KYCly

Affordable KYC/AML screening for fintech indies – verify users for pennies per check.

Score: 7.7/10ArgentinaHard BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Solo founders can't afford enterprise-priced regtech platforms and are forced to DIY risky compliance, exposing them to costly audits.

Solution

KYCly integrates cheap API checks from providers like Persona-lite, with dashboard for verifications and AML watchlists. Tailored for MVP fintechs, it handles onboarding flows and exports for audits. Skip $1k/mo enterprise while staying compliant.

Target Audience

Solo founders and indie makers building startups who need regulatory compliance for fintech, SaaS, or data-heavy products

Differentiator

Pay-per-check + indie dashboards – no contracts, instant setup.

Brand Voice

professional

Features

User Verification

must-have30h

ID upload + AI check via API.

AML Screening

must-have20h

Sanctions/PEP list checks.

Verification Dashboard

must-have25h

Status overview, search, retry.

Embeddable Widget

must-have20h

Onboard users on your site.

Report Exports

must-have15h

CSV/PDF for regulators.

Webhook Alerts

must-have15h

Real-time verification events.

Bulk Upload

nice-to-have12h

CSV import for verifs.

Custom Workflows

nice-to-have18h

Step-based KYC flows.

Analytics

nice-to-have15h

Conversion rates, fail reasons.

EU Reg Specifics

future25h

PSD2/AML5 templates.

Total Build Time: 195 hours

Database Schema

users

ColumnTypeNullable
iduuidNo
emailtextNo
created_attimestampNo

accounts

ColumnTypeNullable
iduuidNo
user_iduuidNo
nametextNo

Relationships:

  • user_id -> users.id

verifications

ColumnTypeNullable
iduuidNo
account_iduuidNo
customer_idtextYes
statustextNo
risk_leveltextYes
checked_attimestampNo

Relationships:

  • account_id -> accounts.id

aml_hits

ColumnTypeNullable
iduuidNo
verification_iduuidNo
detailstextNo

Relationships:

  • verification_id -> verifications.id

API Endpoints

POST
/api/verify

Start KYC check

🔒 Auth Required
GET
/api/verifications

List verifs

🔒 Auth Required
GET
/api/widget

Widget JS

POST
/api/webhook

Receive provider callback

GET
/api/export

Download reports

🔒 Auth Required
POST
/api/aml-screen

Run AML

🔒 Auth Required

Tech Stack

Frontend
Next.js 14 + Tailwind + shadcn/ui
Backend
Next.js API routes
Database
Supabase Postgres
Auth
Supabase Auth
Payments
Stripe
Hosting
Vercel
Additional Tools
Persona/Sumsub APIWebhooks

Build Timeline

Week 1: Setup and auth

30h
  • Auth
  • Account mgmt
  • DB

Week 2: Verification core

45h
  • KYC API integration
  • Dashboard

Week 3: Widget and webhooks

40h
  • Embed widget
  • Webhook handler

Week 4: AML and exports

35h
  • AML screen
  • Exports
  • Payments

Week 5: Polish

25h
  • Bulk upload
  • Analytics

Week 6: Security audit + launch

20h
  • PCI checks
  • Landing
  • Launch

Week 7: Optimizations

15h
  • Error handling
  • Docs

Week 8: Buffer

10h
  • Final tests
Total Timeline: 8 weeks • 220 hours

Pricing Tiers

Free

$0/mo

No widget

  • 10 checks/mo
  • Basic dashboard

Pro

$40/mo
  • 500 checks/mo ($0.08/extra)
  • Widget
  • Exports

Enterprise

$199/mo
  • 5000 checks/mo
  • Custom API
  • SOC2 reports
  • Support

Revenue Projections

MonthUsersConversionMRRARR
Month 1805%$160$1,920
Month 670010%$2,800$33,600

Unit Economics

$30
CAC
$900
LTV
6%
Churn
85%
Margin
LTV:CAC Ratio: 30.0xExcellent!

Landing Page Copy

KYC for Fintech MVPs

Verify users + AML screen for $40/mo + pay-per-check. Audit-ready.

Feature Highlights

ID Verification
AML Watchlists
Embed Widget
Webhooks
Compliance Exports

Social Proof (Placeholders)

"'Launched my fintech in days.' - Solo Dev"
"'Cheap and reliable.' - Maker"

First Three Customers

Target fintech indie twitter (#fintech #buildinpublic), offer free checks for first verifs; post in r/fintech and fintech discords; partner with no-code payment tools.

Launch Channels

Product Hunt (Fintech category)r/fintechTwitter FintechIndie HackersFintech newsletters

SEO Keywords

kyc api for startupscheap aml screeningfintech verification toolindie kyc widgetmvp compliance kyc

Competitive Analysis

$0.5-2/check + $1k/mo
Strength

Accurate

Weakness

Expensive minimums

Our Advantage

No min, indie pricing

Enterprise
Strength

Global coverage

Weakness

Complex setup

Our Advantage

Instant widget

🏰 Moat Strategy

Verification data moat + low-cost aggregator.

⏰ Why Now?

Fintech indies exploding (crypto, payments) + open banking regs mandating KYC.

Risks & Mitigation

financialmedium severity

Provider API costs overrun

Mitigation

Markup + volume deals

legalhigh severity

Mis-classified AML

Mitigation

Multiple providers + disclaimers

marketlow severity

Fintech winter slows growth

Mitigation

Expand to gaming/SaaS

Validation Roadmap

pre-build10 days

Interview 20 fintech indies

Success: 15 confirm pain + price ok

mvp21 days

50 test verifs

Success: >95% accuracy

launch30 days

PH + 300 signups

Success: 10 paid

Pivot Options

  • Pure AML service
  • Onboarding templates
  • Crypto-specific KYC

Quick Stats

Build Time
220h
Target MRR (6 mo)
$6,000
Market Size
$8000.0M
Features
10
Database Tables
4
API Endpoints
6