IndiePromoBoost

AI-powered marketing automation that handles your indie game promo while you code.

Score: 8.0/10United StatesMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Solo game dev founders experience severe burnout from single-handedly managing coding, art, marketing, and sales, which destroys motivation and revenue.

Solution

IndiePromoBoost uses AI to generate optimized Steam pages, social media posts, trailers, and email newsletters from your game screenshots and descriptions. It schedules posts across Twitter, Reddit, and Discord, tracks engagement, and suggests improvements, freeing solo devs from marketing drudgery. Burnout drops as you focus on development, with built-in analytics showing revenue impact.

Target Audience

Solo founders running indie game development businesses

Differentiator

Game-specific AI trained on successful indie launches, not generic tools—generates promo that converts to Steam wishlists.

Brand Voice

supportive

Features

AI Promo Generator

must-have20h

Upload screenshots/descriptions to auto-generate Steam pages, tweets, and trailers.

Social Scheduler

must-have15h

Schedule and post to Twitter, Reddit, itch.io, with game-dev optimized timing.

Engagement Analytics

must-have12h

Track clicks, wishlists, and sales attribution from promo campaigns.

Newsletter Builder

must-have10h

Auto-create and send devlogs/newsletters to subscriber lists.

A/B Testing

must-have8h

Test promo variants and auto-deploy winners.

Trailer Editor

nice-to-have10h

Simple drag-drop editor for AI-generated trailers.

Discord Bot Integration

nice-to-have8h

Custom Templates

nice-to-have6h

User-saved promo templates.

Total Build Time: 89 hours

Database Schema

users

ColumnTypeNullable
iduuidNo
emailtextNo
stripe_customer_idtextYes

projects

ColumnTypeNullable
iduuidNo
user_iduuidNo
nametextNo
descriptiontextYes
created_attimestampNo

Relationships:

  • user_id -> users.id

campaigns

ColumnTypeNullable
iduuidNo
project_iduuidNo
platformtextNo
contenttextNo
scheduled_attimestampYes
analyticsjsonbYes

Relationships:

  • project_id -> projects.id

API Endpoints

POST
/api/projects

Create new game project

🔒 Auth Required
POST
/api/campaigns/generate

AI generate promo content

🔒 Auth Required
POST
/api/campaigns/schedule

Schedule campaign posts

🔒 Auth Required
GET
/api/analytics

Fetch campaign performance

🔒 Auth Required
POST
/api/subscribe

Stripe subscription

🔒 Auth Required

Tech Stack

Frontend
Next.js 14 + Tailwind CSS + shadcn/ui
Backend
Next.js API routes
Database
Supabase (Postgres)
Auth
Supabase Auth
Payments
Stripe
Hosting
Vercel
Additional Tools
OpenAI APIResend emailsTwitter/Reddit APIs

Build Timeline

Week 1: Core setup & auth

30h
  • Project scaffolding
  • User auth
  • Basic DB

Week 2: Project & asset upload

25h
  • Projects CRUD
  • File uploads

Week 3: AI generation MVP

35h
  • Promo generator
  • Basic scheduler

Week 4: Analytics & dashboard

25h
  • Analytics page
  • User dashboard

Week 5: Payments & polish

20h
  • Stripe integration
  • Onboarding flow

Week 6: Testing & launch

15h
  • E2E tests
  • Landing page
Total Timeline: 6 weeks • 160 hours

Pricing Tiers

Free

$0/mo

No scheduling

  • 1 project
  • 5 promos/month
  • Basic analytics

Pro

$35/mo
  • Unlimited projects
  • Unlimited promos
  • Scheduling
  • A/B testing

Growth

$99/mo
  • All Pro + priority AI
  • Custom templates
  • API access

Revenue Projections

MonthUsersConversionMRRARR
Month 12002%$140$1,680
Month 61,2004%$1,680$20,160

Unit Economics

$40
CAC
$420
LTV
5%
Churn
85%
Margin
LTV:CAC Ratio: 10.5xExcellent!

Landing Page Copy

Stop Marketing Burnout – Let AI Launch Your Indie Game

Generate promo, schedule posts, track wishlists – all in minutes, not hours.

Feature Highlights

AI Steam pages & trailers
Auto-social scheduling
Sales analytics
Burnout-free dev focus

Social Proof (Placeholders)

"'Doubled my wishlists overnight!' – Solo Dev A"
"'Finally time to code again.' – Indie Founder B"

First Three Customers

Post in r/gamedev and r/indiegaming with a free beta link, offering first 3 solo devs lifetime Pro access for feedback. DM itch.io top sellers via Twitter, sharing a custom promo demo. Join Indie Game Discord servers and solve a member's pain live.

Launch Channels

Product Huntr/indiegamingr/gamedevIndieDBTwitter #gamedev

SEO Keywords

indie game marketing toolautomate steam pagesolo dev promo schedulerindie game social automation

Competitive Analysis

Launchable

launchable.co
$49/mo
Strength

Steam optimization

Weakness

No AI generation or scheduling

Our Advantage

Full AI automation + multi-platform

GameMarketer

gamemarketer.com
$29/mo
Strength

Analytics

Weakness

Manual content creation

Our Advantage

AI handles 90% of work

🏰 Moat Strategy

Proprietary AI models fine-tuned on 10k+ indie launches, plus user promo data for continuous improvement.

⏰ Why Now?

Indie game boom post-2023 Steam sales surge, AI tools mature enough for game-specific promo.

Risks & Mitigation

technicalmedium severity

AI output quality varies

Mitigation

Human review step + fine-tuning

marketlow severity

Low adoption by devs

Mitigation

Free tier + community validation

executionmedium severity

API rate limits

Mitigation

Caching + multiple providers

Validation Roadmap

pre-build7 days

Survey 50 r/gamedev users

Success: 70% interested

mvp14 days

Beta with 10 users

Success: 50% retention week 2

launch3 days

PH launch

Success: 500 signups

Pivot Options

  • General SaaS marketing tool
  • Focus on trailer-only generator
  • B2B for game studios

Quick Stats

Build Time
160h
Target MRR (6 mo)
$5,000
Market Size
$50.0M
Features
8
Database Tables
3
API Endpoints
5