Incorporate your startup in 15 minutes with guided state-specific kits
Bootstrapped small business owners are hit with high costs and slow turnaround times for basic legal services like contract reviews and incorporation, draining thousands from their tight budgets.
Choose your state, answer simple questions, and generate filing-ready docs instantly. Includes checklists, EIN guidance, and post-incorp tasks to get you compliant fast. No lawyers needed for 90% of bootstrapped setups.
Bootstrapped small business owners needing basic legal services like contract reviews and incorporation
Interactive Q&A wizards pre-fill state forms accurately, with live updates for law changes
supportive/professional
Pick state for tailored forms
Step-by-step questions auto-fill docs
Articles of Inc, bylaws, etc.
Printable steps with deadlines
Links and auto-filled IRS form
Banking, taxes setup reminders
Cost/tax pros/cons table
Dashboard for completion status
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| text | No | |
| business_name | text | Yes |
| tier | text | Yes |
| created_at | timestamp | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| user_id | uuid | No |
| state | text | No |
| status | text | No |
| progress | int | Yes |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| incorporation_id | uuid | No |
| answers | jsonb | Yes |
| docs_generated | bool | No |
| updated_at | timestamp | Yes |
Relationships:
/api/incorp/startInit new incorporation
/api/incorp/:id/answersSave Q&A progress
/api/incorp/:id/generateGenerate docs
/api/user/incorpsList user incorps
/api/statesFetch state data
No downloads
Annual law updates
| Month | Users | Conversion | MRR | ARR |
|---|---|---|---|---|
| Month 1 | 80 | 4% | $90 | $1,080 |
| Month 6 | 600 | 7% | $1,188 | $14,256 |
State-specific kits for $29 – done in 15 mins.
Target r/startups and r/smallbusiness with free state previews; email list from no-code communities; partner with Stripe Atlas alternatives for referrals.
Banking integration
DE only, expensive
All states, recurring low cost
Full service
Slow upsells
Self-serve instant
Curated state templates updated quarterly + user Q&A data refining wizards
Surge in solo founders from AI/no-code, simplifying first legal step
State law changes
Quarterly audits + disclaimers
Complex doc gen
Template-first approach
One-time need
Add post-incorp compliance
Success: 70% want DIY under $50
Success: 90% complete successfully
Success: 200 organic users/mo
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