TierForge

A/B test pricing tiers live on your SaaS site to find the small biz sweet spot

Score: 8.0/10United StatesMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

SaaS founders struggle to price their product for small businesses: too low fails to cover bills, too high drives customers to free tools or spreadsheets.

Solution

TierForge embeds invisible A/B tests on your pricing page, tracking conversions from small business visitors without code changes. It analyzes heatmap and session data to recommend winning tiers that balance revenue and accessibility over spreadsheets. Auto-switches to optimal pricing based on real user behavior.

Target Audience

Indie SaaS founders and small SaaS teams building tools for small businesses

Differentiator

Zero-code embed for indie devs + small biz conversion optimization using psychographic segmentation.

Brand Voice

friendly

Features

Embed Script

must-have12h

One-line JS snippet for instant A/B testing.

Variant Builder

must-have18h

Drag-drop to create pricing tier variants.

Real-time Analytics

must-have20h

Live dashboards for conv rates and revenue sim.

Auto-Optimizer

must-have15h

AI picks winner and deploys.

Visitor Insights

must-have14h

Segment small biz vs enterprise behavior.

Heatmaps

nice-to-have10h

Visual click tracking on tiers.

Alert System

nice-to-have8h

Email on statistical significance.

Multi-site

nice-to-have7h

Track multiple landing pages.

Total Build Time: 104 hours

Database Schema

users

ColumnTypeNullable
iduuidNo
emailtextNo
sitesjsonbYes

tests

ColumnTypeNullable
iduuidNo
user_iduuidNo
site_urltextNo
statustextNo

Relationships:

  • user_id references users(id)

events

ColumnTypeNullable
iduuidNo
test_iduuidNo
variant_idtextNo
event_typetextNo
timestamptimestampNo

Relationships:

  • test_id references tests(id)

variants

ColumnTypeNullable
iduuidNo
test_iduuidNo
tiers_jsonjsonbNo

Relationships:

  • test_id references tests(id)

API Endpoints

POST
/api/track

Log visitor events

GET
/api/tests

List user tests

🔒 Auth Required
POST
/api/tests

Create test

🔒 Auth Required
POST
/api/optimize/:id

Run optimizer

🔒 Auth Required

Tech Stack

Frontend
Next.js 14 + Tailwind + shadcn/ui
Backend
Next.js API routes
Database
Supabase Postgres
Auth
Supabase Auth
Payments
Stripe
Hosting
Vercel
Additional Tools
PostHog for analyticsVercel Analytics

Build Timeline

Week 1: Auth and embed script

28h
  • Tracking pixel
  • Basic dashboard

Week 2: Variant UI and events

32h
  • Builder
  • Event ingestion

Week 3: Analytics and optimizer

28h
  • Charts
  • AI logic

Week 4: Polish and launch prep

22h
  • Payments
  • Landing

Week 5: Beta features

12h
  • Heatmaps

Week 6: Testing

10h
  • Full QA
Total Timeline: 6 weeks • 152 hours

Pricing Tiers

Free

$0/mo

1000 events/mo

  • 1 test
  • Basic analytics

Pro

$25/mo

10k events/mo

  • Unlimited tests
  • Auto-optimize
  • Insights

Growth

$99/mo

Unlimited

  • All Pro
  • Heatmaps
  • Priority support

Revenue Projections

MonthUsersConversionMRRARR
Month 11501.5%$38$456
Month 69003.5%$631$7,572

Unit Economics

$35
CAC
$550
LTV
6%
Churn
90%
Margin
LTV:CAC Ratio: 15.7xExcellent!

Landing Page Copy

Test Pricing Tiers Without Guessing

Embed, A/B test, win – perfect prices for small biz customers.

Feature Highlights

Zero code
Live insights
Auto-winners
Small biz focus

Social Proof (Placeholders)

"'10% lift overnight!' – Solo Founder"
"'Beats spreadsheets easy.' – SaaS Team"

First Three Customers

Share embed demo on Twitter to SaaS builders, join r/Entrepreneur pricing threads offering free tests, email list from Indie Hackers directory.

Launch Channels

Product Huntr/indiehackersTwitter SaaSHacker News

SEO Keywords

SaaS pricing A/B testpricing page optimizertest SaaS tiers toolsmall business pricing experiment

Competitive Analysis

ConvertKit Pricing Tests

convertkit.com
Included in $29+
Strength

Email focus

Weakness

Not SaaS pricing specific

Our Advantage

Dedicated pricing A/B

Optimizely

optimizely.com
Enterprise $50k+
Strength

Powerful

Weakness

Overkill for indies

Our Advantage

$25 embed simplicity

🏰 Moat Strategy

Data network effects from aggregated A/B tests improving optimizer AI.

⏰ Why Now?

Rise of no-code analytics; SaaS saturation demands conversion optimization.

Risks & Mitigation

technicalmedium severity

Event tracking privacy

Mitigation

GDPR compliant, anonymized

executionlow severity

Low traffic sites slow tests

Mitigation

Simulate data for demos

Validation Roadmap

pre-build4 days

Run manual poll on pricing tests needed

Success: 40+ yes votes

mvp21 days

10 beta sites

Success: 20% revenue lift avg

Pivot Options

  • General CRO tool
  • Landing page A/B tester

Quick Stats

Build Time
152h
Target MRR (6 mo)
$1,500
Market Size
$800.0M
Features
8
Database Tables
4
API Endpoints
4
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