Run payroll in 5 minutes without HR headaches
Small business owners are forced to handle payroll and compliance manually due to overly complex and expensive HR software unfit for basic needs.
PaySimpli automates basic payroll calculations, tax withholdings, and payslip generation for small teams. Owners input hours or salaries once, and it handles everything else with one-click runs. No complex setups or endless forms—just compliant payroll tailored for 1-50 employee businesses.
Small business owners (1-50 employees) handling basic payroll and compliance without dedicated HR teams
Ultra-minimal interface with guided wizards, 90% fewer clicks than competitors like Gusto
friendly
Quick add employees with salary/hourly setup
Auto-calculates gross/net pay, taxes, deductions
Generate and email PDF payslips
Track past payrolls with search/export
US federal/state tax presets (updates quarterly)
Invite bookkeepers or co-owners
Add 401k, health insurance fields
CSV/PDF summaries for accountants
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| text | No | |
| business_id | uuid | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| name | text | No |
| ein | text | No |
| state | text | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| business_id | uuid | No |
| name | text | No |
| salary | int | Yes |
| hourly_rate | int | Yes |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| business_id | uuid | No |
| period_start | timestamp | No |
| total_gross | int | No |
Relationships:
/api/businessesCreate business profile
/api/employeesAdd employee
/api/payroll/calculateCompute payroll preview
/api/payroll/runFinalize and generate payslips
/api/payroll/historyFetch past runs
1 payroll run/month
Up to 25 employees
Up to 50 employees
| Month | Users | Conversion | MRR | ARR |
|---|---|---|---|---|
| Month 1 | 200 | 3% | $150 | $1,800 |
| Month 6 | 1,500 | 8% | $3,000 | $36,000 |
Perfect for small teams—simple, affordable, compliant. No HR degree required.
Post in r/smallbusiness and r/Entrepreneur with a free beta offer; DM 10 local businesses via LinkedIn searched for 'owner 1-50 employees'; offer 3 months free for testimonials.
Full HR suite
Overkill for basics, steep learning
5x cheaper, 10x simpler for core payroll only
Enterprise scale
Complex setup, high cost
Instant start, no contracts
Speed to simplicity + quarterly tax update data moat from user feedback loops
Rising remote work + inflation squeezes small biz margins, demand for lean tools spikes post-2023 layoffs
Tax law changes break calcs
Disclaimer + quarterly IRS sync script
Low adoption due to inertia
Free tier + viral employee invites
PDF/email failures
Fallback downloads + monitoring
Success: 80% confirm manual payroll issue
Success: 70% run first payroll
Success: 5% to paid
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