Personalized liability coverage plans starting at $25/mo for margin-tight businesses
Small business owners face high costs and complexity when obtaining business liability insurance, with quotes that erode slim margins and lack clear coverage details.
Answer a 2-min risk quiz, and RiskShieldEasy builds a custom coverage blueprint with vetted low-cost providers. It simulates scenarios like lawsuits to show real protection value, and handles application pre-fill for seamless signup. Ongoing monitoring adjusts plans as risks evolve.
Small business owners operating on slim profit margins
Interactive risk simulator tying coverage to specific small biz threats like slips or cyber
friendly/supportive
10-question assessment for custom profile
Visualize claim payouts for your scenarios
Generates 3 tiered plans with providers
Pre-populates insurer forms
Monthly risk score updates
Pre-built risks by industry
Connect with peers for bulk rates
AI-estimated odds based on data
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| text | No | |
| risk_score | int | Yes |
| created_at | timestamp | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| user_id | uuid | No |
| name | text | No |
| monthly_cost | int | No |
| status | text | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| user_id | uuid | No |
| quiz_answers | text | No |
| scenarios | text | Yes |
Relationships:
/api/quizProcess quiz and generate risk score
/api/plansList user's plans
/api/simulateRun coverage scenarios
/api/monitorUpdate risk profile
No plans
Solo
None
| Month | Users | Conversion | MRR | ARR |
|---|---|---|---|---|
| Month 1 | 180 | 4% | $180 | $2,160 |
| Month 6 | 1,100 | 7% | $1,925 | $23,100 |
Quiz-based custom plans protect what matters without breaking your margins
Target industry Facebook groups (e.g., food trucks) with free quizzes; cold email from Crunchbase small biz lists; collaborate with biz coaches for referrals.
Established brand
Generic quoting
Interactive risk sims
Marketplace
No personalization
Quiz-driven blueprints
User risk data aggregation for better sim accuracy + network for group rates
Increased lawsuits + gen AI for sims enable precise personalization
Over-reliance on quiz accuracy
Validate with data
Provider affiliate dependency
Diversify partners
Complex sim logic
MVP simple scenarios
Success: 90% prefer custom
Success: 15% retention
Success: 500 users
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