AgentVault

Private listing network for agents to share exclusives without public exposure

Score: 8.1/10FranceMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Solo proptech founders can't gain traction for their property listing apps because real estate agents stick to entrenched platforms like Zillow.

Solution

Agents create and share pocket listings only within trusted networks, bypassing Zillow's public feeds. Founders gain traction by offering secure collaboration tools that big platforms lack. Agents build direct leads through private connections, driving adoption of your proptech app.

Target Audience

Solo proptech founders developing property listing apps targeted at real estate agents

Differentiator

Agent-exclusive private sharing with network controls, no public listings or ad clutter

Brand Voice

professional

Features

User Authentication

must-have4h

Secure signup/login with email verification

Profile Management

must-have6h

Agents set bio, license, regions served

Create Listing

must-have12h

Upload photos, details, price for private listings

Network Invites

must-have8h

Invite/connect with other agents for sharing

Search & Filter Listings

must-have10h

Browse network listings by location/price/type

View Analytics

must-have6h

Track listing views, inquiries, leads

Listing Edits

must-have5h

Update status, price, details anytime

AI Description Generator

nice-to-have8h

Auto-generate compelling listing text

In-App Messaging

nice-to-have12h

Direct chat for listing discussions

PWA Mobile Support

nice-to-have10h

Installable app for on-the-go access

MLS Integration

future20h

Pull basic MLS data

Total Build Time: 101 hours

Database Schema

users

ColumnTypeNullable
iduuidNo
emailtextNo
nametextNo
licensetextYes
created_attimestampNo

Relationships:

  • listings.user_id -> users.id
  • networks.inviter_id -> users.id
  • networks.invited_id -> users.id

listings

ColumnTypeNullable
iduuidNo
user_iduuidNo
titletextNo
descriptiontextYes
priceintYes
imagesjsonYes
statustextNo
created_attimestampNo

Relationships:

  • user_id -> users.id

networks

ColumnTypeNullable
iduuidNo
inviter_iduuidNo
invited_iduuidNo
statustextNo
created_attimestampNo

Relationships:

  • inviter_id -> users.id
  • invited_id -> users.id

views

ColumnTypeNullable
iduuidNo
listing_iduuidNo
viewer_iduuidNo
created_attimestampNo

Relationships:

  • listing_id -> listings.id
  • viewer_id -> users.id

API Endpoints

POST
/api/auth/signup

Create new user account

GET
/api/profile

Fetch user profile

🔒 Auth Required
PUT
/api/profile

Update profile

🔒 Auth Required
POST
/api/listings

Create new listing

🔒 Auth Required
GET
/api/listings

List user/network listings

🔒 Auth Required
PUT
/api/listings/:id

Update listing

🔒 Auth Required
POST
/api/network/invite

Send network invite

🔒 Auth Required
GET
/api/analytics/:listingId

Get listing views/leads

🔒 Auth Required

Tech Stack

Frontend
Next.js 14 + Tailwind CSS + shadcn/ui + Uploadthing
Backend
Next.js API routes + Supabase Edge Functions
Database
Supabase Postgres
Auth
Supabase Auth
Payments
Stripe
Hosting
Vercel
Additional Tools
Resend for emailsZod for validation

Build Timeline

Week 1: Project setup & core auth

40h
  • Repo setup
  • Auth flows
  • Basic dashboard UI
  • DB schema

Week 2: Profile & listings CRUD

35h
  • Profile mgmt
  • Create/edit listings
  • Image uploads

Week 3: Networking & search

30h
  • Invite system
  • Network search/filter

Week 4: Analytics & polish

30h
  • Views tracking
  • Dashboard analytics
  • Responsive UI

Week 5: Payments & nice-to-haves

25h
  • Stripe integration
  • AI desc gen
  • Messaging basics

Week 6: Testing & launch prep

20h
  • E2E tests
  • Landing page
  • Deploy
Total Timeline: 6 weeks • 196 hours

Pricing Tiers

Free

$0/mo

No AI tools, limited invites

  • 5 private listings
  • Basic network (10 agents)
  • View analytics

Pro

$19/mo

1 user

  • Unlimited listings
  • Unlimited network
  • Full analytics
  • AI descriptions

Agency

$49/mo

5 team members

  • All Pro + team seats
  • Messaging
  • Priority support

Revenue Projections

MonthUsersConversionMRRARR
Month 11003%$57$684
Month 68006%$912$10,944

Unit Economics

$25
CAC
$285
LTV
4%
Churn
92%
Margin
LTV:CAC Ratio: 11.4xExcellent!

Landing Page Copy

Unlock Private Listings: Ditch Zillow's Public Chaos

Share exclusives securely with your agent network and convert leads faster in your custom proptech app.

Feature Highlights

Private network sharing
Unlimited listings on Pro
Built-in analytics
Agent-first design

Social Proof (Placeholders)

"'Finally, listings stay private!' - Agent Jane D."
"'Doubled my leads overnight.' - Broker Mike S."

First Three Customers

DM 50 local agents on LinkedIn with a free Pro trial offer, highlighting private sharing demo. Follow up with personalized video walkthroughs. Convert the first responders by solving their specific Zillow pain points.

Launch Channels

Product HuntIndie Hackersr/RealEstateLinkedIn Real Estate GroupsAgent forums

SEO Keywords

private agent listing networkpocket listings app for realtorsexclusive real estate sharing tool

Competitive Analysis

Zillow Premier Agent

zillow.com
Lead fees $20-60/lead
Strength

Massive traffic

Weakness

Public exposure, high competition

Our Advantage

Private, direct agent-to-agent no fees

Sierra Interactive

sierrainteractive.com
$100+/mo
Strength

CRM integration

Weakness

Complex, not network-focused

Our Advantage

Simple private sharing at lower price

🏰 Moat Strategy

Network effects: more agents join for larger private pools, data on connections builds stickiness

⏰ Why Now?

Hot market for pocket listings amid inventory shortages; agents avoid public platforms' bidding wars

Risks & Mitigation

marketmedium severity

Agents reluctant to invite networks

Mitigation

Seed with local meetups, free trials

technicallow severity

Image storage costs spike

Mitigation

Supabase optimized storage, compression

legalmedium severity

MLS compliance issues

Mitigation

Disclaimer, no direct MLS pull initially

Validation Roadmap

pre-build7 days

Interview 20 agents on Zillow pains

Success: 10 express interest in private tool

mvp14 days

Beta with 5 agents, track usage

Success: 3 active weekly

launch7 days

PH launch, 100 signups

Success: 5% conv to paid

Pivot Options

  • Expand to broker teams
  • Add buyer matching
  • Focus on commercial RE

Quick Stats

Build Time
196h
Target MRR (6 mo)
$2,000
Market Size
$500.0M
Features
11
Database Tables
4
API Endpoints
8
AgentVault - Complete Startup Blueprint | Startup Tribunal | StartupTribunal