TeamOnboardly

$25/mo for unlimited employee onboarding and directory—scales free as you grow.

Score: 7.8/10United Arab EmiratesEasy BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Small business owners are priced out of essential HR software like Gusto and BambooHR due to high per-employee costs as their teams grow beyond 5-10 people.

Solution

TeamOnboardly streamlines hiring with digital onboarding checklists, document collection, and a searchable employee directory. Small teams get pro-level HR without per-user fees, reducing admin time from days to minutes. Owners stay compliant with e-signatures and automated welcome emails.

Target Audience

Small business owners with teams scaling beyond 5-10 employees

Differentiator

All-in-one onboarding + directory at fixed cost, no employee-based pricing traps.

Brand Voice

supportive

Features

Onboarding Checklists

must-have18h

Customizable templates for new hires with task tracking.

Document Collection

must-have15h

Secure upload and e-sign for W4s, contracts.

Employee Directory

must-have12h

Searchable profiles with contact info and org chart.

Welcome Automations

must-have10h

Email sequences and Slack integrations for new hires.

Offboarding Workflow

must-have14h

Exit checklists and access revocation.

Custom Fields

nice-to-have8h

Add company-specific profile data.

Mobile App View

nice-to-have6h

Responsive directory access.

Integrations Hub

future12h

Zapier for HR tools.

Total Build Time: 95 hours

Database Schema

organizations

ColumnTypeNullable
iduuidNo
nametextNo
owner_iduuidNo

Relationships:

  • one-to-many with employees

employees

ColumnTypeNullable
iduuidNo
org_iduuidNo
nametextNo
emailtextNo
roletextYes
onboardedboolNo

Relationships:

  • foreign key to organizations.id

checklists

ColumnTypeNullable
iduuidNo
employee_iduuidNo
tasktextNo
completedboolNo
due_datetimestampYes

Relationships:

  • foreign key to employees.id

documents

ColumnTypeNullable
iduuidNo
employee_iduuidNo
file_urltextNo
typetextNo

Relationships:

  • foreign key to employees.id

API Endpoints

POST
/api/employees

Add new employee

🔒 Auth Required
GET
/api/checklists/:employeeId

Get checklists

🔒 Auth Required
POST
/api/checklists

Create task

🔒 Auth Required
POST
/api/documents

Upload document

🔒 Auth Required
GET
/api/directory

Search employees

🔒 Auth Required

Tech Stack

Frontend
Next.js 14 + Tailwind CSS + shadcn/ui
Backend
Next.js API routes
Database
Supabase Postgres
Auth
Supabase Auth
Payments
Stripe
Hosting
Vercel
Additional Tools
Supabase StorageResend emails

Build Timeline

Week 1: Auth and org setup

20h
  • Auth
  • Org dashboard

Week 2: Employee CRUD

25h
  • Employee mgmt
  • Directory

Week 3: Onboarding workflows

30h
  • Checklists
  • Documents

Week 4: Automations and offboarding

25h
  • Emails
  • Offboarding

Week 5: UI polish and deploy

15h
  • Mobile responsive
  • Launch

Week 6: Testing iterations

10h
  • Beta feedback fixes
Total Timeline: 6 weeks • 125 hours

Pricing Tiers

Free

$0/mo

No e-sign

  • Up to 5 employees
  • Basic checklists

Pro

$25/mo
  • Unlimited employees
  • E-sign, automations

Enterprise

$79/mo
  • All Pro + Custom branding
  • Zapier

Revenue Projections

MonthUsersConversionMRRARR
Month 11504%$150$1,800
Month 61,0007%$1,750$21,000

Unit Economics

$35
CAC
$500
LTV
6%
Churn
90%
Margin
LTV:CAC Ratio: 14.3xExcellent!

Landing Page Copy

Onboard Your Team Effortlessly for $25/Mo

No per-employee fees—unlimited hires, directories, and workflows.

Feature Highlights

Digital checklists & e-sign
Smart employee directory
Auto welcomes & offboarding
Secure docs storage

Social Proof (Placeholders)

"'Cut onboarding from 2 days to 30 mins.' - Alex, Startup CEO"
"'Perfect for our growing agency.' - Lisa, Recruiter"

First Three Customers

Share MVP video on r/Entrepreneur and LinkedIn small biz HR groups, offer free Pro for first 3 who complete onboarding demo. Cold email 20 owners from Clutch.co with 5-15 employees. Host Twitter space on 'HR pains for small teams'.

Launch Channels

Product Huntr/EntrepreneurLinkedInHacker News

SEO Keywords

small business employee onboarding softwarecheap HR directory toolunlimited employee onboarding

Competitive Analysis

BambooHR

bamboohr.com
$6-8/employee
Strength

Comprehensive HR

Weakness

Expensive for small teams

Our Advantage

Flat fee onboarding focus

🏰 Moat Strategy

Data moat from onboarding docs and employee profiles.

⏰ Why Now?

Hiring surge post-layoffs, small biz hiring faster than enterprise tools adapt.

Risks & Mitigation

executionmedium severity

Low adoption if checklists too generic

Mitigation

User templates from beta

legallow severity

E-sign compliance issues

Mitigation

Use Supabase + DocuSign API

Validation Roadmap

pre-build5 days

Survey 15 owners on onboarding time

Success: 80% say >1hr per hire

mvp28 days

10 beta onboardings

Success: 90% completion rate

Pivot Options

  • Pure directory tool
  • Focus on contractors
  • Add performance mgmt

Quick Stats

Build Time
125h
Target MRR (6 mo)
$2,000
Market Size
$20000.0M
Features
8
Database Tables
4
API Endpoints
5