PatientFlowHub

Unify EHR patient data to CRM & marketing tools—single entry for all patient touchpoints.

Score: 7.6/10SingaporeMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Small business owners in healthtech waste hours daily on double data entry due to outdated EHR systems with poor integrations.

Solution

PatientFlowHub extracts patient profiles, consents, and notes from EHRs and pushes to CRM (HubSpot/Salesforce), email (Mailchimp), and SMS tools. It enables one-entry updates across systems, preventing outdated patient records. Perfect for small healthtech growing patient engagement.

Target Audience

Small business owners in healthtech

Differentiator

Patient consent-aware syncing with GDPR/HIPAA gates, plus templated flows for reminders/nurtures.

Brand Voice

supportive

Features

Patient Data Extract

must-have14h

Pull profiles/notes from EHR.

CRM Sync

must-have16h

Push to HubSpot/Salesforce.

Marketing Tool Connect

must-have18h

Sync to Mailchimp/SMS for campaigns.

Consent Checker

must-have12h

Only sync opted-in data.

Update Propagation

must-have20h

Bi-directional patient updates.

Flow Builder

must-have22h

No-code trigger-action flows.

Patient Timeline

nice-to-have10h

Unified view across tools.

Bulk Import

nice-to-have8h

CSV upload for initial sync.

Segmentation Sync

nice-to-have12h

Patient tags to marketing lists.

Advanced Analytics

future35h

Engagement metrics.

Total Build Time: 167 hours

Database Schema

users

ColumnTypeNullable
iduuidNo
emailtextNo
created_attimestampNo

Relationships:

  • one-to-many workspaces

workspaces

ColumnTypeNullable
iduuidNo
user_iduuidNo
nametextNo

Relationships:

  • fk users.id; one-to-many flows.workspace_id

flows

ColumnTypeNullable
iduuidNo
workspace_iduuidNo
nametextNo
trigger_typetextNo
configtextNo
activeboolNo

Relationships:

  • fk workspaces.id; one-to-many sync_logs.flow_id

sync_logs

ColumnTypeNullable
iduuidNo
flow_iduuidNo
patient_countintNo
statustextNo
synced_attimestampNo

Relationships:

  • fk flows.id

API Endpoints

POST
/api/flows

Create sync flow

🔒 Auth Required
GET
/api/flows

List flows

🔒 Auth Required
GET
/api/sync-logs

View flow history

🔒 Auth Required
POST
/api/patients/test-sync

Test flow

🔒 Auth Required
POST
/api/connections

Add app connection

🔒 Auth Required

Tech Stack

Frontend
Next.js 14 + Tailwind + shadcn/ui + Zustand
Backend
Next.js API routes
Database
Supabase Postgres
Auth
Supabase Auth
Payments
Stripe
Hosting
Vercel
Additional Tools
ResendVercel Cron Jobs

Build Timeline

Week 1: Foundations

38h
  • Auth, landing, DB schema

Week 2: Connections

42h
  • EHR/CRM OAuths
  • Basic APIs

Week 3: Flow engine

48h
  • No-code builder
  • Trigger logic

Week 4: UI & sync

40h
  • Dashboard, consent UI
  • Patient timeline

Week 5: Integrations polish

32h
  • Marketing syncs
  • Payments
Total Timeline: 5 weeks • 200 hours

Pricing Tiers

Free

$0/mo

Basic apps

  • 2 flows
  • 500 patients/mo

Pro

$29/mo
  • Unlimited flows
  • All apps
  • Consent gates

Enterprise

$89/mo

High volume

  • All Pro + Custom flows
  • API
  • Support

Revenue Projections

MonthUsersConversionMRRARR
Month 1705%$102$1,224
Month 65509%$1,411$16,932

Unit Economics

$38
CAC
$348
LTV
6%
Churn
90%
Margin
LTV:CAC Ratio: 9.2xExcellent!

Landing Page Copy

One Patient Entry, Everywhere: EHR to CRM Magic

PatientFlowHub keeps your CRM & marketing in sync automatically. Grow engagement without the hassle.

Feature Highlights

Consent-safe
No-code flows
Real-time updates
HubSpot ready
HIPAA path

Social Proof (Placeholders)

"'Patients stay engaged effortlessly.' - Telehealth Founder"
"'Unified data changed our nurturing.' - Wellness Clinic"

First Three Customers

Scan HubSpot/Mailchimp user lists intersecting healthtech via Apollo.io, cold email 40 owners. Post in 'Healthtech Founders' Slack/LinkedIn group with demo video. Offer free setup call to first responders.

Launch Channels

Product Huntr/marketingr/HealthITTwitter #PatientEngagementBetaList

SEO Keywords

ehr hubspot integrationpatient data crm syncehr mailchimp automationhealthtech patient nurturingehr crm connector

Competitive Analysis

Integrately

integrately.com
$19+/mo
Strength

1-click integrations

Weakness

No consent/patient logic

Our Advantage

Health-focused flows & compliance

Patient Prism

patientprism.com
$200+/mo
Strength

Marketing automation

Weakness

No EHR sync

Our Advantage

Deep EHR integration

🏰 Moat Strategy

User-built flow templates marketplace for rapid adoption.

⏰ Why Now?

Patient retention critical in competitive telehealth market; CRM adoption up 40% in health SMBs.

Risks & Mitigation

executionmedium severity

Complex flow debugging

Mitigation

Visual logs & templates

legalhigh severity

Data privacy breaches

Mitigation

Consent layers + audits

Validation Roadmap

pre-build6 days

Validate with 25 health marketers

Success: 20 confirm pain

mvp12 days

10-user beta, monitor flow usage

Success: 80% weekly active

growth30 days

Affiliate program test

Success: 10% referral conv

Pivot Options

  • Pure marketing automation for health
  • EHR-only dashboard
  • General CRM sync tool

Quick Stats

Build Time
200h
Target MRR (6 mo)
$6,000
Market Size
$900.0M
Features
10
Database Tables
4
API Endpoints
5