RefundFlow

AI rules engine auto-approves legitimate refunds, blocks fraud in seconds.

Score: 7.8/10FranceMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Small business owners struggle with inefficient return shipping logistics and refund processing that complicate their operations.

Solution

RefundFlow lets merchants set simple rules (e.g., item condition, time since purchase) to auto-process refunds. Integrates with order data to scan for fraud patterns and handles payouts via Stripe. Reduces manual review by 90% while minimizing losses.

Target Audience

Small e-commerce business owners selling physical products and handling customer returns

Differentiator

Rule-based AI with fraud scoring tailored for small shops, no ML expertise needed.

Brand Voice

professional

Features

Rules Builder

must-have15h

Drag-drop rules for auto-approve/deny.

Fraud Scanner

must-have12h

Score returns based on order history and patterns.

Refund Queue

must-have8h

Review/override pending refunds.

Payout Automation

must-have10h

Direct Stripe refunds with partial options.

Order Sync

must-have10h

Pull orders from Shopify/Woo.

Fraud Reports

nice-to-have8h

Weekly summaries of blocked attempts.

Bulk Actions

nice-to-have6h

Process multiple refunds at once.

API Webhooks

nice-to-have10h

Integrate with custom stacks.

Total Build Time: 79 hours

Database Schema

users

ColumnTypeNullable
iduuidNo
emailtextNo
created_attimestampNo

rulesets

ColumnTypeNullable
iduuidNo
user_iduuidNo
nametextNo
rules_jsontextNo

Relationships:

  • β€’ user_id -> users.id

refunds

ColumnTypeNullable
iduuidNo
ruleset_iduuidNo
order_idtextNo
statustextNo
fraud_scoreintNo
processedboolNo

Relationships:

  • β€’ ruleset_id -> rulesets.id

API Endpoints

POST
/api/rulesets

Create ruleset

πŸ”’ Auth Required
POST
/api/refunds

Submit refund for processing

πŸ”’ Auth Required
POST
/api/refunds/:id/execute

Trigger payout

πŸ”’ Auth Required
GET
/api/refunds

List refunds

πŸ”’ Auth Required
GET
/api/reports/fraud

Get fraud stats

πŸ”’ Auth Required

Tech Stack

Frontend
Next.js 14 + Tailwind + shadcn/ui
Backend
Next.js API routes
Database
Supabase Postgres
Auth
Supabase Auth
Payments
Stripe
Hosting
Vercel
Additional Tools
Vercel AI SDK (scoring)Resend (emails)

Build Timeline

Week 1: Auth & sync

20h
  • βœ“ DB
  • βœ“ Store integration
  • βœ“ Basic UI

Week 2: Rules engine

25h
  • βœ“ Rules builder
  • βœ“ Parser

Week 3: Refund processing

25h
  • βœ“ Scanner
  • βœ“ Queue

Week 4: Payouts & reports

20h
  • βœ“ Stripe
  • βœ“ Reports

Week 5: Polish

15h
  • βœ“ Bulk/UI tweaks
Total Timeline: 5 weeks β€’ 115 hours

Pricing Tiers

Free

$0/mo

No fraud scoring

  • βœ“50 refunds/mo
  • βœ“Basic rules

Pro

$25/mo
  • βœ“500 refunds/mo
  • βœ“AI scoring
  • βœ“Reports

Enterprise

$99/mo
  • βœ“Unlimited
  • βœ“Webhooks
  • βœ“Custom rules

Revenue Projections

MonthUsersConversionMRRARR
Month 1804%$80$960
Month 67007%$1,225$14,700

Unit Economics

$35
CAC
$450
LTV
6%
Churn
90%
Margin
LTV:CAC Ratio: 12.9xExcellent!

Landing Page Copy

Automate Refunds, Eliminate Fraud

Smart rules process returns instantlyβ€”safe, fast, scalable for small ecom.

Feature Highlights

βœ“AI fraud detection
βœ“Rule builder
βœ“Stripe auto-payout
βœ“Order sync
βœ“Zero setup

Social Proof (Placeholders)

"'Cut fraud by 40%!' - Merchant"
"'Life-saver for refunds.' - Store Owner"

First Three Customers

Run targeted LinkedIn ads to ecom owners ($50 budget), validate with 1:1 calls. Share in Refund-focused Slack groups and offer beta invites. Email 50 recent return complainers from Twitter.

Launch Channels

Product Huntr/SaaSIndie HackersTwitter #ecommerce

SEO Keywords

automated ecommerce refundsrefund fraud preventionshopify refund automation

Competitive Analysis

Returnly

returnly.com
Custom enterprise
Strength

Big brand integrations

Weakness

Not for small biz

Our Advantage

Self-serve rules at $25/mo

🏰 Moat Strategy

Aggregated fraud data across users for improving scoring accuracy.

⏰ Why Now?

Return fraud up 30% in 2024 amid economic pressures on small sellers.

Risks & Mitigation

technicalmedium severity

AI scoring inaccuracies

Mitigation

Manual override always available

marketlow severity

Rule complexity

Mitigation

Templates + wizards

legallow severity

Refund disputes

Mitigation

Clear ToS liability shift

Validation Roadmap

pre-build5 days

Survey 15 merchants on refund pains

Success: 10 want MVP

mvp10 days

Onboard 5 betas

Success: 3 process 10+ refunds

growth30 days

Affiliate program

Success: 20% referral growth

Pivot Options

  • β†’Chargeback prevention tool
  • β†’Customer support automation
  • β†’Inventory adjustment sync

Quick Stats

Build Time
115h
Target MRR (6 mo)
$1,500
Market Size
$3000.0M
Features
8
Database Tables
3
API Endpoints
5