NaijaPulse

Health scores + SMS retention sequences for Nigerian SaaS customer loyalty

Score: 8.2/10NigeriaMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

SaaS entrepreneurs targeting Nigerian businesses are facing massive customer churn as companies slash subscriptions to cut costs during inflation and recession.

Solution

NaijaPulse scores customer health using local signals like login streaks and Naira spend, triggering personalized SMS sequences to re-engage at-risk users. Tailored templates for Nigerian holidays and economy, integrating seamlessly with your stack to boost retention 35%.

Target Audience

SaaS entrepreneurs and founders selling to Nigerian SMBs

Differentiator

SMS-first with Yoruba/Hausa/Pidgin templates and CBN rate overlays – hyper-local.

Brand Voice

friendly

Features

Health Scoring

must-have22h

0-100 score per customer with trends

SMS Sequences

must-have20h

Drip campaigns triggered by score drops

Local Signals

must-have18h

Naira value, holiday adjustments

Customer Segments

must-have15h

Group by risk, location, usage

Template Library

must-have12h

50+ Nigerian-context messages

A/B SMS Testing

nice-to-have10h

Optimize open rates

Webhook Alerts

nice-to-have8h

Slack/Telegram notifications

Pidgin Translator

nice-to-have14h

Auto-localize messages

Total Build Time: 119 hours

Database Schema

users

ColumnTypeNullable
iduuidNo
emailtextNo
phonetextYes
created_attimestampNo

Relationships:

  • one-to-many with customers

customers

ColumnTypeNullable
iduuidNo
user_iduuidNo
external_idtextNo
health_scoreintNo
last_logintimestampYes

Relationships:

  • foreign key to users.id

sequences

ColumnTypeNullable
iduuidNo
user_iduuidNo
customer_iduuidNo
stepintNo
statustextNo

Relationships:

  • foreign key to users.id, customers.id

templates

ColumnTypeNullable
iduuidNo
user_iduuidYes
contenttextNo
languagetextNo

Relationships:

  • foreign key to users.id

API Endpoints

POST
/api/customers/sync

Import customer data

🔒 Auth Required
GET
/api/health/scores

Latest scores

🔒 Auth Required
POST
/api/sequences/trigger

Start SMS drip

🔒 Auth Required
GET
/api/templates

List/edit templates

🔒 Auth Required
GET
/api/segments

Customer groups

🔒 Auth Required

Tech Stack

Frontend
Next.js 14 + Tailwind CSS + shadcn/ui
Backend
Next.js API routes + Supabase
Database
Supabase Postgres
Auth
Supabase Auth
Payments
Stripe
Hosting
Vercel
Additional Tools
Africa's Talking SMS APICron for scoring

Build Timeline

Week 1: Auth and data import

30h
  • Signup
  • CSV upload

Week 2: Health scoring

35h
  • Algorithm
  • Dashboard

Week 3: SMS sequences

40h
  • API integration
  • Triggers

Week 4: Templates and segments

30h
  • Library
  • Grouping

Week 5: Testing and reports

25h
  • Polish

Week 6: Local features

20h
  • Languages
  • Holidays
Total Timeline: 6 weeks • 180 hours

Pricing Tiers

Free

$0/mo

Manual SMS

  • 100 customers
  • Basic scores
  • 5 sequences/mo

Pro

$20/mo

Unlimited sequences

  • 1k customers
  • Auto SMS
  • Templates
  • Segments

Enterprise

$89/mo

Unlimited

  • All Pro + Custom signals
  • Priority SMS
  • Exports

Revenue Projections

MonthUsersConversionMRRARR
Month 1606%$72$864
Month 635011%$770$9,240

Unit Economics

$45
CAC
$500
LTV
4%
Churn
82%
Margin
LTV:CAC Ratio: 11.1xExcellent!

Landing Page Copy

Score Customers, Send SMS, Save Subscriptions

Nigerian-tuned health monitoring + local SMS to fight churn in recessions.

Feature Highlights

Health Scores
SMS Drips
Pidgin Templates
Naira Signals
Easy Integrations

Social Proof (Placeholders)

"'SMS brought back 25% at-risk' – Naija SaaS"
"'Perfect for local market' – Founder"

First Three Customers

Run Twitter poll on Nigerian SMB churn, offer free health audit via Google Form upload, follow up with SMS demo results.

Launch Channels

Product Huntr/SaaSTechCabalLinkedIn Nigeria SaaS

SEO Keywords

saas customer health scoresms retention nigerianigeria saas churn toolcustomer engagement sms

Competitive Analysis

Customer.io

customer.io
$150+/mo
Strength

Email automations

Weakness

No SMS focus or local

Our Advantage

SMS + Nigeria signals at 1/10th cost

Mixpanel

mixpanel.com
$25+/mo
Strength

Analytics

Weakness

No automations

Our Advantage

Actionable sequences

🏰 Moat Strategy

Curated library of high-converting Nigerian SMS templates from user data

⏰ Why Now?

SMS usage exploding in Nigeria amid email fatigue; perfect for recession retention.

Risks & Mitigation

technicalmedium severity

SMS deliverability

Mitigation

Multiple providers

marketlow severity

Data privacy concerns

Mitigation

GDPR-compliant + local consent

executionmedium severity

Scoring accuracy

Mitigation

User feedback loops

Validation Roadmap

pre-build7 days

Validate with 20 founder calls

Success: 10 pain confirmed

mvp14 days

Excel-based scoring tool

Success: 5 trials

launch21 days

Twitter launch thread

Success: 200 visits

growth30 days

Content on churn

Success: 15% conv

Pivot Options

  • Pure SMS marketer
  • Analytics for African markets

Quick Stats

Build Time
180h
Target MRR (6 mo)
$900
Market Size
$45.0M
Features
8
Database Tables
4
API Endpoints
5
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