MetricPeek

Build custom accounting dashboards in minutes—no IT required.

Score: 7.8/10AustraliaMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Non-finance team members in enterprises waste time waiting for IT help to access key metrics due to non-customizable dashboards in accounting tools.

Solution

MetricPeek connects directly to your QuickBooks or Xero account via secure API, letting non-finance teams drag-and-drop widgets for key metrics like revenue, expenses, and sales pipelines. Customize views instantly without coding or waiting for IT approvals. Share live dashboards with your team for real-time insights.

Target Audience

Non-finance team members (sales, operations, marketing) in large enterprises using accounting software

Differentiator

One-click API integrations tailored for QuickBooks/Xero with pre-built widgets for enterprise non-finance KPIs, skipping complex setup.

Brand Voice

friendly

Features

API Integration

must-have12h

Connect QuickBooks or Xero accounts securely with OAuth.

Drag-and-Drop Builder

must-have20h

Visual editor to add, resize, and configure metric widgets.

Live Data Refresh

must-have8h

Auto-refresh dashboards every 5-60 minutes.

Dashboard Sharing

must-have6h

Generate shareable links with view-only access.

Team Permissions

must-have10h

Role-based access for org members.

Pre-built Templates

must-have15h

Sales, ops, marketing specific dashboard starters.

Export to PDF/CSV

nice-to-have5h

Download snapshots of dashboards.

Custom Alerts

nice-to-have8h

Email notifications for metric thresholds.

Mobile Responsive

nice-to-have4h

Optimized views for phone/tablet.

Advanced Filters

future12h

Date ranges, segments beyond basics.

Total Build Time: 100 hours

Database Schema

users

ColumnTypeNullable
iduuidNo
emailtextNo
org_iduuidNo

Relationships:

  • belongs to organizations(org_id)

organizations

ColumnTypeNullable
iduuidNo
nametextNo
stripe_customer_idtextYes

Relationships:

  • has many users
  • has many integrations
  • has many dashboards

integrations

ColumnTypeNullable
iduuidNo
org_iduuidNo
providertextNo
access_tokentextNo
last_syncedtimestampYes

Relationships:

  • belongs to organizations(org_id)

dashboards

ColumnTypeNullable
iduuidNo
org_iduuidNo
nametextNo
configjsonbNo
is_publicboolNo

Relationships:

  • belongs to organizations(org_id)

API Endpoints

POST
/api/integrations/connect

Initiate OAuth for accounting software

🔒 Auth Required
POST
/api/dashboards

Create new dashboard

🔒 Auth Required
GET
/api/dashboards/:id

Fetch dashboard data and render

GET
/api/metrics/:provider

Proxy metrics from integrated accounting API

🔒 Auth Required

Tech Stack

Frontend
Next.js 14 + Tailwind + Shadcn/ui + React DnD
Backend
Next.js API Routes
Database
Supabase Postgres
Auth
Supabase Auth
Payments
Stripe
Hosting
Vercel
Additional Tools
QuickBooks/Xero SDKsResend emails

Build Timeline

Week 1: Core setup and auth

25h
  • Project scaffolded
  • Supabase setup with schema
  • User/org auth flows

Week 2: Integrations and basic builder

35h
  • OAuth integrations working
  • Drag-drop editor MVP
  • First widget rendering

Week 3: Dashboard features

30h
  • Live refresh
  • Sharing and permissions
  • Templates

Week 4: Polish, payments, launch

25h
  • Pricing page
  • Stripe integration
  • Landing page
  • Deploy
Total Timeline: 4 weeks • 115 hours

Pricing Tiers

Free

$0/mo

1 org member

  • 1 integration
  • 3 dashboards
  • Basic widgets

Pro

$35/mo

10 org members

  • Unlimited integrations
  • Unlimited dashboards
  • Team sharing
  • Templates

Enterprise

$99/mo

Unlimited

  • All Pro + Priority support
  • Custom integrations
  • SLA uptime

Revenue Projections

MonthUsersConversionMRRARR
Month 11503%$158$1,896
Month 68007%$1,960$23,520

Unit Economics

$45
CAC
$840
LTV
4%
Churn
92%
Margin
LTV:CAC Ratio: 18.7xExcellent!

Landing Page Copy

Unlock Accounting Metrics Without IT Bottlenecks

Non-finance teams: Build and share custom QuickBooks/Xero dashboards in minutes.

Feature Highlights

One-click integrations
Drag-drop no-code builder
Real-time updates
Team sharing
Pre-made templates

Social Proof (Placeholders)

"'Saved us hours weekly!' - Sales Lead at Acme Corp"
"'Finally, ops has pipeline visibility.' - Ops Manager"

First Three Customers

Post in r/QuickBooks, r/Xero, and LinkedIn groups for enterprise sales/marketing leads sharing IT dashboard pains; offer free lifetime Pro access for case studies and referrals; DM 50 targeted LinkedIn users from large enterprises using accounting tools.

Launch Channels

Product Huntr/SaaSr/QuickBooksLinkedInIndie Hackers

SEO Keywords

quickbooks custom dashboardxero metrics no itaccounting data non financebuild sales dashboard quickbooks

Competitive Analysis

$72+/mo
Strength

Many integrations

Weakness

Complex setup requires tech skills

Our Advantage

Tailored no-code for accounting, faster onboarding

Geckoboard

geckoboard.com
$35+/mo
Strength

TV dashboards

Weakness

Limited accounting depth

Our Advantage

Pre-built enterprise KPI widgets

🏰 Moat Strategy

Proprietary widget library from accounting API schemas + user-saved templates network effect

⏰ Why Now?

Accounting APIs like QuickBooks Online maturing, hybrid teams demand self-serve data amid economic scrutiny on metrics.

Risks & Mitigation

technicalmedium severity

API rate limits or changes

Mitigation

Caching layer + multiple provider support

marketlow severity

Low adoption if pain understated

Mitigation

Pre-launch interviews

executionmedium severity

Solo dev delays

Mitigation

Strict timeline scoping

Validation Roadmap

pre-build7 days

Interview 20 non-finance enterprise users

Success: 80% confirm pain and WOY $35/mo

mvp14 days

Beta with 10 users

Success: 70% retention week 2

Pivot Options

  • General BI connector
  • HR metrics viewer
  • CRM dashboard tool

Quick Stats

Build Time
115h
Target MRR (6 mo)
$2,000
Market Size
$750.0M
Features
10
Database Tables
4
API Endpoints
4