for automotive repair booking

Differentiator

Auto-specific matching algo considers shop size, location, and services for 3x higher conversion

Brand Voice

supportive

Features

Profile Setup

must-have10h

Create app profile with pricing, demos, targeting filters

Lead Marketplace

must-have20h

Browse/post shop leads with bounty offers

Matching Algorithm

must-have22h

AI matches leads to apps based on criteria

Messaging System

must-have15h

In-app chat with leads and referrers

Payout Tracking

must-have18h

Stripe bounties auto-paid on verified signups

Lead Verification

must-have12h

Confirm shop details and intent before payout

Analytics Dashboard

nice-to-have10h

Track CAC, conversions, ROI per lead

Lead Importer

nice-to-have12h

Bulk upload leads from directories

API Access

nice-to-have10h

Pull leads into your CRM

Group Referrals

future15h

Team bounties for networks

Total Build Time: 144 hours

Database Schema

users

ColumnTypeNullable
iduuidNo
emailtextNo
app_nametextNo
balanceintNo

Relationships:

  • one-to-many with leads, referrals

leads

ColumnTypeNullable
iduuidNo
user_iduuidNo
shop_nametextNo
locationtextNo
bountyintNo
statustextNo

Relationships:

  • foreign key to users.id

referrals

ColumnTypeNullable
iduuidNo
lead_iduuidNo
buyer_iduuidNo
payout_statustextNo
verifiedboolNo

Relationships:

  • foreign keys to leads.id and users.id

API Endpoints

POST
/api/leads

Post new lead

🔒 Auth Required
GET
/api/leads

Search leads

🔒 Auth Required
POST
/api/referrals/:leadId/claim

Claim lead

🔒 Auth Required
POST
/api/payouts/:referralId

Trigger payout

🔒 Auth Required
GET
/api/dashboard/stats

User analytics

🔒 Auth Required

Tech Stack

Frontend
Next.js 14 + Tailwind + shadcn/ui
Backend
Next.js API + Supabase Edge
Database
Supabase Postgres
Auth
Supabase Auth
Payments
Stripe Connect
Hosting
Vercel
Additional Tools
OpenAI for matchingTwilio for verification SMS

Build Timeline

Week 1: Auth & profiles

40h
  • Signup
  • Profile editor

Week 2: Marketplace core

50h
  • Lead posting
  • Browsing

Week 3: Matching & chat

45h
  • AI match
  • Messaging

Week 4: Payments & verify

40h
  • Stripe bounties
  • Verification

Week 5: Analytics & polish

35h
  • Dashboard
  • Filters

Week 6: Launch prep

30h
  • Tests
  • Landing
Total Timeline: 6 weeks • 260 hours

Pricing Tiers

Free

$0/mo

No payouts

  • Post 5 leads/mo
  • Basic matching

Pro

$35/mo
  • Unlimited leads
  • Priority matching
  • Analytics

Enterprise

$99/mo
  • API access
  • Dedicated support
  • Custom bounties

Revenue Projections

MonthUsersConversionMRRARR
Month 11203%$126$1,512
Month 69007%$2,205$26,460

Unit Economics

$18
CAC
$450
LTV
6%
Churn
88%
Margin
LTV:CAC Ratio: 25.0xExcellent!

Landing Page Copy

Get Shop Leads for Pennies via Referrals

Join 100+ indie founders sharing qualified auto shop leads

Feature Highlights

$10 avg CAC
Verified shops only
Smart matching
Instant payouts
Community vetted

Social Proof (Placeholders)

"'Closed 3 shops week 1!' – Solo Founder"
"'Better than cold email' – Dev"

First Three Customers

Seed with 10 personal connections from indie auto Discord groups, give free Pro + $50 credit. Launch thread on r/indiehackers with referral contest. Email list from previous SaaS projects.

Launch Channels

Indie Hackersr/SaaSProduct HuntTwitter founder threadsSaaS Discord servers

SEO Keywords

auto shop leads saasreferral network booking applow cac repair softwareb2b leads automotive saasindie saas shop acquisition

Competitive Analysis

PartnerStack

partnerstack.com
Custom enterprise
Strength

Big brands

Weakness

Not niche, complex

Our Advantage

Solo-friendly auto focus

🏰 Moat Strategy

Network effects from growing lead pool; exclusive auto data

⏰ Why Now?

Indie SaaS explosion + shops digitizing post-2023 labor shortage

Risks & Mitigation

markethigh severity

Low lead volume initially

Mitigation

Seed with founder bounties

financialmedium severity

Disputed payouts

Mitigation

Strict verification + escrow

Validation Roadmap

pre-build5 days

Survey 50 founders on lead needs

Success: 20 interested in beta

mvp10 days

Manual matching for 10 users

Success: $500 in bounties

Pivot Options

  • General SaaS lead network
  • Cold email templates
  • Affiliate dashboard

Quick Stats

Build Time
260h
Target MRR (6 mo)
$2,500
Market Size
$4.0M
Features
10
Database Tables
3
API Endpoints
5