EasyShipWizard

Step-by-step wizard builds your multi-carrier shipping setup in under 5 minutes.

Score: 7.6/10UKMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Non-technical small business owners find integrating multiple shipping APIs overly complex and error-prone.

Solution

EasyShipWizard guides non-tech users through carrier connections with plain-English prompts and auto-validates API keys. Manages ongoing shipments with drag-drop order import and preset templates. Eliminates errors from manual API tinkering forever.

Target Audience

non-technical small business owners running e-commerce stores with physical product shipments

Differentiator

Interactive wizard-first onboarding that feels like a video game, converting 90% of starters without support tickets.

Brand Voice

supportive

Features

Wizard Onboarding

must-have18h

Guided setup for stores and carriers.

Order Import

must-have12h

Drag-drop CSV or store sync for orders.

Template Presets

must-have10h

Save common package/zone templates.

Error Checker

must-have8h

Auto-validate addresses and keys.

Shipment Queue

must-have12h

Batch process pending shipments.

Report Exports

nice-to-have8h

PDF/CSV shipment reports.

Webhook Sync

nice-to-have15h

Auto-pull new orders.

Mobile App View

nice-to-have10h

Responsive dashboard for phone.

Total Build Time: 93 hours

Database Schema

users

ColumnTypeNullable
iduuidNo
emailtextNo

configs

ColumnTypeNullable
iduuidNo
user_iduuidNo
wizard_stepintYes
templatesjsonbYes

Relationships:

  • β€’ user_id -> users.id

orders

ColumnTypeNullable
iduuidNo
config_iduuidNo
statustextNo
datajsonbNo

Relationships:

  • β€’ config_id -> configs.id

shipments

ColumnTypeNullable
iduuidNo
order_iduuidNo
label_urltextYes

Relationships:

  • β€’ order_id -> orders.id

API Endpoints

POST
/api/wizard/step

Advance wizard step

πŸ”’ Auth Required
POST
/api/orders/import

Upload orders

πŸ”’ Auth Required
GET
/api/templates

List saved templates

πŸ”’ Auth Required
POST
/api/batch-ship

Process queue

πŸ”’ Auth Required

Tech Stack

Frontend
Next.js 14 + Tailwind + shadcn/ui
Backend
Next.js 14 API routes
Database
Supabase Postgres
Auth
Supabase Auth
Payments
Stripe
Hosting
Vercel
Additional Tools
ShipEngine APIPapaParse for CSV

Build Timeline

Week 1: Auth and wizard skeleton

20h
  • βœ“ Signup
  • βœ“ Wizard UI

Week 2: Store/carrier connect

25h
  • βœ“ OAuth
  • βœ“ Key validation

Week 3: Order handling

25h
  • βœ“ Import
  • βœ“ Queue UI

Week 4: Templates and batch

20h
  • βœ“ Presets
  • βœ“ Ship batch

Week 5: Payments/UI polish

18h
  • βœ“ Stripe
  • βœ“ Responsive

Week 6: Testing/nice-to-haves

12h
  • βœ“ Exports
  • βœ“ Full tests

Week 7: Launch prep

10h
  • βœ“ SEO
  • βœ“ Landing
Total Timeline: 7 weeks β€’ 130 hours

Pricing Tiers

Free

$0/mo

No templates

  • βœ“1 config
  • βœ“50 orders/mo

Pro

$15/mo
  • βœ“Unlimited configs
  • βœ“1000 orders/mo
  • βœ“Templates

Enterprise

$39/mo

Custom support

  • βœ“All + webhooks
  • βœ“Unlimited

Revenue Projections

MonthUsersConversionMRRARR
Month 11202.5%$45$540
Month 61,0004.5%$675$8,100

Unit Economics

$15
CAC
$300
LTV
5%
Churn
90%
Margin
LTV:CAC Ratio: 20.0xExcellent!

Landing Page Copy

Shipping Setup That Guides You Every Step

Wizard magic turns API chaos into 5-min setups for busy store owners.

Feature Highlights

βœ“Plain-English guides
βœ“Drag-drop orders
βœ“Error-proof validation
βœ“Batch magic

Social Proof (Placeholders)

"'Like having a VA for shipping.' - Sarah, Etsy Seller"
"'Zero frustration.' - Tom, Woo Owner"

First Three Customers

Offer free Pro to 3 Redditors in r/shopify posting shipping pains. Share setup video in e-com Slack groups. Cold email 10 from Hunter.io small biz directories.

Launch Channels

Product Huntr/shopifyIndie HackersLinkedIn ecom groups

SEO Keywords

easy shipping wizardno code carrier setupshopify fedex integration wizardsimple shipment templates

Competitive Analysis

EasyPost

easypost.com
Per-shipment
Strength

Cheap labels

Weakness

Dev-focused docs

Our Advantage

Wizard onboarding

Fulfillment
Strength

3PL

Weakness

Not self-ship

Our Advantage

DIY focus

🏰 Moat Strategy

High onboarding conversion data refines wizard for stickiness.

⏰ Why Now?

Shopify's 2M stores exploding, but 70% cite shipping as top pain in 2024 surveys.

Risks & Mitigation

technicallow severity

OAuth limitations

Mitigation

Fallback to manual

marketmedium severity

Wizard too simplistic

Mitigation

User testing

legallow severity

API terms violations

Mitigation

Compliant wrappers

Validation Roadmap

pre-build5 days

Wizard prototype test

Success: 90% completion rate

mvp10 days

10 beta shipments

Success: No errors

growth30 days

Referral program

Success: 20% referral

Pivot Options

  • β†’Order management only
  • β†’Returns handling
  • β†’Inventory sync

Quick Stats

Build Time
130h
Target MRR (6 mo)
$1,500
Market Size
$4000.0M
Features
8
Database Tables
4
API Endpoints
4