SoloPipe

Visual pipeline for solo realtors to track deals visually.

Score: 7.6/10CanadaMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Solo real estate freelancers find proptech CRMs too bloated and expensive for their basic lead management needs.

Solution

SoloPipe offers a clean Kanban board for leads and deals, with drag-drop stages customized for real estate. Track probabilities, values, and notes per card. Perfect for freelancers visualizing progress without CRM complexity.

Target Audience

Solo freelancers in real estate gigs

Differentiator

Real estate-specific pipeline stages with built-in commission calculator.

Brand Voice

professional

Features

Kanban Board

must-have10h

Drag-drop leads across stages: Prospect, Showing, Offer, Close.

Deal Probability

must-have5h

Slider per card, auto-calcs expected value.

Commission Tracker

must-have4h

Input deal value, auto-compute earnings.

Card Notes/Attachments

must-have6h

Rich notes, file uploads.

Board Analytics

must-have5h

Conversion funnel metrics.

Multiple Boards

nice-to-have5h

Residential vs Commercial.

Print/PDF Export

nice-to-have3h

Board snapshots.

Keyboard Shortcuts

nice-to-have4h

Power user speed.

Total Build Time: 42 hours

Database Schema

users

ColumnTypeNullable
iduuidNo
emailtextNo

boards

ColumnTypeNullable
iduuidNo
user_iduuidNo
nametextNo

Relationships:

  • user_id references users(id)

deals

ColumnTypeNullable
iduuidNo
board_iduuidNo
titletextNo
stagetextNo
probabilityintNo
valueintYes

Relationships:

  • board_id references boards(id)

API Endpoints

GET
/api/boards

List user boards

🔒 Auth Required
POST
/api/deals

Create deal

🔒 Auth Required
PUT
/api/deals/:id

Update stage/prob

🔒 Auth Required

Tech Stack

Frontend
Next.js 14 + Tailwind + shadcn/ui + react-beautiful-dnd
Backend
Next.js API
Database
Supabase Postgres
Auth
Supabase Auth
Payments
Stripe
Hosting
Vercel
Additional Tools
React Query

Build Timeline

Week 1: Auth and board setup

20h
  • Auth
  • Boards CRUD

Week 2: Kanban core

30h
  • Drag-drop
  • Deals

Week 3: Calculators and notes

20h
  • Prob/value
  • Notes

Week 4: Analytics and payments

20h
  • Funnel view
  • Stripe

Week 5: Polish

15h
  • Exports
  • Responsive
Total Timeline: 5 weeks • 130 hours

Pricing Tiers

Free

$0/mo

Basic analytics

  • 1 board
  • 50 deals

Pro

$30/mo
  • Unlimited boards/deals
  • Full analytics
  • Exports

Enterprise

$79/mo
  • All Pro
  • Custom stages
  • Team view (read-only)

Revenue Projections

MonthUsersConversionMRRARR
Month 11203%$108$1,296
Month 67006%$1,260$15,120

Unit Economics

$22
CAC
$290
LTV
4%
Churn
94%
Margin
LTV:CAC Ratio: 13.2xExcellent!

Landing Page Copy

Visual Pipeline Built for Solo Realtors

Drag-drop deals, track commissions, forecast wins—simple and visual.

Feature Highlights

Custom stages
Prob calculators
Funnel analytics
Unlimited deals on Pro

Social Proof (Placeholders)

"'Visualizes my chaos!' - Alex Solo"
"'Commission tracking gold.' - Lisa Agent"

First Three Customers

Target r/realtors with free Pro offer. Network at local REIA meetups with QR code demo. $100 Google Ads on 'real estate pipeline solo'.

Launch Channels

Product Huntr/realtorsr/smallbusinessTwitter #IndieHackers

SEO Keywords

real estate kanban boardsolo realtor pipelinedeal tracker real estaterealtor commission calculatorvisual crm solo agent

Competitive Analysis

Monday.com

monday.com
$9+/user
Strength

Customizable boards

Weakness

Generic, expensive add-ons

Our Advantage

RE-specific, flat solo price

🏰 Moat Strategy

Pipeline templates from aggregated solo data.

⏰ Why Now?

Rise of no-code visuals + remote real estate work demands simple tools.

Risks & Mitigation

marketlow severity

Preference for Trello

Mitigation

RE-tuned stages win

Validation Roadmap

pre-build7 days

Mockup test with 10 agents

Success: 90% prefer over spreadsheets

Pivot Options

  • Any solo freelancer pipelines
  • Rental property manager

Quick Stats

Build Time
130h
Target MRR (6 mo)
$1,500
Market Size
$500.0M
Features
8
Database Tables
3
API Endpoints
3