BuildShift

Effortless crew scheduling and time tracking – Procore simplicity at 1/10th the price

Score: 7.6/10MexicoMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Small construction business owners are burdened by Procore's high costs and excessive complexity for project management with teams under 10 people.

Solution

BuildShift handles shift scheduling, time punches, and payroll exports for small construction teams. Owners avoid spreadsheets and overpriced tools with drag-and-drop calendars. Automatic overtime alerts keep labor costs in check.

Target Audience

Small construction business owners managing teams under 10 people

Differentiator

AI-powered scheduling optimizer for variable crew sizes, integrated time clock with geofencing

Brand Voice

professional/supportive

Features

Shift Calendar

must-have22h

Drag-drop scheduling for projects and crews

Time Clock

must-have28h

Mobile punch in/out with GPS verification

Crew Roster

must-have15h

Manage team availability and skills

Overtime Alerts

must-have12h

Real-time notifications for labor overruns

Payroll Export

must-have18h

CSV/QuickBooks export of hours

Availability Polls

nice-to-have10h

Quick polls for shift fills

Cost Projections

nice-to-have12h

Labor cost forecasts per project

Recurring Shifts

nice-to-have8h

Template weekly schedules

Total Build Time: 125 hours

Database Schema

users

ColumnTypeNullable
iduuidNo
emailtextNo
skillstext[]Yes
is_ownerboolNo

Relationships:

  • owner of projects, assigned to shifts

projects

ColumnTypeNullable
iduuidNo
nametextNo
owner_iduuidNo

Relationships:

  • foreign key to users.id, has_many shifts

shifts

ColumnTypeNullable
iduuidNo
project_iduuidNo
user_idsuuid[]No
start_timetimestampNo
end_timetimestampYes
budget_hoursintYes

Relationships:

  • foreign key to projects.id, foreign keys to users.id

punches

ColumnTypeNullable
iduuidNo
shift_iduuidNo
user_iduuidNo
punch_intimestampNo
punch_outtimestampYes
gps_locationtextYes

Relationships:

  • foreign key to shifts.id, foreign key to users.id

API Endpoints

GET
/api/shifts

Fetch upcoming shifts

🔒 Auth Required
POST
/api/shifts

Create shift

🔒 Auth Required
POST
/api/punches

Punch in/out

🔒 Auth Required
GET
/api/roster

Get crew availability

🔒 Auth Required
GET
/api/payroll

Export hours CSV

🔒 Auth Required

Tech Stack

Frontend
Next.js 14 + Tailwind + shadcn/ui
Backend
Next.js API routes
Database
Supabase Postgres
Auth
Supabase Auth
Payments
Stripe
Hosting
Vercel
Additional Tools
Supabase Edge Functions for GPSReact Calendar

Build Timeline

Week 1: Auth and roster

35h
  • User management
  • Crew profiles

Week 2: Scheduling UI

40h
  • Calendar component
  • Shift CRUD

Week 3: Time clock

40h
  • Punch endpoints
  • GPS integration

Week 4: Alerts and exports

35h
  • Notifications
  • Payroll export

Week 5: Payments/UI polish

25h
  • Stripe
  • Mobile opt

Week 6: Testing/landing

20h
  • E2E tests
  • SEO page

Week 7: Beta launch prep

15h
  • User feedback loop
Total Timeline: 7 weeks • 280 hours

Pricing Tiers

Free

$0/mo

3 crew members

  • 1 project
  • Basic scheduling
  • 5 punches/mo

Pro

$30/mo

10 crew max

  • Unlimited shifts
  • GPS time clock
  • Exports

Enterprise

$89/mo

None

  • All Pro + AI optimizer
  • Unlimited crew
  • Custom integrations

Revenue Projections

MonthUsersConversionMRRARR
Month 1408%$96$1,152
Month 625012%$900$10,800

Unit Economics

$35
CAC
$350
LTV
4%
Churn
92%
Margin
LTV:CAC Ratio: 10.0xExcellent!

Landing Page Copy

Schedule Your Crew Without the Hassle

Drag-drop shifts, GPS time tracking, payroll ready – for small teams at $30/mo.

Feature Highlights

Geofenced punches
Overtime warnings
QuickBooks export
Mobile calendar

Social Proof (Placeholders)

"'No more scheduling texts!' - Tom, Foreman"
"'Cut payroll errors by 50%.' - Lisa, Owner"

First Three Customers

Email 50 small contractors from HomeAdvisor listings with personalized 'Procore killer for small crews' pitch. Offer free setup call. Run $100 FB ads targeting 'construction foreman' in mid-size cities.

Launch Channels

Product Huntr/ConstructionLinkedIn groupsHacker News ShowTwitter ads

SEO Keywords

construction crew scheduling softwaresmall team time tracking constructiongps time clock for buildersaffordable construction payroll app

Competitive Analysis

$375+/mo
Strength

Full suite

Weakness

No simple scheduling focus

Our Advantage

Scheduling-first, cheaper, GPS-native

Fieldwire

fieldwire.com
$54/user/mo
Strength

Tasking

Weakness

Weak on scheduling/time

Our Advantage

Core scheduling + time at lower price

🏰 Moat Strategy

Crew availability data network effects for better matching

⏰ Why Now?

Labor shortages demand efficient scheduling; mobile GPS ubiquitous

Risks & Mitigation

technicalmedium severity

GPS accuracy issues

Mitigation

Fallback to manual, test in field

marketlow severity

Union rules on time tracking

Mitigation

Compliance notes, opt-in GPS

Validation Roadmap

pre-build5 days

Survey 15 foremen on scheduling pains

Success: 70% hate spreadsheets

mvp10 days

3 crews beta, 80% punch usage

Success: Weekly active shifts

Pivot Options

  • Focus on landscaping shifts
  • Add material delivery scheduling
  • B2B for temp agencies

Quick Stats

Build Time
280h
Target MRR (6 mo)
$1,200
Market Size
$400.0M
Features
8
Database Tables
4
API Endpoints
5