Private listing network for agents to share exclusives without public exposure
Solo proptech founders can't gain traction for their property listing apps because real estate agents stick to entrenched platforms like Zillow.
Agents create and share pocket listings only within trusted networks, bypassing Zillow's public feeds. Founders gain traction by offering secure collaboration tools that big platforms lack. Agents build direct leads through private connections, driving adoption of your proptech app.
Solo proptech founders developing property listing apps targeted at real estate agents
Agent-exclusive private sharing with network controls, no public listings or ad clutter
professional
Secure signup/login with email verification
Agents set bio, license, regions served
Upload photos, details, price for private listings
Invite/connect with other agents for sharing
Browse network listings by location/price/type
Track listing views, inquiries, leads
Update status, price, details anytime
Auto-generate compelling listing text
Direct chat for listing discussions
Installable app for on-the-go access
Pull basic MLS data
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| text | No | |
| name | text | No |
| license | text | Yes |
| created_at | timestamp | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| user_id | uuid | No |
| title | text | No |
| description | text | Yes |
| price | int | Yes |
| images | json | Yes |
| status | text | No |
| created_at | timestamp | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| inviter_id | uuid | No |
| invited_id | uuid | No |
| status | text | No |
| created_at | timestamp | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| listing_id | uuid | No |
| viewer_id | uuid | No |
| created_at | timestamp | No |
Relationships:
/api/auth/signupCreate new user account
/api/profileFetch user profile
/api/profileUpdate profile
/api/listingsCreate new listing
/api/listingsList user/network listings
/api/listings/:idUpdate listing
/api/network/inviteSend network invite
/api/analytics/:listingIdGet listing views/leads
No AI tools, limited invites
1 user
5 team members
| Month | Users | Conversion | MRR | ARR |
|---|---|---|---|---|
| Month 1 | 100 | 3% | $57 | $684 |
| Month 6 | 800 | 6% | $912 | $10,944 |
Share exclusives securely with your agent network and convert leads faster in your custom proptech app.
DM 50 local agents on LinkedIn with a free Pro trial offer, highlighting private sharing demo. Follow up with personalized video walkthroughs. Convert the first responders by solving their specific Zillow pain points.
Massive traffic
Public exposure, high competition
Private, direct agent-to-agent no fees
CRM integration
Complex, not network-focused
Simple private sharing at lower price
Network effects: more agents join for larger private pools, data on connections builds stickiness
Hot market for pocket listings amid inventory shortages; agents avoid public platforms' bidding wars
Agents reluctant to invite networks
Seed with local meetups, free trials
Image storage costs spike
Supabase optimized storage, compression
MLS compliance issues
Disclaimer, no direct MLS pull initially
Success: 10 express interest in private tool
Success: 3 active weekly
Success: 5% conv to paid
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