AI rules engine auto-approves legitimate refunds, blocks fraud in seconds.
Small business owners struggle with inefficient return shipping logistics and refund processing that complicate their operations.
RefundFlow lets merchants set simple rules (e.g., item condition, time since purchase) to auto-process refunds. Integrates with order data to scan for fraud patterns and handles payouts via Stripe. Reduces manual review by 90% while minimizing losses.
Small e-commerce business owners selling physical products and handling customer returns
Rule-based AI with fraud scoring tailored for small shops, no ML expertise needed.
professional
Drag-drop rules for auto-approve/deny.
Score returns based on order history and patterns.
Review/override pending refunds.
Direct Stripe refunds with partial options.
Pull orders from Shopify/Woo.
Weekly summaries of blocked attempts.
Process multiple refunds at once.
Integrate with custom stacks.
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| text | No | |
| created_at | timestamp | No |
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| user_id | uuid | No |
| name | text | No |
| rules_json | text | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| ruleset_id | uuid | No |
| order_id | text | No |
| status | text | No |
| fraud_score | int | No |
| processed | bool | No |
Relationships:
/api/rulesetsCreate ruleset
/api/refundsSubmit refund for processing
/api/refunds/:id/executeTrigger payout
/api/refundsList refunds
/api/reports/fraudGet fraud stats
No fraud scoring
| Month | Users | Conversion | MRR | ARR |
|---|---|---|---|---|
| Month 1 | 80 | 4% | $80 | $960 |
| Month 6 | 700 | 7% | $1,225 | $14,700 |
Smart rules process returns instantly—safe, fast, scalable for small ecom.
Run targeted LinkedIn ads to ecom owners ($50 budget), validate with 1:1 calls. Share in Refund-focused Slack groups and offer beta invites. Email 50 recent return complainers from Twitter.
Big brand integrations
Not for small biz
Self-serve rules at $25/mo
Aggregated fraud data across users for improving scoring accuracy.
Return fraud up 30% in 2024 amid economic pressures on small sellers.
AI scoring inaccuracies
Manual override always available
Rule complexity
Templates + wizards
Refund disputes
Clear ToS liability shift
Success: 10 want MVP
Success: 3 process 10+ refunds
Success: 20% referral growth
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