LobbyLink

Instant lobbies & matchmaking for indie multiplayer games

Score: 8.2/10GuineaMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Solo indie game founders struggle to implement robust, scalable multiplayer networking features without a development team.

Solution

LobbyLink provides a dashboard to configure lobbies, matchmaking queues, and voice chat without backend dev. Plug into your game with minimal SDK. Handles scaling from 10 to 10k players seamlessly.

Target Audience

Solo founders building indie multiplayer games

Differentiator

Pre-built social hub focused on lobbies/matchmaking, not raw sync

Brand Voice

friendly

Features

Lobby Builder

must-have35h

Configure lobby UI, player lists, invites via dashboard

Matchmaker Config

must-have30h

Set skill-based, region, custom queues

Voice Chat Relay

must-have40h

Low-latency WebRTC relay for lobbies

SDK Integrations

must-have25h

Ready SDKs for Unity, Godot, web

Player Analytics

must-have20h

Queue times, drop rates, lobby metrics

Invite System

must-have15h

Deep links and friend codes

Custom Events

nice-to-have20h

Trigger game events from lobbies

Tournaments

nice-to-have25h

Bracket builder for events

Leaderboards

nice-to-have15h

Live lobby leaderboards

Cross-Platform

future35h

PC/mobile/web matchmaking

Total Build Time: 260 hours

Database Schema

users

ColumnTypeNullable
iduuidNo
emailtextNo
created_attimestampNo

projects

ColumnTypeNullable
iduuidNo
user_iduuidNo
nametextNo
match_configjsonbNo

Relationships:

  • β€’ user_id -> users.id

lobbies

ColumnTypeNullable
iduuidNo
project_iduuidNo
playersintNo
statustextNo

Relationships:

  • β€’ project_id -> projects.id

matches

ColumnTypeNullable
iduuidNo
lobby_iduuidNo
analyticsjsonbYes

Relationships:

  • β€’ lobby_id -> lobbies.id

API Endpoints

POST
/api/lobbies

Create lobby

πŸ”’ Auth Required
POST
/api/matchmake

Join queue and get match

GET
/api/projects/:id/analytics

Fetch project metrics

πŸ”’ Auth Required

Tech Stack

Frontend
Next.js 14 + Tailwind + shadcn/ui
Backend
Next.js API + Supabase Edge
Database
Supabase Postgres
Auth
Supabase Auth
Payments
Stripe
Hosting
Vercel
Additional Tools
Supabase RealtimeLiveKit for voice

Build Timeline

Week 1: Auth and project setup

35h
  • βœ“ Dashboard skeleton
  • βœ“ Project CRUD

Week 2: Lobby/match config

40h
  • βœ“ Config forms
  • βœ“ JSON storage

Week 3: Realtime matchmaking

40h
  • βœ“ Queue logic
  • βœ“ Lobby realtime

Week 4: SDK and voice

40h
  • βœ“ SDK gen
  • βœ“ Voice relay

Week 5: Analytics and polish

30h
  • βœ“ Metrics dashboard
  • βœ“ Payments

Week 6: Testing and launch

25h
  • βœ“ E2E tests
  • βœ“ Landing
Total Timeline: 6 weeks β€’ 260 hours

Pricing Tiers

Free

$0/mo

No voice chat

  • βœ“1 project
  • βœ“50 monthly matches

Pro

$45/mo
  • βœ“Unlimited projects
  • βœ“10k matches/mo
  • βœ“Voice chat
  • βœ“Analytics

Enterprise

$199/mo
  • βœ“Unlimited scale
  • βœ“Custom voice
  • βœ“SLA support

Revenue Projections

MonthUsersConversionMRRARR
Month 1804%$144$1,728
Month 67007%$2,205$26,460

Unit Economics

$20
CAC
$500
LTV
5%
Churn
85%
Margin
LTV:CAC Ratio: 25.0xExcellent!

Landing Page Copy

Lobbies & Matchmaking in Minutes

Skip the backend grind – launch social multiplayer fast

Feature Highlights

βœ“Configurable queues
βœ“Voice ready
βœ“Easy SDKs
βœ“Live analytics

Social Proof (Placeholders)

"'Matchmaking magic!' - Game Jam Winner"
"'Solo-friendly gold' - Indie Studio"

First Three Customers

Share demo lobby in Godot/Unity Discords, offer free Pro for first games. Target itch.io multiplayer prototypes via Twitter outreach.

Launch Channels

Product Huntr/playmygamer/godotHackathon forums#gamedev Twitter

SEO Keywords

indie game matchmakingunity lobby systemmultiplayer queue servicegodot matchmakingeasy game lobbies

Competitive Analysis

Usage-based complex
Strength

Full suite

Weakness

Enterprise focus

Our Advantage

Indie-simple dashboard

Self-host or paid
Strength

Open source

Weakness

Setup heavy

Our Advantage

Hosted zero-config

🏰 Moat Strategy

Network effects from shared lobby templates + realtime player data insights

⏰ Why Now?

Social multiplayer surge + WebRTC commoditization lowers costs

Risks & Mitigation

technicalmedium severity

Voice latency issues

Mitigation

Partner with LiveKit, tier limits

marketlow severity

Dev preference for free self-host

Mitigation

Generous free tier

Validation Roadmap

pre-build10 days

Interview 15 indie devs on matchmaking pains

Success: 80% would pay

mvp21 days

5 live lobbies from betas

Success: Positive feedback

Pivot Options

  • β†’Pure voice chat service
  • β†’E-sports tournament tool
  • β†’General app matchmaking

Quick Stats

Build Time
260h
Target MRR (6 mo)
$2,500
Market Size
$45.0M
Features
10
Database Tables
4
API Endpoints
3