AssetForge

Git-like version control for your ecommerce product images, built for remote teams.

Score: 8.1/10ERMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Distributed remote ecommerce teams struggle with ineffective version control for product images and assets, leading to confusion over current versions.

Solution

AssetForge provides a centralized hub where teams upload, version, and branch product images like code in Git, eliminating confusion over current assets. Visual diffs highlight changes instantly, and rollback is one-click. Remote PMs, designers, and devs collaborate seamlessly without email chains or file overwrites.

Target Audience

Product managers, designers, and developers in distributed remote ecommerce teams handling product images and assets

Differentiator

Git-inspired branching and merging for images, with visual diffs tailored for ecommerce assets—no other tool treats images like code.

Brand Voice

professional

Features

Asset Upload & Versioning

must-have8h

Upload images with automatic versioning and metadata tracking.

Visual Diff Viewer

must-have12h

Side-by-side comparison of image versions with change highlights.

Branching & Merging

must-have15h

Create branches for variants and merge approved changes.

Team Permissions

must-have6h

Role-based access for view/edit/approve in workspaces.

Current Version Dashboard

must-have8h

Pin and share the 'live' version across the team.

Search & Tagging

nice-to-have6h

Full-text search and custom tags for assets.

Activity Feed

nice-to-have5h

Real-time notifications of changes and comments.

Export API

nice-to-have7h

API to fetch current versions for ecommerce integrations.

Total Build Time: 67 hours

Database Schema

workspaces

ColumnTypeNullable
iduuidNo
nametextNo
created_attimestampNo

Relationships:

  • users -> workspace_members (many-to-one)

assets

ColumnTypeNullable
iduuidNo
workspace_iduuidNo
nametextNo
file_urltextNo

Relationships:

  • workspace_id -> workspaces.id
  • versions -> assets.id (one-to-many)

versions

ColumnTypeNullable
iduuidNo
asset_iduuidNo
branchtextNo
is_liveboolNo
created_attimestampNo

Relationships:

  • asset_id -> assets.id

workspace_members

ColumnTypeNullable
iduuidNo
workspace_iduuidNo
user_iduuidNo
roletextNo

Relationships:

  • workspace_id -> workspaces.id
  • user_id -> auth.users.id

API Endpoints

POST
/api/workspaces

Create new workspace

🔒 Auth Required
POST
/api/assets

Upload asset and first version

🔒 Auth Required
GET
/api/versions/:id/diff

Get visual diff between versions

🔒 Auth Required
PUT
/api/assets/:id/live

Set version as live

🔒 Auth Required
POST
/api/workspaces/:id/members

Invite/add team member

🔒 Auth Required

Tech Stack

Frontend
Next.js 14 + Tailwind + shadcn/ui
Backend
Next.js API routes
Database
Supabase Postgres
Auth
Supabase Auth
Payments
Stripe
Hosting
Vercel
Additional Tools
Supabase Storage for images

Build Timeline

Week 1: Core auth & workspace setup

20h
  • User auth
  • Workspace CRUD

Week 2: Asset upload & versioning

25h
  • Upload UI
  • Version storage

Week 3: Visual diffs & dashboard

25h
  • Diff viewer
  • Live version pin

Week 4: Team collab & permissions

20h
  • Invites
  • Roles

Week 5: Polish & nice-to-haves

15h
  • Search
  • Activity feed

Week 6: Payments & launch prep

15h
  • Stripe integration
  • Landing page
Total Timeline: 6 weeks • 135 hours

Pricing Tiers

Free

$0/mo

No teams, 100MB storage

  • 1 workspace
  • 10 assets
  • Basic versioning

Pro

$17/mo

10GB storage

  • Unlimited workspaces
  • Unlimited assets
  • Teams & diffs

Enterprise

$49/mo

Unlimited storage

  • All Pro + API access
  • Priority support
  • Custom branding

Revenue Projections

MonthUsersConversionMRRARR
Month 11502%$51$612
Month 61,2004%$816$9,792

Unit Economics

$45
CAC
$350
LTV
5%
Churn
92%
Margin
LTV:CAC Ratio: 7.8xExcellent!

Landing Page Copy

End Image Version Chaos in Remote Ecom Teams

Git-style control for product assets: branch, diff, merge, and always know the live version.

Feature Highlights

Visual diffs in seconds
One-click rollbacks
Team approvals built-in
Ecom-ready metadata

Social Proof (Placeholders)

"'Saved our team hours weekly!' - PM at ShopX"
"'Finally, images like code.' - Designer at BrandY"

First Three Customers

Post in r/ecommerce and IndieHackers about the pain of image versioning, offer free Pro access for feedback. DM 10 PMs from recent Twitter threads on remote design challenges. Run $50 LinkedIn ads targeting 'ecommerce product manager remote'.

Launch Channels

Product Huntr/ecommercer/SaaSTwitter #indiedev

SEO Keywords

product image version controlecommerce asset versioningremote team image managementvisual diff for imagesgit for product photos

Competitive Analysis

Cloudinary

cloudinary.com
Usage-based
Strength

Image optimization

Weakness

No team versioning workflows

Our Advantage

Free-form versioning beats their basic transformations

Google Drive

drive.google.com
Free/Pro
Strength

Storage

Weakness

No visual diffs or branching

Our Advantage

Specialized ecommerce versioning UI

🏰 Moat Strategy

Data moat from version histories improving AI diffs over time; network effects in shared workspaces.

⏰ Why Now?

Boom in remote ecommerce post-COVID, with AI image tools increasing asset churn.

Risks & Mitigation

technicalmedium severity

Image diff accuracy for complex edits

Mitigation

Use robust libs like pixelmatch; beta test

marketlow severity

Teams stick to Drive

Mitigation

Free tier import from Drive

executionmedium severity

Solo dev scope creep

Mitigation

Strict MVP features

Validation Roadmap

pre-build7 days

Interview 10 ecom PMs on versioning pains

Success: 80% confirm pain & would pay $17

mvp14 days

Build core upload/version, get 5 beta users

Success: Daily usage >3x/user

launch3 days

PH launch, track signups

Success: 100 users week 1

Pivot Options

  • General design asset tool
  • AI image variant generator
  • Ecom CMS plugin

Quick Stats

Build Time
135h
Target MRR (6 mo)
$1,000
Market Size
$750.0M
Features
8
Database Tables
4
API Endpoints
5