PocketProp

Off-market pocket listings hub for agents closing exclusive deals

Score: 8.1/10FranceMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Solo proptech founders can't gain traction for their property listing apps because real estate agents stick to entrenched platforms like Zillow.

Solution

Dedicated platform for pocket/off-market properties with buyer matching. Agents post discreetly, connect directly with qualified buyers/agents. Founders differentiate from Zillow by focusing on high-value, private deals driving loyalty.

Target Audience

Solo proptech founders developing property listing apps targeted at real estate agents

Differentiator

Off-market only with AI buyer-agent matching, no public listings

Brand Voice

edgy

Features

Stealth Listing Post

must-have10h

Create off-market listings with privacy tiers

Buyer Matching

must-have12h

AI matches listings to registered buyer prefs

Direct Connect

must-have8h

In-app offers and scheduling

Qualified Buyer Signup

must-have7h

Buyers submit prefs/proof for access

Deal Pipeline

must-have9h

Track from match to close

Privacy Controls

must-have6h

Set view-only, NDA gates

Commission Split Tools

must-have5h

Co-broke agreements templates

Virtual Tour Embed

nice-to-have7h

Matterport/YouTube integration

Deal Analytics

nice-to-have9h

Conversion rates, match success

Referral Rewards

nice-to-have8h

Earn credits for successful intros

Mobile Notifications

future12h

Push for new matches

Total Build Time: 93 hours

Database Schema

users

ColumnTypeNullable
iduuidNo
emailtextNo
roletextNo
verifiedboolNo
created_attimestampNo

Relationships:

  • listings.user_id -> users.id
  • matches.user_id -> users.id

listings

ColumnTypeNullable
iduuidNo
user_iduuidNo
titletextNo
privacy_tiertextNo
buyer_prefsjsonYes
statustextNo
created_attimestampNo

Relationships:

  • user_id -> users.id

buyer_prefs

ColumnTypeNullable
iduuidNo
user_iduuidNo
budget_minintYes
location_prefsjsonYes

Relationships:

  • user_id -> users.id

matches

ColumnTypeNullable
iduuidNo
listing_iduuidNo
buyer_iduuidNo
statustextNo
created_attimestampNo

Relationships:

  • listing_id -> listings.id
  • buyer_id -> users.id

API Endpoints

POST
/api/users/verify

Verify agent/buyer

🔒 Auth Required
POST
/api/listings/pocket

Create pocket listing

🔒 Auth Required
GET
/api/matches

Get user matches

🔒 Auth Required
POST
/api/buyer-prefs

Update buyer preferences

🔒 Auth Required
POST
/api/matches/:id/connect

Initiate contact

🔒 Auth Required
GET
/api/pipeline/:listingId

Deal pipeline status

🔒 Auth Required

Tech Stack

Frontend
Next.js 14 + Tailwind CSS + shadcn/ui + Uploadthing
Backend
Next.js API routes + Supabase Edge Functions
Database
Supabase Postgres
Auth
Supabase Auth
Payments
Stripe
Hosting
Vercel
Additional Tools
Resend for emailsZod for validationOpenAI for matching

Build Timeline

Week 1: Auth & user roles

40h
  • Dual role auth
  • Verification
  • DB

Week 2: Listings & prefs

35h
  • Pocket post
  • Buyer prefs UI

Week 3: Matching engine

35h
  • AI match logic
  • Matches view

Week 4: Pipeline & connect

30h
  • Direct connect
  • Pipeline tracker

Week 5: Payments & extras

25h
  • Stripe tiers
  • Tour embeds
  • Analytics

Week 6: Polish & launch

20h
  • Privacy gates
  • Tests
  • Deploy

Week 7: Optimizations

15h
  • Performance
  • Feedback iter

Week 8: Growth prep

10h
  • SEO
  • Email flows
Total Timeline: 8 weeks • 220 hours

Pricing Tiers

Free

$0/mo

No pipeline tools

  • 3 pocket listings
  • Basic matching

Pro

$20/mo

Solo agent

  • Unlimited listings
  • AI matching
  • Full pipeline

Enterprise

$99/mo

Unlimited

  • All Pro + teams
  • Custom matching
  • API

Revenue Projections

MonthUsersConversionMRRARR
Month 1804%$64$768
Month 67007%$980$11,760

Unit Economics

$35
CAC
$350
LTV
3.5%
Churn
91%
Margin
LTV:CAC Ratio: 10.0xExcellent!

Landing Page Copy

Pocket Listings That Close: Off-Market Domination

Match exclusives with ready buyers – skip Zillow's noise entirely.

Feature Highlights

AI-powered matches
Privacy-first sharing
Deal closing tools
Agent + buyer network

Social Proof (Placeholders)

"'Closed 3 off-markets in week 1.' - Elite Agent Alex."
"'Buyers love the exclusives.' - Investor Lisa P."

First Three Customers

Join off-market deal Facebook groups, post value-first content on pocket strategies, DM active posters with free Pro access. Host webinar on 'Zillow alternatives' to convert attendees.

Launch Channels

Product Huntr/RealEstateTechnologyIndie HackersFacebook RE groupsProptech Twitter

SEO Keywords

pocket listings platformoff market real estate appexclusive property deals for agents

Competitive Analysis

PocketListings.com

pocketlistings.com
Subscription $50/mo
Strength

Niche focus

Weakness

No matching/AI

Our Advantage

Smarter matches, lower price

Realtor.com

realtor.com
Lead gen fees
Strength

Brand

Weakness

Public only

Our Advantage

Pure off-market privacy

🏰 Moat Strategy

Two-sided network effects between agents/buyers; proprietary match data improves over time

⏰ Why Now?

Low inventory fuels off-market boom; agents seek fee-free exclusive channels

Risks & Mitigation

marketmedium severity

Buyers slow to qualify

Mitigation

Incentivize with early access

executionhigh severity

Matching accuracy low

Mitigation

Start rule-based, iter to AI

financiallow severity

Slow ramp due to niche

Mitigation

Low CAC via communities

Validation Roadmap

pre-build7 days

Validate with 10 agent interviews

Success: 7 confirm off-market volume

mvp14 days

Manual match beta

Success: 2 deals tracked

growth30 days

Referral program launch

Success: 20% referral signups

Pivot Options

  • Agent-only networking
  • Luxury focus
  • Commercial pockets

Quick Stats

Build Time
220h
Target MRR (6 mo)
$1,500
Market Size
$300.0M
Features
11
Database Tables
4
API Endpoints
6
PocketProp - Complete Startup Blueprint | Startup Tribunal | StartupTribunal