Automated CS playbooks that onboard and retain enterprise retail chains on autopilot.
Indie retailtech founders cannot scale customer success for enterprise retail chains without building a massive, cash-burning team.
ScalePlay turns founder CS playbooks into automated workflows with templates for retail onboarding, training, and upsell. Chains progress through steps via email sequences and in-app nudges, tracked in a central dashboard. Founders monitor multiple chains without manual check-ins.
Indie retailtech founders serving enterprise retail chains
Pre-built retail playbook library (e.g., POS setup, inventory workflows) with A/B testing.
supportive
Visual editor for workflows.
10+ pre-made playbooks for chains.
Email + in-app tasks for chains.
Dashboard of chain stages.
Test playbook variants.
Zapier for retail tools.
SMS follow-ups.
Assign tasks to CS hires.
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| text | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| user_id | uuid | No |
| name | text | No |
| steps | jsonb | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| playbook_id | uuid | No |
| chain_name | text | No |
| current_step | int | No |
| status | text | No |
| updated_at | timestamp | No |
Relationships:
/api/playbooksCreate playbook
/api/chain-runs/:id/advanceAdvance chain step
/api/runsList chain progress
/api/templatesFetch retail templates
5 chains
50 chains/mo
Unlimited
| Month | Users | Conversion | MRR | ARR |
|---|---|---|---|---|
| Month 1 | 35 | 6% | $60 | $720 |
| Month 6 | 180 | 11% | $500 | $6,000 |
Onboard, train, upsell with pre-built workflows.
Share playbook Figma prototype in Indie Hackers 'Retail SaaS' thread, recruit beta users. Cold email 30 founders from Product Hunt retail launches. Offer custom template build for first 3.
Email automation
No workflow visuals or retail focus
Playbook-centric, cheaper, retail-optimized
Library of battle-tested retail playbooks grows with users.
Indie retailtech hitting enterprise scale amid labor shortages.
Founders prefer manual CS
ROI calculator on LP
Email costs spike
Tiered limits
Success: 80% reuse templates
Success: 50% chains finish
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