PromoLinkr

Cross-promo network that delivers 10k+ organic installs/month for indie mobile games at zero ad spend.

Score: 7.8/10FranceEasy BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Small mobile game teams face skyrocketing player acquisition costs that make sustaining their games unprofitable.

Solution

PromoLinkr matches small game teams for mutual user acquisition via in-game promo walls and rewarded videos. AI scores compatibility based on genre, geo, and LTV data for high-conversion swaps. Track installs, revenue lift, and automate ongoing partnerships to sustain growth profitably.

Target Audience

Small teams and indie developers building mobile games

Differentiator

AI matchmaking + revenue-share only model ensures fair, high-ROI exchanges without upfront costs.

Brand Voice

friendly

Features

Game Profile Setup

must-have10h

Enter game metrics, genres, target geos for matching.

AI Matchmaker

must-have25h

Finds 5-10 compatible partners weekly.

Promo Wall Integration

must-have15h

Copy-paste code for seamless in-game promos.

Install Tracking

must-have20h

Real-time attribution via SDK link.

Performance Dashboard

must-have18h

ROI metrics, LTV comparisons per partner.

Message Center

nice-to-have8h

Chat with partners for custom deals.

Bulk Promo Campaigns

nice-to-have12h

Schedule multi-game swaps.

Leaderboards

future15h

Top performers visibility.

Total Build Time: 123 hours

Database Schema

users

ColumnTypeNullable
iduuidNo
emailtextNo
team_sizeintYes

games

ColumnTypeNullable
iduuidNo
user_iduuidNo
genretextNo
target_geotext[]Yes

Relationships:

  • user_id references users(id)

matches

ColumnTypeNullable
iduuidNo
game_iduuidNo
partner_game_iduuidNo
statustextNo
installsintYes

Relationships:

  • game_id references games(id)
  • partner_game_id references games(id)

API Endpoints

GET
/api/matches

Get available matches

🔒 Auth Required
POST
/api/games

Create game profile

🔒 Auth Required
POST
/api/matches/accept/:id

Accept match

🔒 Auth Required
POST
/api/tracking/install

Log install event

GET
/api/dashboard

Fetch performance data

🔒 Auth Required

Tech Stack

Frontend
Next.js 14 + Tailwind + shadcn/ui
Backend
Next.js API routes
Database
Supabase Postgres
Auth
Supabase Auth
Payments
Stripe
Hosting
Vercel
Additional Tools
Supabase Edge Functions for matching AI

Build Timeline

Week 1: Auth and Profiles

35h
  • Signup
  • Game setup
  • Basic matching

Week 2: Matching Engine

45h
  • AI scoring
  • Match list
  • Accept flow

Week 3: Tracking and Dash

40h
  • Install tracking
  • Dashboard
  • Integration code gen

Week 4: Payments and Launch

30h
  • Subscriptions
  • Landing
  • Beta test

Week 5: Polish

25h
  • Messaging
  • Deploy
Total Timeline: 5 weeks • 175 hours

Pricing Tiers

Free

$0/mo

Basic tracking

  • 5 matches/month

Pro

$25/mo

3 games

  • Unlimited matches
  • Advanced dashboard

Growth

$99/mo
  • All Pro + priority matching
  • Unlimited games
  • API access

Revenue Projections

MonthUsersConversionMRRARR
Month 1804%$80$960
Month 65009%$1,125$13,500

Unit Economics

$12
CAC
$400
LTV
5%
Churn
95%
Margin
LTV:CAC Ratio: 33.3xExcellent!

Landing Page Copy

Get 10k Organic Installs Free via Indie Cross-Promos

AI matches you with perfect partners – zero ad costs, pure revenue lift.

Feature Highlights

AI-powered matching
Real-time install tracking
Easy SDK integration
Proven 3x LTV boosts

Social Proof (Placeholders)

"'My best UA channel now!' - Solo Dev"
"'Scaled without ads.' - Team of 3"

First Three Customers

Email top 50 itch.io mobile games for beta; Post free access in r/playmygame; Network at indie Discord servers.

Launch Channels

Product Huntr/gamedevIndieHackersGameDev.net

SEO Keywords

indie game cross promomobile game user swaporganic UA for gamesfree game installs network

Competitive Analysis

AppLovin MAX

applovin.com
Rev share
Strength

Scale

Weakness

Big publishers only

Our Advantage

Indie-focused AI matching

🏰 Moat Strategy

Network effects – more games = better matches.

⏰ Why Now?

Ad costs soaring; indies seek organic alternatives post-Apple changes.

Risks & Mitigation

marketmedium severity

Low adoption due to trust

Mitigation

Seed with vetted betas

executionlow severity

Tracking fraud

Mitigation

IP checks + manual review

Validation Roadmap

pre-build5 days

Interview 20 devs on promo interest

Success: 15+ willing to beta

mvp21 days

Manual matches for 20 users

Success: Avg 1k installs/user

Pivot Options

  • General app promo network
  • In-game ad mediator

Quick Stats

Build Time
175h
Target MRR (6 mo)
$4,000
Market Size
$300.0M
Features
8
Database Tables
3
API Endpoints
5