Dead-simple accounting that auto-categorizes your expenses in seconds.
Solopreneurs and small business owners struggle with QuickBooks' steep learning curve and high costs, which make it unsuitable for their need for simple, affordable accounting.
SimpliBean replaces QuickBooks' complexity with an intuitive dashboard where you snap photos of receipts or import bank data, and AI instantly categorizes and tracks everything. Get profit/loss reports and tax-ready exports without learning curves or high fees. Perfect for solopreneurs who want accounting that just works.
Solopreneurs and small business owners needing simple, affordable accounting software
AI-powered expense categorization from photos/bank imports, no manual entry needed.
friendly
Upload receipt photos or CSV/bank imports; AI auto-tags and categorizes expenses.
Log sales/invoices manually or via integrations.
Real-time profit/loss, cash flow visuals.
Generate categorized reports for taxes.
Track business/personal separation.
One-click bank transaction import.
User-defined tags beyond AI defaults.
Camera scan from phone browser.
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| text | No | |
| subscription_tier | text | Yes |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| user_id | uuid | No |
| amount | int | No |
| category | text | No |
| date | timestamp | No |
| type | text | No |
| receipt_url | text | Yes |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| user_id | uuid | No |
| name | text | No |
| balance | int | No |
Relationships:
/api/transactionsAdd new transaction with AI categorization
/api/transactionsFetch user transactions
/api/reports/plGenerate P&L report
/api/auth/loginUser login
/api/subscribeCreate Stripe subscription
No AI, no exports
1 account
| Month | Users | Conversion | MRR | ARR |
|---|---|---|---|---|
| Month 1 | 100 | 2% | $30 | $360 |
| Month 6 | 800 | 5% | $600 | $7,200 |
Snap a photo, AI does the rest. Simple, affordable bookkeeping for solopreneurs.
Post in r/solopreneur and r/smallbusiness with a free beta invite link, offering personalized setup calls. DM 10 indie hackers from Twitter who complain about QuickBooks. Run $50 Facebook ad targeting 'solopreneur accounting'.
Full features
Steep learning curve, expensive
AI simplicity at 1/2 price
Free tier
No AI, clunky mobile
Smarter AI categorization
AI-trained on user data for better categorization over time, user lock-in via transaction history.
Rise of solopreneurs post-pandemic + AI accessibility makes simple tools viable.
AI accuracy issues
Fallback to manual + user feedback loop
Low adoption
Free tier + targeted outreach
Build delays
Strict weekly milestones
Success: 80% confirm pain
Success: 50% retention
Success: 200 signups
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