Qualified leads from small businesses seeking upskilling—delivered to edtech devs.
Edtech solo developers lack targeted marketing channels to effectively reach small business owners interested in upskilling their teams.
Small businesses submit upskilling needs via forms; system matches and sells leads to relevant edtech solo devs. Devs buy credits for instant lead delivery with contact info and requirements. Targeted to bypass cold outreach for high-conversion sales.
Solo developers creating edtech tools for small business upskilling
Pre-qualified leads scored by intent and business size, exclusively for edtech upskilling niches like leadership or tech skills.
supportive
Businesses describe upskilling needs for free matching.
Devs browse and buy leads by category, score, and price.
Buy credits to redeem for leads via Stripe.
Auto-tag and assign leads to best-fit devs.
Instant email/SMS with full lead details post-purchase.
Devs report lead outcomes for better matching.
Dashboard of bought leads and success rates.
Pro users get first dibs on high-score leads.
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| text | No | |
| role | text | No |
| credits | int | No |
| created_at | timestamp | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| biz_user_id | uuid | No |
| description | text | No |
| score | int | No |
| status | text | No |
| category | text | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| lead_id | uuid | No |
| dev_user_id | uuid | No |
| purchased_at | timestamp | No |
Relationships:
/api/leadsList available leads for devs
/api/leads/submitBiz submits new lead
/api/credits/buyPurchase credits via Stripe
/api/lead-purchase/:idBuy specific lead
/api/dashboardUser leads and stats
No priority
| Month | Users | Conversion | MRR | ARR |
|---|---|---|---|---|
| Month 1 | 60 | 3% | $87 | $1,044 |
| Month 6 | 600 | 6% | $1,050 | $12,600 |
No more cold emails—buy intent-driven leads tailored for your edtech product.
Run $50 Twitter ads to edtech devs; email list from IndieHackers directory; offer free 10 credits to first responders for testimonials.
B2B leads
Not edtech-specific
Niche upskilling focus + cheaper
Scale
Cold data quality
Warm, intent-based leads
Data moat from lead outcomes improving matching AI over time.
SMBs ramp up training budgets amid skills gap; lead gen tools maturing for niches.
Low biz submissions
Free ads on small biz forums
Lead privacy issues
GDPR-compliant opt-ins
Success: 30% ready to buy
Success: 10 paid leads
Success: 20% conversion
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