Capture, simplify, share martech views – bookmark clean insights forever.
Bloated user interfaces in enterprise analytics martech tools slow down marketing ops teams and prevent quick access to insights.
ViewVault lets you define and save custom 'views' (filters, metrics, layouts) across tools like HubSpot, Marketo, pulling data into persistent, minimalist cards. Ops teams avoid re-navigating UIs daily; access/share via a single hub. Auto-refreshes keep views live.
Marketing operations teams in mid-to-large enterprises using analytics martech tools
Persistent, savable 'views' as modular cards with deep martech filter support, not full dashboards.
supportive
Build custom metric filters/layouts.
HubSpot, Marketo, Salesforce APIs.
Organize views in personal/team vaults.
Views update in real-time.
iFrame links, Slack/Notion embeds.
Edit/viewer roles for teams.
Add notes/comments to views.
Full-text search across vaults.
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| text | No | |
| plan | text | Yes |
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| user_id | uuid | No |
| config_json | jsonb | No |
| name | text | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| user_id | uuid | No |
| name | text | No |
| is_public | bool | No |
Relationships:
/api/viewsCreate view
/api/views/:idFetch live data
/api/vaultsCreate vault
/api/views/:id/embedPublic embed
No embeds
5 collaborators
| Month | Users | Conversion | MRR | ARR |
|---|---|---|---|---|
| Month 1 | 120 | 2% | $60 | $720 |
| Month 6 | 900 | 4% | $900 | $10,800 |
Save custom insights from bloated tools – refresh, share, done.
Target Marketo/HubSpot user forums; Cold DM ops directors via Apollo; Beta via martech newsletters.
White-label
Agency focus
Ops-specific modularity
Vault data moat; shared view marketplace.
Remote teams need async shareable insights post-pandemic.
Prefers native bookmarks
Superior refresh/sharing
Success: 100 signups
Success: 20% viral
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