PromoForge.io

Distribute promo codes to real players and skyrocket your indie game's app store rankings.

Score: 8.0/10United StatesMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Solo indie game developers can't get their small games featured or discovered on app stores due to intense competition and unpredictable algorithm changes.

Solution

PromoForge connects solo devs with a vetted network of mobile gamers eager for free indie games. Devs upload codes, set eligibility quizzes, and track redemptions to boost initial downloads and chart climbs. It's a self-serve promo engine designed for organic-feeling velocity without paid UA.

Target Audience

Solo founders developing small indie mobile games for app stores

Differentiator

Player quiz gating ensures genuine downloads from genre-matched testers, not bots.

Brand Voice

friendly

Features

Code Upload & Distribution

must-have18h

Bulk upload promo codes and auto-distribute to qualified players.

Player Matching

must-have20h

Matches codes to players by genre prefs and location.

Redemption Tracker

must-have15h

Realtime dashboard of downloads, ratings, and retention.

Eligibility Quizzes

must-have12h

Custom quizzes to filter serious players.

Velocity Scheduler

must-have10h

Drip codes over time for sustained ranking push.

Player Feedback Collector

nice-to-have8h

Auto-gather reviews post-redemption.

Leaderboard Sharing

nice-to-have7h

Social proof charts for devs.

Bulk Analytics Export

nice-to-have5h

CSV reports for app store submissions.

Total Build Time: 95 hours

Database Schema

users

ColumnTypeNullable
iduuidNo
emailtextNo
roletextNo
is_verified_devboolNo

Relationships:

  • one-to-many with campaigns (devs), one-to-many with claims (players)

campaigns

ColumnTypeNullable
iduuidNo
user_iduuidNo
game_titletextNo
codes_availableintNo
quiz_jsonjsonbYes

Relationships:

  • foreign key to users.id

redemptions

ColumnTypeNullable
iduuidNo
campaign_iduuidNo
player_user_iduuidNo
code_usedtextNo
redeemed_attimestampNo
review_lefttextYes

Relationships:

  • foreign key to campaigns.id, foreign key to users.id

API Endpoints

POST
/api/campaigns

Create campaign

🔒 Auth Required
GET
/api/redemptions/:campaignId

Fetch redemptions

🔒 Auth Required
POST
/api/claim/:campaignId

Player claims code

🔒 Auth Required
GET
/api/analytics

User dashboard data

🔒 Auth Required

Tech Stack

Frontend
Next.js 14 + Tailwind + shadcn/ui
Backend
Next.js 14 API routes
Database
Supabase Postgres
Auth
Supabase Auth
Payments
Stripe
Hosting
Vercel
Additional Tools
Resend for emailsCron jobs on Vercel

Build Timeline

Week 1: Auth and user roles

20h
  • Dev/player signup
  • Verification

Week 2: Campaign CRUD

25h
  • Campaign create
  • Code upload

Week 3: Player flows

30h
  • Browse/quiz/claim

Week 4: Tracking & dashboard

25h
  • Redemption realtime
  • Dev dashboard

Week 5: Scheduler & polish

15h
  • Drip logic
  • Feedback

Week 6: Payments & launch

10h
  • Tiers
  • Tests

Week 7: Beta testing

8h
  • Fixes
  • Landing
Total Timeline: 7 weeks • 153 hours

Pricing Tiers

Free

$0/mo

No quizzes

  • 50 codes/mo
  • Basic matching

Pro

$25/mo

1 active campaign

  • 500 codes/mo
  • Quizzes
  • Schedulers

Growth

$79/mo

None

  • Unlimited codes
  • Priority matching
  • Analytics export

Revenue Projections

MonthUsersConversionMRRARR
Month 11504%$150$1,800
Month 61,0006%$1,500$18,000

Unit Economics

$12
CAC
$250
LTV
4%
Churn
88%
Margin
LTV:CAC Ratio: 20.8xExcellent!

Landing Page Copy

Fuel Your Indie Game's Launch with Real Player Promos

Get 1000s of genuine downloads to climb charts – no ads needed.

Feature Highlights

Smart Player Matching
Quiz-Gated Redemptions
Realtime Tracking
Review Collection
Velocity Boosting

Social Proof (Placeholders)

"'Hit top 100 in niche charts!' - Indie Solo"
"'Perfect for launch velocity.' - Game Maker"

First Three Customers

Share free 100-code credits on IndieHackers and r/playmygame, target devs posting 'launching soon' tweets. Offer custom quizzes for their genre to close first paid users.

Launch Channels

Product Huntr/playmygamer/gamedevTwitter #gamedevIndie DB forums

SEO Keywords

indie game promo codesapp store ranking boost promofree downloads for indie launchplayer testing promo codes

Competitive Analysis

AppLovin Max

applovin.com
Rev share
Strength

Scale

Weakness

Paid UA only, no free promos

Our Advantage

Pure promo codes, low cost

CodeRedemptions

coderedemptions.com
Free/basic
Strength

Simple

Weakness

No matching/quizzes

Our Advantage

Targeted + tracked

🏰 Moat Strategy

Growing network of vetted players creates data moat on redemption quality.

⏰ Why Now?

App stores prioritize velocity post-2023 updates; indies seek cost-free alternatives to UA amid rising CPI.

Risks & Mitigation

marketmedium severity

Player supply shortage

Mitigation

Incentivize referrals

technicalhigh severity

Code fraud

Mitigation

Quizzes + IP limits

legallow severity

App store ToS violations

Mitigation

Guidelines compliance

Validation Roadmap

pre-build10 days

Run manual promo beta on Discord

Success: 50 redemptions

mvp21 days

Onboard 30 devs/players

Success: 10 paid campaigns

growth30 days

PH feedback loop

Success: MRR >500

Pivot Options

  • B2B for studios
  • Review farming focus
  • Cross-promo between devs

Quick Stats

Build Time
153h
Target MRR (6 mo)
$1,500
Market Size
$300.0M
Features
8
Database Tables
3
API Endpoints
4