ZapOnboard

Walletless onboarding for web3 apps – convert visitors to users via email in seconds.

Score: 8.1/10UKMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Solo web3 founders can't acquire or retain users due to high crypto wallet friction and non-crypto users refusing to onboard.

Solution

ZapOnboard provides embeddable widgets that let non-crypto users sign up and interact with your web3 project using just email magic links, creating proxy wallets in the background. Founders embed a simple script, and users perform actions like minting or voting without wallet friction. Retention boosts via email reminders and seamless wallet upgrade paths.

Target Audience

Solo founders building web3 or crypto-based projects

Differentiator

Zero-code embed for any web3 stack with built-in analytics on friction drop-offs.

Brand Voice

friendly

Features

Embed Widget

must-have12h

Copy-paste script for instant walletless signup on any site.

Email Magic Links

must-have8h

Sends one-click links for actions like claims or votes.

Proxy Wallet Mgmt

must-have20h

Auto-creates and manages custodial wallets per user.

Conversion Analytics

must-have10h

Tracks onboarding drop-offs and wallet upgrade rates.

Seamless Wallet Upgrade

must-have8h

One-click migration to user's own wallet.

Custom Branding

nice-to-have6h

Match widget to your app's design.

A/B Testing

nice-to-have8h

Test onboarding flows.

SMS Fallback

nice-to-have10h

Text links for mobile users.

Multi-Chain Support

future15h

Add EVM chains dynamically.

Total Build Time: 97 hours

Database Schema

users

ColumnTypeNullable
iduuidNo
emailtextNo
wallet_addresstextYes
created_attimestampNo

Relationships:

  • one-to-many with projects

projects

ColumnTypeNullable
iduuidNo
user_iduuidNo
nametextNo
embed_scripttextNo
created_attimestampNo

Relationships:

  • foreign key to users.id
  • one-to-many with interactions

interactions

ColumnTypeNullable
iduuidNo
project_iduuidNo
user_emailtextNo
action_typetextNo
statustextNo
created_attimestampNo

Relationships:

  • foreign key to projects.id

API Endpoints

POST
/api/projects

Create new project

🔒 Auth Required
GET
/api/projects/:id

Get project details

🔒 Auth Required
POST
/api/interactions

Log user interaction via widget

GET
/api/analytics/:projectId

Fetch analytics

🔒 Auth Required
POST
/api/users/upgrade-wallet

Upgrade proxy to real wallet

🔒 Auth Required

Tech Stack

Frontend
Next.js 14 + Tailwind + shadcn/ui
Backend
Next.js API routes + Supabase Edge Functions
Database
Supabase Postgres
Auth
Supabase Auth
Payments
Stripe
Hosting
Vercel
Additional Tools
Viem for wallet opsResend for emails

Build Timeline

Week 1: Core setup & auth

20h
  • Project scaffolding
  • User auth
  • Basic dashboard

Week 2: Database & API

25h
  • Schemas implemented
  • Core endpoints

Week 3: Widget & proxy wallets

30h
  • Embed widget
  • Magic links
  • Proxy wallet logic

Week 4: Analytics & upgrade

20h
  • Analytics dashboard
  • Wallet upgrade

Week 5: Polish & payments

15h
  • Stripe integration
  • UI refinements

Week 6: Testing & deploy

10h
  • E2E tests
  • Launch on Vercel
Total Timeline: 6 weeks • 130 hours

Pricing Tiers

Free

$0/mo

No custom branding

  • 1 project
  • Basic analytics
  • 1000 interactions/mo

Pro

$8/mo
  • Unlimited projects
  • Full analytics
  • Custom branding
  • Unlimited interactions

Enterprise

$49/mo
  • Priority support
  • Custom domains
  • A/B testing
  • SLA

Revenue Projections

MonthUsersConversionMRRARR
Month 11002%$16$192
Month 68005%$320$3,840

Unit Economics

$5
CAC
$240
LTV
3%
Churn
95%
Margin
LTV:CAC Ratio: 48.0xExcellent!

Landing Page Copy

Onboard Web3 Users Without Wallets

Embed ZapOnboard and watch conversions skyrocket – email signups to proxy wallets, no friction.

Feature Highlights

1-click embed
Magic link actions
Proxy wallet magic
Drop-off analytics
Easy upgrades

Social Proof (Placeholders)

"'Doubled our users overnight!' - Web3 Founder"
"'Friction gone, retention up 40%.' - Solo Dev"

First Three Customers

DM 10 solo web3 founders on Twitter/X searching 'wallet onboarding pain', offer free Pro access for feedback. Post in Indie Hackers web3 thread with demo video. Join Discord servers like Bankless for direct outreach.

Launch Channels

Product Huntr/web3Indie HackersTwitter/X #buildinpublic

SEO Keywords

web3 onboarding toolwalletless web3 signupreduce crypto frictionemail web3 interactions

Competitive Analysis

Magic.link

magic.link
$0.005/action
Strength

Email wallets

Weakness

Complex setup for embeds

Our Advantage

Zero-code widget + analytics dashboard

🏰 Moat Strategy

Embed simplicity creates lock-in; data moat on conversion metrics.

⏰ Why Now?

Account Abstraction (ERC-4337) maturing, web3 apps pushing mass adoption.

Risks & Mitigation

technicalmedium severity

Proxy wallet security issues

Mitigation

Use audited smart accounts, limit funds

marketlow severity

Low adoption by founders

Mitigation

Free tier + PH launch

legalmedium severity

Custodial wallet regs

Mitigation

Non-custodial proxies, legal review

Validation Roadmap

pre-build3 days

Twitter poll on pain point

Success: 50+ responses confirming need

mvp14 days

Build embed + basic proxy

Success: 3 beta users with >20% conv lift

launch7 days

PH launch

Success: 100 signups

growth30 days

SEO content

Success: 10% MoM growth

Pivot Options

  • Pure analytics tool for web3 funnels
  • B2C email-to-web3 bridge

Quick Stats

Build Time
130h
Target MRR (6 mo)
$1,000
Market Size
$500.0M
Features
9
Database Tables
3
API Endpoints
5