PesaGlobal

Optimize international guest payments with forex-smart routing & low fees

Score: 7.7/10KenyaHard BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Kenyan hotel and restaurant owners face exorbitant fees from mobile money providers that erode their profit margins on digital payments from local and international guests.

Solution

PesaGlobal specializes in handling forex-heavy payments from tourists, routing international cards/crypto alongside local mobile money at blended low rates via smart hedging. Kenyan owners get instant KSh settlements without 5%+ forex markups, plus analytics on tourist spend patterns. Differentiates by predicting currency swings for optimal timing.

Target Audience

Kenyan hotel and restaurant owners processing digital payments

Differentiator

Forex intelligence + tourist-specific tools, filling gap in hospitality for international tx (40% of revenue).

Brand Voice

supportive

Features

Intl Payment Routing

must-have25h

Blend cards/crypto/mobile with forex optimization

Tourist QR Links

must-have15h

Multi-currency payment pages

Spend Analytics

must-have18h

Breakdown by nationality/season

Instant KSh Settlement

must-have12h

No hold periods for forex

Currency Hedger

must-have20h

Auto-time payouts for best rates

Guest Profile Tracking

must-have15h

Repeat tourist recognition

Compliance Reports

nice-to-have10h

VAT/forex declarations auto-gen

Crypto Onramp

nice-to-have12h

USDT to KSh conversion

PMS Sync

future18h

Hotel software integration

Total Build Time: 145 hours

Database Schema

users

ColumnTypeNullable
iduuidNo
emailtextNo
business_typetextNo

Relationships:

  • β€’ one-to-many with transactions

transactions

ColumnTypeNullable
iduuidNo
user_iduuidNo
currencytextNo
ksh_equivintNo
nationalitytextYes

Relationships:

  • β€’ foreign key to users.id

rates

ColumnTypeNullable
iduuidNo
currency_pairtextNo
rateintNo
timestamptimestampNo

API Endpoints

POST
/api/transactions/intl

Process forex payment

πŸ”’ Auth Required
GET
/api/analytics/spend

Tourist insights

πŸ”’ Auth Required
GET
/api/rates

Current forex rates

Tech Stack

Frontend
Next.js 14 + Tailwind + shadcn/ui + Lucide icons
Backend
Next.js + Supabase
Database
Supabase Postgres
Auth
Supabase Auth
Payments
Stripe + Wise API + M-Pesa
Hosting
Vercel
Additional Tools
ExchangeRate APICryptoPay lib

Build Timeline

Week 1: Setup & auth

22h
  • βœ“ User flow
  • βœ“ Basic tx log

Week 2: Forex routing

28h
  • βœ“ Rate fetcher
  • βœ“ Routing logic

Week 3: UI dashboard

30h
  • βœ“ Analytics
  • βœ“ Links gen

Week 4: Integrations

28h
  • βœ“ Stripe/Wise
  • βœ“ Settlements

Week 5: Advanced

22h
  • βœ“ Hedger
  • βœ“ Reports

Week 6: Test & launch

18h
  • βœ“ Billing
  • βœ“ SEO landing

Week 7: Polish

12h
  • βœ“ Crypto
  • βœ“ Mobile

Week 8: Beta

10h
  • βœ“ User testing fixes
Total Timeline: 8 weeks β€’ 170 hours

Pricing Tiers

Free

$0/mo

No hedging

  • βœ“100 intl tx/mo
  • βœ“Basic analytics

Pro

$30/mo
  • βœ“Unlimited
  • βœ“Hedging
  • βœ“Reports

Enterprise

$120/mo
  • βœ“Crypto
  • βœ“Custom rates
  • βœ“API

Revenue Projections

MonthUsersConversionMRRARR
Month 1307%$63$756
Month 620011%$660$7,920

Unit Economics

$50
CAC
$420
LTV
6%
Churn
88%
Margin
LTV:CAC Ratio: 8.4xExcellent!

Landing Page Copy

Maximize Tourist Payments Without Forex Losses

Smart routing for international guests – settle in KSh at best rates for Kenyan hotels.

Feature Highlights

βœ“Multi-currency QR
βœ“Forex hedging auto
βœ“Tourist spend insights
βœ“Instant settlements
βœ“Crypto ready

Social Proof (Placeholders)

"'Tourists pay easy, we save big.' – Safari Lodge"
"'Beat bank rates!' – Luxury Hotel"

First Three Customers

Target tourist-heavy hotels via TripAdvisor KE listings, email 25 with forex savings calc spreadsheet. Join Tourism Association of Kenya Slack/Discord for intros. Offer free Pro for Zanzibar/Nairobi inbound operators.

Launch Channels

Product Huntr/digitalnomadKenya Tourism TwitterIndie Hackers TravelLinkedIn TravelTech

SEO Keywords

international payments kenya hotelsforex fees tourists restaurantstourist payment gateway nairobicrypto payments safari lodges

Competitive Analysis

Flutterwave

flutterwave.com
3.5% intl
Strength

Global reach

Weakness

High forex spreads

Our Advantage

Hedged rates + hospitality UX

🏰 Moat Strategy

Historical tourist data for predictive analytics

⏰ Why Now?

Record 2M+ tourists in 2024, USD/KSh volatility high, digital wallets adopted

Risks & Mitigation

technicallow severity

Rate API failures

Mitigation

Multi-source fallback

marketmedium severity

Seasonal tourism dips

Mitigation

Local fallback features

Validation Roadmap

pre-build10 days

Talk to 12 tourist hotels

Success: 9 cite forex as top pain

growth21 days

Paid FB ads to owners

Success: 2% conv to trial

Pivot Options

  • β†’General forex SaaS for exporters
  • β†’Crypto ramp for remittances
  • β†’Travel agency payments

Quick Stats

Build Time
170h
Target MRR (6 mo)
$800
Market Size
$60.0M
Features
9
Database Tables
3
API Endpoints
3