Off-market pocket listings hub for agents closing exclusive deals
Solo proptech founders can't gain traction for their property listing apps because real estate agents stick to entrenched platforms like Zillow.
Dedicated platform for pocket/off-market properties with buyer matching. Agents post discreetly, connect directly with qualified buyers/agents. Founders differentiate from Zillow by focusing on high-value, private deals driving loyalty.
Solo proptech founders developing property listing apps targeted at real estate agents
Off-market only with AI buyer-agent matching, no public listings
edgy
Create off-market listings with privacy tiers
AI matches listings to registered buyer prefs
In-app offers and scheduling
Buyers submit prefs/proof for access
Track from match to close
Set view-only, NDA gates
Co-broke agreements templates
Matterport/YouTube integration
Conversion rates, match success
Earn credits for successful intros
Push for new matches
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| text | No | |
| role | text | No |
| verified | bool | No |
| created_at | timestamp | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| user_id | uuid | No |
| title | text | No |
| privacy_tier | text | No |
| buyer_prefs | json | Yes |
| status | text | No |
| created_at | timestamp | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| user_id | uuid | No |
| budget_min | int | Yes |
| location_prefs | json | Yes |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| listing_id | uuid | No |
| buyer_id | uuid | No |
| status | text | No |
| created_at | timestamp | No |
Relationships:
/api/users/verifyVerify agent/buyer
/api/listings/pocketCreate pocket listing
/api/matchesGet user matches
/api/buyer-prefsUpdate buyer preferences
/api/matches/:id/connectInitiate contact
/api/pipeline/:listingIdDeal pipeline status
No pipeline tools
Solo agent
Unlimited
| Month | Users | Conversion | MRR | ARR |
|---|---|---|---|---|
| Month 1 | 80 | 4% | $64 | $768 |
| Month 6 | 700 | 7% | $980 | $11,760 |
Match exclusives with ready buyers – skip Zillow's noise entirely.
Join off-market deal Facebook groups, post value-first content on pocket strategies, DM active posters with free Pro access. Host webinar on 'Zillow alternatives' to convert attendees.
Niche focus
No matching/AI
Smarter matches, lower price
Brand
Public only
Pure off-market privacy
Two-sided network effects between agents/buyers; proprietary match data improves over time
Low inventory fuels off-market boom; agents seek fee-free exclusive channels
Buyers slow to qualify
Incentivize with early access
Matching accuracy low
Start rule-based, iter to AI
Slow ramp due to niche
Low CAC via communities
Success: 7 confirm off-market volume
Success: 2 deals tracked
Success: 20% referral signups
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