Cross-promote your itch.io and Steam games with other solo devs for organic visibility boosts.
Solo indie game developers' launches flop due to poor discoverability on itch.io and Steam, where algorithms heavily favor paid promotions over organic visibility.
IndieCrossPromo connects solo indie devs in a barter network where you promote others' games on your socials and communities in exchange for reciprocal promotion. It matches devs based on audience overlap and game genres, automating shoutouts and tracking fulfillment. Launches get amplified through genuine community support, bypassing paid ads.
Solo indie game developers launching on itch.io and Steam
Pure barter-based network with AI matching for 10x better relevance than generic promo swaps.
supportive
Create profile with game links, social channels, genre tags, and audience size.
Get matched with 5-10 devs weekly based on genre, audience, and activity.
Schedule and send automated shoutouts via Twitter/Discord/Reddit templates.
Log promotions given/received with screenshots for trust scoring.
Track referral traffic, wishlists, and sales uplift from cross-promos.
Join niche groups for targeted matches like 'pixel art roguelikes'.
Pro users get first dibs on high-audience matches.
Integrate bot for seamless promo notifications.
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| text | No | |
| profile_complete | bool | No |
| trust_score | int | Yes |
| created_at | timestamp | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| user_id | uuid | No |
| itch_url | text | No |
| steam_url | text | Yes |
| genre | text | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| from_user_id | uuid | No |
| to_game_id | uuid | No |
| status | text | No |
| proof_url | text | Yes |
| fulfilled_at | timestamp | Yes |
Relationships:
/api/matchesFetch user's weekly promo matches
/api/promotionsLog a new promotion fulfillment
/api/analyticsGet promo performance metrics
/api/profileUpdate user profile
No priority matching
| Month | Users | Conversion | MRR | ARR |
|---|---|---|---|---|
| Month 1 | 150 | 2% | $111 | $1,332 |
| Month 6 | 1,200 | 4% | $1,776 | $21,312 |
Join 100+ solo devs swapping targeted shoutouts to beat itch.io & Steam algorithms.
Post in r/gamedev and r/indiegames with a free beta invite link, targeting recent itch launch posts. DM 20 solo devs from itch.io new releases via Twitter. Offer free Pro for first month in exchange for feedback and testimonial.
Influencer database
Paid key requests, no dev-to-dev
Free barter among peers, faster organic reach
Network effects from growing dev matches and trust scores.
Indie launches exploding post-2023 Steam sales surge, solos need cheap alternatives to $1k+ promo budgets.
Low adoption if devs don't fulfill promos
Trust scoring and manual moderation
Matching accuracy issues
Iterate with user feedback
Success: 50+ yes votes
Success: 80% retention week 2
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