IndieNetBoost

Build wishlist networks through automated cross-promos with other indies

Score: 6.4/10SLEasy Build
Brand Colors

The Opportunity

Problem

Small gaming businesses struggle to get discovered on Steam due to algorithm changes and market oversaturation, resulting in low wishlists and sales despite high-quality games.

Solution

IndieNetBoost matches your game with similar indies for mutual shoutouts, bundle swaps, and co-streams. It handles scheduling, tracking mutual wishlists, and enforces reciprocity. Studios grow organically via peer networks.

Target Audience

Indie game developers and small gaming studios releasing on Steam

Differentiator

Reciprocity-enforced matching algorithm for guaranteed value exchange

Brand Voice

friendly

Features

Profile Matcher

must-have25h

AI matches games by genre, audience overlap

Promo Scheduler

must-have18h

Calendar for shoutouts and bundles

Reciprocity Tracker

must-have20h

Verify and score partner fulfillment

Network Dashboard

must-have15h

View partners, pending promos, wishlist gains

Message Center

must-have22h

In-app chat for promo coordination

Impact Reports

must-have12h

Quantify wishlist/sales from network

Group Bundles

nice-to-have15h

Create multi-indie bundles

Streamer Connect

nice-to-have18h

Link to Twitch/YouTube indies

Leaderboards

nice-to-have10h

Top network builders

Total Build Time: 155 hours

Database Schema

users

ColumnTypeNullable
iduuidNo
emailtextNo
handletextNo

Relationships:

  • one-to-many games, partnerships

games

ColumnTypeNullable
iduuidNo
user_iduuidNo
titletextNo
genretextNo

Relationships:

  • foreign users

partnerships

ColumnTypeNullable
iduuidNo
game1_iduuidNo
game2_iduuidNo
statustextNo
wishlists_exchangedintYes

Relationships:

  • foreign games.id x2

API Endpoints

GET
/api/matches

Get game matches

🔒 Auth Required
POST
/api/partnerships

Propose partnership

🔒 Auth Required
POST
/api/messages

Send chat message

🔒 Auth Required

Tech Stack

Frontend
Next.js 14 + Tailwind CSS + shadcn/ui
Backend
Next.js API routes
Database
Supabase (Postgres)
Auth
Supabase Auth
Payments
Stripe
Hosting
Vercel
Additional Tools
Pusher (realtime chat)

Build Timeline

Week 1: Auth and profiles

30h
  • User/game setup

Week 2: Matching engine

35h
  • Matcher
  • Dashboard

Week 3: Partnership flow

40h
  • Proposals
  • Tracker

Week 4: Chat and reports

30h
  • Messaging
  • Reports

Week 5: Payments and polish

20h
  • Stripe
  • UI tweaks
Total Timeline: 5 weeks • 155 hours

Pricing Tiers

Free

$0/mo

1 active partnership

  • 5 matches/mo
  • Basic chat

Pro

$29/mo
  • Unlimited matches
  • Scheduler
  • Reports

Studio

$79/mo
  • All + Group bundles
  • Priority matching

Revenue Projections

MonthUsersConversionMRRARR
Month 11002%$58$696
Month 61,0003.5%$1,025$12,300

Unit Economics

$35
CAC
$320
LTV
7%
Churn
87%
Margin
LTV:CAC Ratio: 9.1xExcellent!

Landing Page Copy

Team Up with Indies to Boost Wishlists Together

Fair cross-promos that deliver real growth – no flakes.

Feature Highlights

Smart Matching
Guaranteed Reciprocity
Easy Scheduling
Proven Gains

Social Proof (Placeholders)

"'300 wishlists from 5 partners!' - Solo Dev"

First Three Customers

Seed with 10 mutual signups from personal indie network. Post on IndieGameBusiness subreddit offering free premium for reviews. Run Twitter giveaway for promo slots.

Launch Channels

Product Huntr/SmallDevDiscord indie servers

SEO Keywords

indie game cross promosteam wishlist networkindie dev collaborationsmutual steam promotion

Competitive Analysis

Itch.io Jams

itch.io/jams
Free
Strength

Community

Weakness

Event-only

Our Advantage

Ongoing automated matching

🏰 Moat Strategy

Network effects from growing user base

⏰ Why Now?

Oversaturation pushes indies to collaborate post-2023 Steam shifts

Risks & Mitigation

marketmedium severity

Chicken-egg user growth

Mitigation

Seed with invites

executionlow severity

Spam abuse

Mitigation

Reciprocity scores

Validation Roadmap

pre-build10 days

Waitlist on Typeform

Success: 100 signups

growth30 days

Referral program

Success: 20% referral rate

Pivot Options

  • General creator collabs
  • Discord bot version

Quick Stats

Build Time
155h
Target MRR (6 mo)
$1,500
Market Size
$40.0M
Features
9
Database Tables
3
API Endpoints
3