Curated benefits plans for small teams – affordable group health starts at $100/mo.
Small business owners can't find affordable HR software that fully handles payroll, benefits, and compliance without incurring the high costs of enterprise solutions like BambooHR.
BenefitNest matches 1-50 employee businesses with pre-vetted, affordable benefits providers for health, dental, 401k. It handles enrollment, payroll deductions, and compliance tracking in one dashboard. No HR expertise needed.
Small business owners managing 1-50 employees
Marketplace of small-group plans invisible to solos, with instant quotes and auto-sync to payroll.
supportive
Get 3 quotes based on team size/location.
Self-serve employee signups.
Push premiums to payroll systems.
Monitor ACA reporting requirements.
Manage active benefits contracts.
Simulate monthly benefit costs.
Side-by-side plan reviews.
Add retirement plans.
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| text | No | |
| team_size | int | No |
| zip_code | text | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| name | text | No |
| provider | text | No |
| monthly_cost_per_emp | int | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| user_id | uuid | No |
| plan_id | uuid | No |
| status | text | No |
| employee_count | int | Yes |
Relationships:
/api/plans/matchGet matched plans
/api/enrollmentsStart enrollment
/api/enrollmentsList active enrollments
/api/deductions/syncPush to payroll
/api/quotesFetch provider quotes
No enrollments
| Month | Users | Conversion | MRR | ARR |
|---|---|---|---|---|
| Month 1 | 80 | 5% | $60 | $720 |
| Month 6 | 700 | 9% | $945 | $11,340 |
Instant quotes for health & more – enroll in minutes.
Reach out to benefits brokers for partnerships; cold email 30 small biz from Crunchbase under 50 emp; free quotes in r/Entrepreneur.
Individual plans
No group/small biz focus
Curated small-group marketplace
PEO model
Expensive markup
Flat fee, no %
Exclusive partnerships with insurers for small-group rates.
Post-pandemic talent retention drives benefits demand, but small biz locked out of group rates until 2024 marketplaces matured.
Provider partnerships slow
Start with affiliate links
Low conversion to paid
Freemium with upsell
Success: 5 quote requests
Success: 2 enrollments
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