OfferShield

AI coach that analyzes and negotiates your Kenyan job offers

Score: 7.7/10United StatesMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Kenyan professionals are tricked into contractor roles at the same gross pay as PAYE jobs, subsidizing company risks without adequate compensation for lost benefits and security.

Solution

Upload offer details or paste text; AI parses PAYE/contractor terms, flags inequities, and generates personalized counteroffer emails/scripts. Tracks negotiation history for better future outcomes. Built for KES 100K earners avoiding benefit traps.

Target Audience

Kenyan job seekers and mid-level professionals (around KES 100K/month gross) negotiating PAYE vs contractor offers in Nairobi or Kenyan job market

Differentiator

Kenya-trained AI on local job market data, with script templates proven in Nairobi negotiations.

Brand Voice

supportive

Features

Offer Parser

must-have25h

AI extracts salary, benefits, contract type from docs/text.

Equity Analyzer

must-have18h

Scores offer fairness vs Kenyan benchmarks.

Counteroffer Generator

must-have20h

Custom emails/scripts with uplift suggestions.

Negotiation Tracker

must-have10h

Log rounds, outcomes for portfolio.

Template Library

must-have8h

Pre-built responses for common tricks.

AI Chat Coach

nice-to-have12h

Live Q&A during negotiations.

Voice Script Reader

nice-to-have6h

TTS for practice calls.

Market Rate Lookup

nice-to-have5h

Integrate quick benchmarks.

Total Build Time: 104 hours

Database Schema

users

ColumnTypeNullable
iduuidNo
emailtextNo

offers

ColumnTypeNullable
iduuidNo
user_iduuidNo
raw_texttextYes
parsed_salaryintYes
fairness_scoreintNo
statustextNo

Relationships:

  • β€’ user_id -> users.id

negotiations

ColumnTypeNullable
iduuidNo
offer_iduuidNo
round_numintNo
script_generatedtextYes
outcometextYes

Relationships:

  • β€’ offer_id -> offers.id

templates

ColumnTypeNullable
iduuidNo
nametextNo
contenttextNo

API Endpoints

POST
/api/parse-offer

AI analyze uploaded offer

πŸ”’ Auth Required
POST
/api/generate-counter

Create negotiation script

πŸ”’ Auth Required
GET
/api/offers

User offer history

πŸ”’ Auth Required
GET
/api/templates

List negotiation templates

Tech Stack

Frontend
Next.js 14 + shadcn/ui
Backend
Supabase + OpenAI API
Database
Supabase Postgres
Auth
Supabase Auth
Payments
Stripe
Hosting
Vercel
Additional Tools
Vercel AI SDK

Build Timeline

Week 1: Auth & parser MVP

30h
  • βœ“ DB schema
  • βœ“ Offer upload/parse
  • βœ“ Basic UI

Week 2: AI generator

25h
  • βœ“ Counteroffer AI
  • βœ“ Templates

Week 3: Tracker & flows

20h
  • βœ“ Negotiation log
  • βœ“ Dashboard

Week 4: Polish & paywall

15h
  • βœ“ Stripe
  • βœ“ Landing
  • βœ“ Tests

Week 5: Nice-to-haves

10h
  • βœ“ Chat coach
  • βœ“ Deploy
Total Timeline: 5 weeks β€’ 100 hours

Pricing Tiers

Free

$0/mo

No trackers/generators

  • βœ“1 analysis/month
  • βœ“Basic templates

Pro

$25/mo
  • βœ“Unlimited analyses
  • βœ“Full AI, trackers

Enterprise

$99/mo

10 users

  • βœ“All Pro
  • βœ“Team seats
  • βœ“Custom AI training

Revenue Projections

MonthUsersConversionMRRARR
Month 12501.5%$94$1,125
Month 61,2004%$1,200$14,400

Unit Economics

$25
CAC
$250
LTV
6%
Churn
85%
Margin
LTV:CAC Ratio: 10.0xExcellent!

Landing Page Copy

Never Accept a Bad Offer Again

AI spots contractor tricks and arms you with winning negotiations.

Feature Highlights

βœ“Instant parsing
βœ“Proven scripts
βœ“Track wins
βœ“Kenya-tuned

Social Proof (Placeholders)

"Negotiated 15% raise easily! - Alex, Marketer"
"AI caught the benefit scam. - Sarah"

First Three Customers

Share free analysis tool in Kenyan LinkedIn job seeker groups; email 30 recent job posters on Twitter; partner with 1 career coach for referrals.

Launch Channels

Product Huntr/SaaSKenyan TwitterIndie Hackers

SEO Keywords

job offer negotiation Kenyacounteroffer email contractor Kenyaanalyze job offer PAYE

Competitive Analysis

Levels.fyi

levels.fyi
Free
Strength

Global salaries

Weakness

No negotiation AI/local

Our Advantage

Kenya AI negotiator

OfferFit

offerfit.com
Enterprise
Strength

Sales offers

Weakness

Not job seekers

Our Advantage

Affordable for individuals

🏰 Moat Strategy

User negotiation data for AI improvement

⏰ Why Now?

Job market boom in Kenya with more remote/contract roles

Risks & Mitigation

technicalmedium severity

AI parsing inaccuracies

Mitigation

User edits + fine-tuning

executionlow severity

OpenAI costs spike

Mitigation

Caching + limits

Validation Roadmap

pre-build10 days

Interview 20 pros with sample offers

Success: 80% want AI help

launch21 days

100 beta analyses

Success: 30% repeat use

Pivot Options

  • β†’HR offer generator
  • β†’Broader Africa
  • β†’Interview coach

Quick Stats

Build Time
100h
Target MRR (6 mo)
$2,500
Market Size
$8.0M
Features
8
Database Tables
4
API Endpoints
4