Seamlessly hand off student users to alumni networks for endless retention.
SaaS founders targeting student marketers face crippling low retention as students graduate or lose interest mid-semester, directly killing MRR.
GradRelay detects graduating students via integration with your user data and academic calendars, then automates personalized handoffs to underclassmen recruits or paying alumni. It boosts retention by 3x through viral alumni advocacy loops. SaaS founders get dashboards to track handoff success and MRR impact.
SaaS founders and product teams building tools for college student marketers
Academic-cycle synced handoffs with built-in alumni conversion funnels—no other tool ties graduation events to retention automation.
supportive
Auto-detects students nearing graduation from CSV uploads or API integrations.
Guides creation of personalized handoff emails/templates to recruits/alumni.
Tracks converted alumni, referrals, and MRR uplift.
Connects to your SaaS user DB via webhooks/APIs.
Shows cohort retention pre/post-handoff.
Drag-drop email and onboarding templates.
Tests handoff messages for optimization.
Generates handoff recs based on user behavior.
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| user_id | uuid | No |
| name | text | No |
| api_key | text | No |
| created_at | timestamp | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| account_id | uuid | No |
| name | text | No |
| grad_date | timestamp | No |
| student_count | int | Yes |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| cohort_id | uuid | No |
| status | text | No |
| conversions | int | Yes |
| sent_at | timestamp | Yes |
Relationships:
/api/accountsCreate new account
/api/cohortsUpload cohort data
/api/handoffsTrigger handoff campaign
/api/analyticsFetch retention metrics
/api/integrationsSetup webhook
50 students/month
500 students/month
Unlimited
| Month | Users | Conversion | MRR | ARR |
|---|---|---|---|---|
| Month 1 | 50 | 2% | $30 | $360 |
| Month 6 | 500 | 5% | $750 | $9,000 |
GradRelay automates handoffs to alumni and recruits—retain 3x more MRR effortlessly.
Post in Indie Hackers and r/SaaS about beta for student-focused SaaS; DM 10 founders from Product Hunt student tools; offer free lifetime Pro for case studies.
Onboarding flows
No academic cycle awareness
Grad-specific automation at 1/10th price
Data moat from aggregated handoff success metrics across SaaS tools
Remote learning boom + creator economy exploding student marketing tools
Low adoption by non-student SaaS
Validate via pre-launch waitlist
Integration failures
Start with CSV uploads
Slow feature dev
Strict 5-week MVP timeline
Success: 20% interest
Success: 2 paid conversions
Success: 200 signups
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