Health scores + SMS retention sequences for Nigerian SaaS customer loyalty
SaaS entrepreneurs targeting Nigerian businesses are facing massive customer churn as companies slash subscriptions to cut costs during inflation and recession.
NaijaPulse scores customer health using local signals like login streaks and Naira spend, triggering personalized SMS sequences to re-engage at-risk users. Tailored templates for Nigerian holidays and economy, integrating seamlessly with your stack to boost retention 35%.
SaaS entrepreneurs and founders selling to Nigerian SMBs
SMS-first with Yoruba/Hausa/Pidgin templates and CBN rate overlays – hyper-local.
friendly
0-100 score per customer with trends
Drip campaigns triggered by score drops
Naira value, holiday adjustments
Group by risk, location, usage
50+ Nigerian-context messages
Optimize open rates
Slack/Telegram notifications
Auto-localize messages
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| text | No | |
| phone | text | Yes |
| created_at | timestamp | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| user_id | uuid | No |
| external_id | text | No |
| health_score | int | No |
| last_login | timestamp | Yes |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| user_id | uuid | No |
| customer_id | uuid | No |
| step | int | No |
| status | text | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| user_id | uuid | Yes |
| content | text | No |
| language | text | No |
Relationships:
/api/customers/syncImport customer data
/api/health/scoresLatest scores
/api/sequences/triggerStart SMS drip
/api/templatesList/edit templates
/api/segmentsCustomer groups
Manual SMS
Unlimited sequences
Unlimited
| Month | Users | Conversion | MRR | ARR |
|---|---|---|---|---|
| Month 1 | 60 | 6% | $72 | $864 |
| Month 6 | 350 | 11% | $770 | $9,240 |
Nigerian-tuned health monitoring + local SMS to fight churn in recessions.
Run Twitter poll on Nigerian SMB churn, offer free health audit via Google Form upload, follow up with SMS demo results.
Email automations
No SMS focus or local
SMS + Nigeria signals at 1/10th cost
Analytics
No automations
Actionable sequences
Curated library of high-converting Nigerian SMS templates from user data
SMS usage exploding in Nigeria amid email fatigue; perfect for recession retention.
SMS deliverability
Multiple providers
Data privacy concerns
GDPR-compliant + local consent
Scoring accuracy
User feedback loops
Success: 10 pain confirmed
Success: 5 trials
Success: 200 visits
Success: 15% conv
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