DevSpotlightBot

Auto-post your game to 50+ indie communities for targeted pre-launch buzz.

Score: 8.0/10ArgentinaHard BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Solo indie game developers' launches flop due to poor discoverability on itch.io and Steam, where algorithms heavily favor paid promotions over organic visibility.

Solution

DevSpotlightBot schedules smart posts to Reddit, Discord, Twitter with custom copy, images, and timing optimized for engagement. It rotates communities to avoid spam flags and tracks clicks back to your itch/Steam pages. Get 100s of wishlists before launch day.

Target Audience

Solo indie game developers launching on itch.io and Steam

Differentiator

Community-specific templates + anti-spam rotation, compliant with all rules unlike manual blasting.

Brand Voice

edgy

Features

Community Directory

must-have10h

Curated 50+ vetted Reddit/Discord/Twitter spots by genre.

Post Scheduler

must-have18h

Queue launches with drip campaigns over days/weeks.

AI Copywriter

must-have20h

Generate non-spammy posts tailored to each community.

Link Tracker

must-have12h

UTM tags + analytics for traffic attribution.

Engagement Monitor

must-have15h

Alert on comments/upvotes, auto-respond templates.

Spam Radar

nice-to-have8h

Predict and avoid bans with post limits.

Multi-Game Campaigns

nice-to-have10h

Run for portfolio of games.

Zapier Integration

nice-to-have6h

Connect to other tools.

Total Build Time: 99 hours

Database Schema

users

ColumnTypeNullable
iduuidNo
emailtextNo
api_keystextYes
created_attimestampNo

Relationships:

  • one-to-many with campaigns

campaigns

ColumnTypeNullable
iduuidNo
user_iduuidNo
game_urltextNo
statustextNo

Relationships:

  • foreign key user_id -> users.id

posts

ColumnTypeNullable
iduuidNo
campaign_iduuidNo
communitytextNo
clicksintYes
scheduled_attimestampNo

Relationships:

  • foreign key campaign_id -> campaigns.id

API Endpoints

POST
/api/campaigns

Create new campaign

🔒 Auth Required
GET
/api/posts

List scheduled posts and metrics

🔒 Auth Required
GET
/api/communities

Fetch available communities

Tech Stack

Frontend
Next.js 14 + Tailwind + shadcn/ui
Backend
Next.js API routes
Database
Supabase Postgres
Auth
Supabase Auth
Payments
Stripe
Hosting
Vercel
Additional Tools
Twitter/Reddit APIsOpenAI

Build Timeline

Week 1: Core setup

35h
  • Auth
  • Community DB
  • Campaign UI

Week 2: Posting engine

40h
  • API integrations
  • Scheduler

Week 3: AI and tracking

35h
  • Copy gen
  • UTM analytics

Week 4: Dashboard and launch

30h
  • Monitoring
  • Payments
  • Deploy

Week 5: Compliance tweaks

20h
  • Spam checks
  • Beta test
Total Timeline: 5 weeks • 160 hours

Pricing Tiers

Free

$0/mo

1 campaign

  • 5 posts/month
  • Basic communities

Pro

$37/mo
  • Unlimited posts
  • All communities
  • AI copy
  • Engagement alerts

Enterprise

$97/mo
  • All Pro + custom communities
  • White-label
  • API

Revenue Projections

MonthUsersConversionMRRARR
Month 11802%$133$1,596
Month 61,3004%$2,036$24,432

Unit Economics

$18
CAC
$480
LTV
6%
Churn
90%
Margin
LTV:CAC Ratio: 26.7xExcellent!

Landing Page Copy

Hack 100+ Wishlists with Auto-Posts to Indie Hotspots

Smart bot posts your game everywhere – no bans, all buzz.

Feature Highlights

50+ communities
AI anti-spam
Click tracking
Set & forget

Social Proof (Placeholders)

"'200 wishlists day 1!' - LaunchBotUser"
"'Effortless promo gold.' - IndieHustler"

First Three Customers

Run free beta for r/playmygame posters. Tweet at recent #screenshotsaturday devs. Use Typeform on landing for early signups.

Launch Channels

Product Huntr/SaaSr/indiegames#indiedev Twitter

SEO Keywords

auto post indie game redditsteam launch promotion botitch.io community blastergame dev promo scheduler

Competitive Analysis

$29/mo
Strength

Social scheduler

Weakness

Generic, no game focus or anti-spam

Our Advantage

Indie-specific + compliance

🏰 Moat Strategy

Curated community list + posting history data.

⏰ Why Now?

Community fatigue from manual posts; API stability in 2024 enables bots.

Risks & Mitigation

legalhigh severity

Platform TOS violations

Mitigation

User-auth posts + limits

executionmedium severity

API rate limits

Mitigation

Queueing + proxies

Validation Roadmap

pre-build7 days

Manual post 10 games, measure uplift

Success: 2x traffic avg

launch1 days

PH launch, 100 signups

Success: 10% conv

Pivot Options

  • General content scheduler
  • Newsletter promo bot
  • YouTube community posts

Quick Stats

Build Time
160h
Target MRR (6 mo)
$2,500
Market Size
$40.0M
Features
8
Database Tables
3
API Endpoints
3