ChurnGuardUnity

AI predicts and prevents player churn in your Unity games.

Score: 7.7/10FranceHard BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Small gaming businesses lack user-friendly analytics tools to track player retention and churn in Unity-based games.

Solution

Upload Unity telemetry or use our SDK to get AI-driven churn predictions and personalized retention strategies. Dashboards highlight at-risk players with automated playbooks like re-engagement emails. Small studios boost LTV without data science expertise.

Target Audience

Small gaming businesses and indie developers building Unity-based games

Differentiator

AI-powered churn forecasts with actionable playbooks, not just raw metrics – first Unity-specific ML model for indies.

Brand Voice

supportive

Features

AI Churn Predictor

must-have30h

ML model scores players on churn risk daily.

Retention Playbooks

must-have20h

Auto-generated strategies like discounts for churn risks.

Player Segments

must-have18h

Group players by behavior for targeted insights.

Unity Event SDK

must-have22h

Send login/purchase data to train models.

Risk Dashboard

must-have25h

Top at-risk players list with trends.

Benchmarking

nice-to-have15h

Compare your churn to indie averages.

Integration Zapier

nice-to-have12h

Connect to email/CRM tools.

What-if Simulator

nice-to-have18h

Test retention tweaks.

Total Build Time: 160 hours

Database Schema

users

ColumnTypeNullable
iduuidNo
emailtextNo
created_attimestampNo

games

ColumnTypeNullable
iduuidNo
user_iduuidNo
nametextNo
model_trainedboolNo

Relationships:

  • user_id references users(id)

player_profiles

ColumnTypeNullable
iduuidNo
game_iduuidNo
player_idtextNo
churn_scoreintYes
last_activetimestampYes

Relationships:

  • game_id references games(id)

events

ColumnTypeNullable
iduuidNo
player_iduuidNo
typetextNo
datatextYes

Relationships:

  • player_id references player_profiles(id)

API Endpoints

POST
/api/games

Create game

🔒 Auth Required
POST
/api/games/:id/predict

Trigger AI prediction

🔒 Auth Required
GET
/api/games/:id/players

List players with scores

🔒 Auth Required
POST
/api/events

Ingest events

🔒 Auth Required
POST
/api/playbooks/:id/activate

Run strategy

🔒 Auth Required

Tech Stack

Frontend
Next.js 14 + Tailwind + shadcn/ui + Vercel AI SDK
Backend
Next.js + Supabase
Database
Supabase Postgres
Auth
Supabase Auth
Payments
Stripe
Hosting
Vercel
Additional Tools
Supabase pgvector for ML embeddingsUnity SDK

Build Timeline

Week 1: Setup & DB

40h
  • Auth
  • Schemas
  • Event API

Week 2: SDK & ingestion

45h
  • Unity SDK
  • Player profiles

Week 3: AI core

50h
  • Churn model
  • Predictions API

Week 4: Dashboard

45h
  • Risk view
  • Playbooks

Week 5: Features

35h
  • Segments
  • Benchmarks

Week 6: Test & launch

25h
  • Integrations
  • Landing

Week 7: Polish

20h
  • Simulator
  • Docs
Total Timeline: 7 weeks • 320 hours

Pricing Tiers

Free

$0/mo

1k players/mo

  • 1 game
  • Basic predictions

Starter

$25/mo
  • Unlimited games
  • Playbooks
  • 10k players

Pro

$99/mo
  • All + Zapier
  • Custom models
  • Unlimited

Revenue Projections

MonthUsersConversionMRRARR
Month 11504%$150$1,800
Month 61,0007%$1,750$21,000

Unit Economics

$45
CAC
$450
LTV
7%
Churn
90%
Margin
LTV:CAC Ratio: 10.0xExcellent!

Landing Page Copy

Stop Churn Before It Starts in Unity

AI spots at-risk players and gives you retention playbooks – no expertise needed.

Feature Highlights

Churn risk scores
Auto playbooks
Player segments
Unity SDK easy
Benchmark vs peers

Social Proof (Placeholders)

"'Saved 20% churn!' – Studio Owner"
"'AI magic for indies.' – Dev"

First Three Customers

Run Unity dev survey on Typeform shared in r/playmygame; Offer free AI audits to 5 itch.io Unity hits; Network at itch.io Discord for beta testers.

Launch Channels

Product Huntr/Unity2Dr/gamedevHacker NewsIndie DB

SEO Keywords

unity churn predictionai unity retentionprevent player churn unityunity player segmentationindie game ai analytics

Competitive Analysis

$99+/mo
Strength

Full backend

Weakness

Too enterprise for indies

Our Advantage

AI focus + indie pricing

DeltaDNA

deltadna.com
Custom
Strength

Advanced segments

Weakness

Complex setup

Our Advantage

Plug-in AI simplicity

🏰 Moat Strategy

ML models improve with user data network effects; playbook templates lock-in.

⏰ Why Now?

AI accessibility via Vercel AI; indie games hit churn walls in 2024 mobile shift.

Risks & Mitigation

technicalhigh severity

AI model accuracy low initially

Mitigation

Seed with public datasets

marketmedium severity

Skepticism on AI for games

Mitigation

Free audits

Validation Roadmap

pre-build5 days

Validate AI interest via Twitter poll

Success: 100+ yes votes

mvp21 days

10 beta games

Success: 15% churn reduction reported

Pivot Options

  • General AI game optimizer
  • Unity A/B testing AI
  • Churn tool for Roblox

Quick Stats

Build Time
320h
Target MRR (6 mo)
$2,500
Market Size
$75.0M
Features
8
Database Tables
4
API Endpoints
5
ChurnGuardUnity - Complete Startup Blueprint | Startup Tribunal | StartupTribunal