CPIHunter

Automates UA bidding to lock in sub-$1 CPI for indie mobile games across all networks.

Score: 7.8/10FranceMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Small mobile game teams face skyrocketing player acquisition costs that make sustaining their games unprofitable.

Solution

CPIHunter connects to your ad accounts (Meta, Google, Unity) and uses ML to auto-adjust bids, targeting, and budgets based on real-time CPI predictions from indie benchmarks. It pauses underperformers and scales winners, ensuring profitability even as costs rise. Dashboards show savings and ROAS forecasts tailored to small teams.

Target Audience

Small teams and indie developers building mobile games

Differentiator

Indie-only ML models trained on 5k+ small-budget campaigns for hyper-accurate CPI control.

Brand Voice

professional

Features

Ad Account Connect

must-have20h

OAuth integration with major UA networks.

Auto-Bid Optimizer

must-have30h

ML adjusts bids hourly for target CPI.

CPI Predictor

must-have18h

Forecasts costs before launch.

Campaign Auditor

must-have15h

Daily scans for waste, auto-pauses.

ROAS Dashboard

must-have20h

Visualize savings and profitability.

Alert System

nice-to-have10h

Email/Slack CPI spikes.

Scenario Simulator

nice-to-have12h

Test budget changes.

Multi-Account Mgmt

future25h

Handle teams.

Total Build Time: 150 hours

Database Schema

users

ColumnTypeNullable
iduuidNo
emailtextNo

accounts

ColumnTypeNullable
iduuidNo
user_iduuidNo
providertextNo
external_idtextNo

Relationships:

  • user_id references users(id)

campaigns

ColumnTypeNullable
iduuidNo
account_iduuidNo
current_cpifloatYes
predicted_cpifloatYes

Relationships:

  • account_id references accounts(id)

API Endpoints

POST
/api/accounts/connect

Connect ad account

🔒 Auth Required
POST
/api/campaigns/sync

Sync campaign data

🔒 Auth Required
POST
/api/optimize

Run optimization

🔒 Auth Required
GET
/api/dashboard

Get metrics

🔒 Auth Required
POST
/api/predict

CPI prediction

🔒 Auth Required

Tech Stack

Frontend
Next.js 14 + Tailwind + shadcn/ui
Backend
Next.js API routes
Database
Supabase Postgres
Auth
Supabase Auth
Payments
Stripe
Hosting
Vercel
Additional Tools
Supabase pgvector for MLCron jobs for syncs

Build Timeline

Week 1: Setup and Connect

40h
  • Auth
  • Account connect
  • Basic sync

Week 2: ML Optimizer

55h
  • CPI predictor
  • Auto-bid logic
  • Dashboard

Week 3: Auditor and Alerts

45h
  • Campaign audit
  • Alerts
  • Reports

Week 4: Integrate and Test

35h
  • Payments
  • E2E tests
  • Landing
Total Timeline: 4 weeks • 175 hours

Pricing Tiers

Free

$0/mo

No auto

  • Monitor 1 account
  • Predictions only

Pro

$25/mo

$10k/mo spend

  • Auto-optimize 3 accounts

Scale

$149/mo
  • Unlimited + alerts
  • Team access

Revenue Projections

MonthUsersConversionMRRARR
Month 11202.5%$75$900
Month 67007%$1,225$14,700

Unit Economics

$18
CAC
$450
LTV
3.5%
Churn
90%
Margin
LTV:CAC Ratio: 25.0xExcellent!

Landing Page Copy

Hunt Sub-$1 CPI Automatically for Your Mobile Game

ML automation across ad networks – save 30%+ on UA instantly.

Feature Highlights

Real-time bid tweaks
Indie-trained predictions
Pause waste auto
ROAS guarantees

Social Proof (Placeholders)

"'CPI from $2 to $0.80!' - Indie Studio"
"'Set it and forget.' - Solo"

First Three Customers

Target Unity Ads users via forum; Offer free month to Facebook Ads gamedev groups; Scrape recent UA tweets for DMs.

Launch Channels

Product Huntr/Unity2DMobile Dev DiscordTwitter #indiedev

SEO Keywords

mobile game CPI optimizerauto UA bidding toolindie ad automationreduce game acquisition costs

Competitive Analysis

$49/mo + %
Strength

Enterprise scale

Weakness

Too complex/expensive for indies

Our Advantage

Simple, indie-focused ML

🏰 Moat Strategy

Data flywheel from campaign optimizations.

⏰ Why Now?

2024 iOS changes spiked costs; automation demand explodes.

Risks & Mitigation

technicalmedium severity

API rate limits

Mitigation

Caching + webhooks

legallow severity

Ad platform TOS

Mitigation

Read-only automation

Validation Roadmap

pre-build10 days

Landing waitlist 100 signups

Success: 50+ interested

mvp14 days

Manual opt for 15 users

Success: 20% CPI drop avg

Pivot Options

  • General ecom ad optimizer
  • Analytics-only tool

Quick Stats

Build Time
175h
Target MRR (6 mo)
$6,000
Market Size
$800.0M
Features
8
Database Tables
3
API Endpoints
5