SubTrackr

Real-time tracking for subcontractors to enforce deadlines and quality.

Score: 8.0/10ETMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Small construction business owners deal with unreliable subcontractors who miss deadlines and deliver poor quality work, resulting in project delays and unhappy clients.

Solution

SubTrackr lets owners assign tasks to subs with deadlines, GPS check-ins, and photo progress uploads. Automated alerts flag delays or issues early, with quality checklists to document work. Resolve disputes with timestamped evidence for smoother projects.

Target Audience

Small construction business owners managing multiple projects

Differentiator

GPS-mandated check-ins tied to payments, preventing ghosting subs.

Brand Voice

supportive

Features

Task Assignment

must-have18h

Create tasks for subs with deadlines and checklists

GPS Check-ins

must-have25h

Subs check-in on-site; owners verify location

Progress Photos

must-have15h

Upload timestamped photos for quality proof

Alert System

must-have12h

Auto-notify on delays or missed check-ins

Project Timeline View

must-have10h

Gantt-style view of all sub tasks

Milestone Payments

nice-to-have10h

Release payments on task completion

Mobile App View

nice-to-have8h

Responsive for sub mobile access

AI Delay Prediction

future20h

Predict risks based on history

Total Build Time: 118 hours

Database Schema

projects

ColumnTypeNullable
iduuidNo
nametextNo
owner_iduuidNo
statustextNo

Relationships:

  • one-to-many with tasks

tasks

ColumnTypeNullable
iduuidNo
project_iduuidNo
sub_iduuidNo
deadlinetimestampNo
statustextNo
checkinsjsonbYes

Relationships:

  • foreign keys to projects.id, users.id

users

ColumnTypeNullable
iduuidNo
emailtextNo
roletextNo

Relationships:

  • many-to-many with tasks

photos

ColumnTypeNullable
iduuidNo
task_iduuidNo
urltextNo
timestamptimestampNo

Relationships:

  • foreign key task_id -> tasks.id

API Endpoints

POST
/api/tasks

Assign new task to sub

🔒 Auth Required
POST
/api/checkin

Record GPS check-in

🔒 Auth Required
GET
/api/projects/:id

Get project timeline

🔒 Auth Required
GET
/api/alerts

Fetch pending alerts

🔒 Auth Required

Tech Stack

Frontend
Next.js 14 + Tailwind + shadcn/ui + React Query
Backend
Next.js API + Supabase
Database
Supabase Postgres
Auth
Supabase Auth
Payments
Stripe
Hosting
Vercel
Additional Tools
Geolocation APISupabase Realtime

Build Timeline

Week 1: Setup and projects

20h
  • Auth
  • Project CRUD

Week 2: Tasks and check-ins

35h
  • Task assignment
  • GPS check-in

Week 3: Photos and alerts

25h
  • Photo uploads
  • Alert logic

Week 4: UI polish and payments

20h
  • Timeline view
  • Stripe
  • Landing

Week 5: Realtime and test

15h
  • Realtime updates
  • Deploy

Week 6: Mobile optimization

10h
  • Responsive fixes
Total Timeline: 6 weeks • 145 hours

Pricing Tiers

Free

$0/mo

No GPS, 10 photos/mo

  • 1 project
  • Basic tasks

Pro

$15/mo
  • Unlimited projects
  • GPS + alerts

Enterprise

$49/mo

10 users

  • All Pro
  • Team collab
  • Payment releases

Revenue Projections

MonthUsersConversionMRRARR
Month 1802%$24$288
Month 67004%$420$5,040

Unit Economics

$35
CAC
$300
LTV
6%
Churn
88%
Margin
LTV:CAC Ratio: 8.6xExcellent!

Landing Page Copy

Track Subs in Real-Time – No More Delays or Excuses

GPS check-ins, photo proofs, and auto-alerts keep projects on schedule.

Feature Highlights

On-site GPS verification
Deadline auto-alerts
Quality photo checklists
Evidence for disputes

Social Proof (Placeholders)

"'Subs actually show up now.' – Mike, Owner"
"'Cut delays by 50%.' – Lisa, GC"

First Three Customers

Email cold outreach to 50 small builders from Google Maps listings with free trial link; share demo video in construction subreddits; partner with one local supply store for referrals.

Launch Channels

Product Huntr/constructionLinkedIn Construction groupsTwitter #constructiontech

SEO Keywords

subcontractor tracking appconstruction task managementgps for builders subs

Competitive Analysis

Fieldwire

fieldwire.com
$54/user/mo
Strength

Task management

Weakness

No sub-specific GPS enforcement

Our Advantage

Sub accountability focus, cheaper

$375+/mo
Strength

Enterprise scale

Weakness

Too complex/expensive for small biz

Our Advantage

Simple, sub-tracking only

🏰 Moat Strategy

Data from check-ins builds predictive reliability scores.

⏰ Why Now?

Labor shortages and inflation demand tighter sub control.

Risks & Mitigation

technicalmedium severity

GPS accuracy issues

Mitigation

Fallback to photo geo-tags

legallow severity

Privacy concerns with GPS

Mitigation

Clear consents, opt-in

Validation Roadmap

pre-build5 days

Survey 15 owners on tracking pains

Success: 70% want GPS feature

launch21 days

10 trial users track 20 tasks

Success: 80% renewal intent

Pivot Options

  • General field service tracking
  • Equipment tracking

Quick Stats

Build Time
145h
Target MRR (6 mo)
$800
Market Size
$4000.0M
Features
8
Database Tables
4
API Endpoints
4