ROIForge

Benchmarked ROI templates to pitch energy solutions confidently.

Score: 7.7/10SLMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Small teams must run resource-draining custom pilots to prove ROI to skeptical enterprise energy teams.

Solution

ROIForge provides a library of plug-and-play ROI templates backed by anonymized enterprise pilot data. Customize with your solution details to create compelling, data-backed proposals. Eliminate guesswork and skepticism from energy buyers.

Target Audience

Resource-constrained small teams or startups selling energy solutions to enterprise energy teams

Differentiator

Crowd-sourced benchmarks from 500+ real pilots, updated monthly for latest energy trends.

Brand Voice

supportive

Features

Template Browser

must-have15h

Search and filter 50+ ROI templates by solution type.

Benchmark Database

must-have18h

View anonymized ROI stats from similar pilots.

Customizer Editor

must-have20h

Edit templates with your data for personalized ROIs.

Proposal Builder

must-have15h

Assemble multi-page proposals with charts and benchmarks.

Export Options

must-have10h

Download as PDF, PPT, or shareable link.

Version History

nice-to-have8h

Track changes to templates and proposals.

AI Suggestions

nice-to-have15h

Get auto-filled params based on benchmarks.

Collaboration

nice-to-have10h

Real-time co-editing with team.

Total Build Time: 111 hours

Database Schema

users

ColumnTypeNullable
iduuidNo
emailtextNo
tiertextYes

templates

ColumnTypeNullable
iduuidNo
user_iduuidYes
nametextNo
contentjsonbNo
viewsintNo

Relationships:

  • user_id -> users.id (public templates null)

benchmarks

ColumnTypeNullable
iduuidNo
solution_typetextNo
avg_roifloatNo
updated_attimestampNo

proposals

ColumnTypeNullable
iduuidNo
user_iduuidNo
template_iduuidYes

Relationships:

  • user_id -> users.id
  • template_id -> templates.id

API Endpoints

GET
/api/templates

Search templates

POST
/api/templates/:id/fork

Create user copy

🔒 Auth Required
GET
/api/benchmarks

Fetch benchmarks by type

POST
/api/proposals

Save proposal

🔒 Auth Required
GET
/api/proposals/:id/export

Generate export

🔒 Auth Required

Tech Stack

Frontend
Next.js 14 + Tailwind + shadcn/ui + React Hook Form
Backend
Next.js API
Database
Supabase Postgres
Auth
Supabase Auth
Payments
Stripe
Hosting
Vercel
Additional Tools
Puppeteer for PDF/PPTPrisma ORM

Build Timeline

Week 1: Setup and templates

20h
  • Auth/DB
  • Template CRUD
  • Landing

Week 2: Benchmarks and editor

25h
  • Benchmark data
  • Editor UI
  • Forking

Week 3: Proposals and export

25h
  • Proposal builder
  • Exports
  • Dashboard

Week 4: Integrations

20h
  • Payments
  • Flows
  • Polish

Week 5: Nice-to-haves

15h
  • AI, collab
  • Testing
Total Timeline: 5 weeks • 120 hours

Pricing Tiers

Free

$0/mo
  • 10 templates
  • Basic benchmarks
  • 1 export/mo

Pro

$25/mo
  • Unlimited templates
  • Full benchmarks
  • Unlimited exports

Enterprise

$99/mo
  • All Pro + Custom benchmarks
  • White-label
  • API

Revenue Projections

MonthUsersConversionMRRARR
Month 11503%$112$1,344
Month 61,0006%$1,500$18,000

Unit Economics

$35
CAC
$450
LTV
4%
Churn
93%
Margin
LTV:CAC Ratio: 12.9xExcellent!

Landing Page Copy

Forge ROI Proof That Wins Energy Deals

Templates + benchmarks = skeptical enterprises convinced.

Feature Highlights

50+ energy templates
Real pilot benchmarks
Easy customizer
Proposals ready to send

Social Proof (Placeholders)

"'Templates closed 3 deals fast.' - HVAC Startup"
"'Benchmarks built instant trust.' - Consultant"

First Three Customers

Email list from Energy Startup Slack/Discord; Run $100 LinkedIn ads to 'energy sales'; Free access to first 3 who DM on Twitter #Cleantech.

Launch Channels

Product Huntr/SaaSIndie HackersTwitter Cleantech

SEO Keywords

energy ROI templatesenterprise energy benchmarksROI proposal generator energypilot ROI benchmarks

Competitive Analysis

GreenMetrics

greenmetrics.io
$35/mo
Strength

General green calcs

Weakness

No templates or benchmarks

Our Advantage

Energy-focused with real data

DealCloser

dealcloser.app
Freemium
Strength

Proposal tool

Weakness

Generic, no energy data

Our Advantage

Specialized benchmarks

🏰 Moat Strategy

Growing benchmark dataset from user contributions creates data moat.

⏰ Why Now?

Enterprise sustainability goals require fast, credible ROI data amid regulatory pressures.

Risks & Mitigation

executionmedium severity

Poor template quality

Mitigation

Curate initial set, user ratings

marketlow severity

Users prefer custom data

Mitigation

Easy customization

Validation Roadmap

pre-build5 days

Survey 20 sales teams

Success: 80% WOY templates

mvp28 days

50 users, 15 paid

Success: Exports >50

Pivot Options

  • General B2B proposal tool
  • Solar-only benchmarks

Quick Stats

Build Time
120h
Target MRR (6 mo)
$1,500
Market Size
$750.0M
Features
8
Database Tables
4
API Endpoints
5
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