Affordable Google Analytics alternative payable in Naira for Nigerian martech firms.
Nigerian martech firms cannot renew subscriptions to essential global tools like Google Analytics and Mailchimp due to dollar scarcity and naira volatility, causing critical service disruptions.
NairaSight provides real-time website analytics, event tracking, and custom dashboards without dollar subscriptions. Users integrate via simple script tags and pay monthly in Naira via Paystack, avoiding forex volatility. It delivers all essential GA features with local data hosting for compliance and speed.
Nigerian martech firms relying on global SaaS tools for marketing operations
Naira-only pricing and Nigerian data sovereignty, eliminating renewal disruptions for local martech teams.
professional
Live visitor stats, page views, and sessions overview.
Custom events like button clicks and form submissions.
Breakdown by referrals, organic, social, and direct.
Path analysis and funnel visualization.
Exportable PDF/CSV reports with filters.
Set conversion goals and track completion rates.
Cohort analysis for user retention.
Automated anomaly detection and recommendations.
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| text | No | |
| stripe_id | text | Yes |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| user_id | uuid | No |
| domain | text | No |
| tracking_id | text | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| property_id | uuid | No |
| type | text | No |
| timestamp | timestamp | No |
| user_agent | text | Yes |
| payload | jsonb | Yes |
Relationships:
/api/trackIngest analytics events from client script
/api/propertiesList user properties
/api/dashboardFetch aggregated metrics
/api/webhooks/paystackHandle subscription payments
No custom reports
| Month | Users | Conversion | MRR | ARR |
|---|---|---|---|---|
| Month 1 | 100 | 1% | $30 | $360 |
| Month 6 | 500 | 3% | $450 | $5,400 |
NairaSight: Full Google Analytics replacement, paid in Naira. Track websites reliably for Nigerian martech.
DM 20 Nigerian martech agencies on LinkedIn/Twitter searching 'martech Nigeria', offer free lifetime Pro access for feedback and case study. Follow up with cold emails from agency directories like Clutch.co Nigeria filter.
Privacy-focused
Dollar payments, no Nigeria focus
Naira pricing + local compliance
Open source
Complex setup, forex issues
Fully managed, Naira simple
Data network effects from aggregated Nigerian martech benchmarks, hard to replicate locally.
Naira devaluation at all-time highs in 2024, forcing 1000+ firms to seek alternatives amid CBN forex restrictions.
Low adoption if agencies stick to free GA
Free tier + migration tool
High event volume overload
Supabase scaling + rate limits
Success: 5 express interest in beta
Success: 80% retention after 14 days
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