Curated benefits marketplace + advisor for solo freelancers.
Freelancers cannot easily access affordable health benefits and retirement plans reserved for traditional employees due to the lack of a seamless HRTech platform.
SoloPerks is a personalized marketplace matching freelancers to health, retirement, and perks like dental/LI with AI advisor chats. It compares plans side-by-side, handles applications, and tracks everything in a unified HR dashboard. Focus on $5K+ earners for premium options.
Independent freelancers and solo gig workers billing $5K+/month without employer benefits
AI advisor bot trained on freelancer-specific scenarios for instant recommendations.
friendly
Quick quiz for personalized recommendations.
Filter/search health/retire/perks plans.
Chatbot for plan advice and comparisons.
Status updates on all applications.
Overview of active benefits and costs.
Interactive plan comparator.
Automated yearly benefit audits.
User reviews on benefits.
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| text | No | |
| income | int | No |
| preferences | text | Yes |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| name | text | No |
| type | text | No |
| price | int | No |
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| user_id | uuid | No |
| benefit_id | uuid | No |
| status | text | No |
Relationships:
/api/recommendationsGet quiz-based recs
/api/chat/advisorAI chat query
/api/applicationsApply to benefit
/api/dashboardUser benefits overview
/api/benefitsList marketplace
No AI chat
| Month | Users | Conversion | MRR | ARR |
|---|---|---|---|---|
| Month 1 | 250 | 2.5% | $187.5 | $2,250 |
| Month 6 | 1,500 | 7% | $3,150 | $37,800 |
AI matches health, retirement & perks – apply in minutes.
Run targeted Facebook ads to $5K+ freelancers; Guest post on FreelancersUnion blog with trial link; Cold email from Hunter.io solopreneur lists.
Advocacy
Limited options, slow
AI speed + broader marketplace
AI improving with user queries/data
Remote work surge; freelancers seeking employee-like perks as costs rise.
AI hallucination in advice
Prompt engineering + human review
Provider partnerships slow
Start with affiliates
Success: 50 signups/week
Success: 200 upvotes
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