SocialGlance

Effortless social media dashboards for Instagram & Facebook growth.

Score: 7.8/10ERMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Small business owners without data teams find analytics SaaS tools too complex and desperately need plug-and-play dashboards for quick insights.

Solution

SocialGlance links to Meta Business Suite instantly, providing dashboards for engagement, follower growth, and top posts without API hassles. Small owners track ROI on content and ads simply. Pre-configured widgets update hourly for always-fresh insights.

Target Audience

Small business owners without dedicated data teams

Differentiator

Meta-only focus with mobile-first dashboards optimized for daily check-ins by non-marketers.

Brand Voice

professional

Features

Meta Business Connect

must-have12h

OAuth to Facebook/Instagram accounts.

Engagement Dashboard

must-have10h

Likes, comments, shares trends.

Growth Tracker

must-have10h

Followers, reach, impressions over time.

Top Content

must-have12h

Best-performing posts with previews.

Ad Performance

must-have10h

ROAS, CPC from linked ad accounts.

Competitor Peek

nice-to-have8h

Public profile comparisons.

Scheduled Reports

nice-to-have6h

Weekly email summaries.

Mobile Alerts

nice-to-have7h

Push for engagement spikes.

Total Build Time: 75 hours

Database Schema

users

ColumnTypeNullable
iduuidNo
emailtextNo
created_attimestampNo

accounts

ColumnTypeNullable
iduuidNo
user_iduuidNo
meta_account_idtextNo
typetextNo

Relationships:

  • user_id references users(id)

social_cache

ColumnTypeNullable
iduuidNo
account_iduuidNo
data_typetextNo
payloadjsonbNo
synced_attimestampNo

Relationships:

  • account_id references accounts(id)

API Endpoints

POST
/api/meta/connect

Meta OAuth

🔒 Auth Required
GET
/api/account/insights

Cached social metrics

🔒 Auth Required
POST
/api/sync

Refresh data

🔒 Auth Required
GET
/api/top-posts

Fetch best content

🔒 Auth Required

Tech Stack

Frontend
Next.js 14 + Tailwind + Shadcn/ui + Framer Motion
Backend
Supabase Edge Functions + Next.js API
Database
Supabase Postgres
Auth
Supabase Auth
Payments
Stripe
Hosting
Vercel
Additional Tools
Meta Graph API

Build Timeline

Week 1: Foundation

35h
  • Auth/DB
  • Landing

Week 2: Meta API

40h
  • Connect
  • Basic fetch

Week 3: Core Viz

40h
  • Engagement/growth charts

Week 4: Ads & Content

35h
  • Ad metrics
  • Top posts

Week 5: Features & Pay

30h
  • Exports
  • Billing

Week 6: Mobile/Launch

25h
  • Responsive
  • Deploy

Week 7: Polish

15h
  • Alerts beta
Total Timeline: 7 weeks • 250 hours

Pricing Tiers

Free

$0/mo

7-day history

  • 1 account
  • Basic engagement

Pro

$40/mo

6 mo history

  • 5 accounts
  • Ads + top posts
  • Exports

Enterprise

$99/mo

None

  • Unlimited
  • Competitors
  • Alerts

Revenue Projections

MonthUsersConversionMRRARR
Month 12502.5%$250$3,000
Month 61,5006%$3,600$43,200

Unit Economics

$20
CAC
$650
LTV
4.5%
Churn
91%
Margin
LTV:CAC Ratio: 32.5xExcellent!

Landing Page Copy

Master Your Social Media in One Glance

Connect Instagram/FB, see growth and engagement dashboards built for owners on the go.

Feature Highlights

Daily engagement trends
Top posts auto-ranked
Ad ROI tracker
Mobile-ready

Social Proof (Placeholders)

"'Social insights simplified.' - Lisa, Cafe Owner"
"'Grew followers 20% faster.' - Alex, Influencer"

First Three Customers

Target Instagram business accounts via Twitter outreach; post in r/socialmedia and Facebook groups for SMBs; run $50 FB ad to Meta users for beta signups.

Launch Channels

Product Huntr/socialmediar/InstagramMarketingIndie Hackers

SEO Keywords

instagram analytics dashboardfacebook business insights simplesocial media dashboard for small businessmeta ads tracker easy

Competitive Analysis

Hootsuite

hootsuite.com
$99+/mo
Strength

Scheduling

Weakness

Analytics buried

Our Advantage

Pure analytics focus

$18+/mo
Strength

Visual planning

Weakness

Limited metrics

Our Advantage

Deeper insights cheaper

🏰 Moat Strategy

Hourly syncs + content previews create habit; data moat from cached trends.

⏰ Why Now?

Meta's API stabilizations + TikTok competition push SMBs to optimize IG/FB.

Risks & Mitigation

technicalmedium severity

Meta API changes

Mitigation

Webhook monitoring

marketlow severity

TikTok shift

Mitigation

Add TikTok later

executionmedium severity

Chart perf on mobile

Mitigation

Lightweight libs

Validation Roadmap

pre-build5 days

Poll SMBs on LinkedIn

Success: Interest from 10+

mvp14 days

Closed beta 30 users

Success: 80% wk1 retention

launch2 days

PH + Reddit

Success: 500 signups

Pivot Options

  • Add TikTok integration
  • Content calendar add-on
  • Cross-platform aggregator

Quick Stats

Build Time
250h
Target MRR (6 mo)
$4,500
Market Size
$6000.0M
Features
8
Database Tables
3
API Endpoints
4